Tableau
Thanika Nayiam
Marketing Manager
Chatujak,Bangkok
Summary
Multifaceted Marketing Manager with strong marketing technology background and expertise in multiple industries. Designed and implemented 10+ lucrative marketing campaigns in previous year. Superb communications skills and knowledge of marketing metrics enabled achievement of desired results.
Overview
4
4
years of post-secondary education
5
5
years of professional experience
Work History
Marketing Manager
YouTrip
Klongteoy, Bangkok
02.2019 - Current
- Directed marketing activities at all stages, including conceptual planning, schedule management and final implementation.
- Evaluated consumer behaviors, combined with market trends and historical data, to adjust and enhance user acquisition campaigns.
- Generated 80% uplift in user acquisition through effective monthly campaign, marketing strategies and growth-focused initiatives.
- Boosted 115% overseas e-Commerce transactions volume during COVID-19 pandemic by overseeing marketing budget, promotions and contents.
- Capitalized on industry and market trends to strategize social media presence as part of comprehensive strategies to enhance customer engagement.
- Implemented new SEO or key word strategies, and Google analytics to increase blog session by 60% every quarter.
- Oversaw preparation of all marketing parts such as app automation push, EDM, brand community, visual design and KOL campaign.
Market Development and Consultant
J.D.Pools Co., Ltd.
Wattana, Bangkok
02.2019 - 08.2020
- Built online shopping platform 'Pool Best Buy' under J.D.Pools Co., Ltd. The platform offers a swimming pool equipment and related products for individual house owner or businesses.
- Conducted research, gathered information from multiple sources and presented results.
- Led projects and analyzed data to identify opportunities for improvement.
- Created plans and communicated deadlines to ensure projects were completed on time.
Marketing Advisor
Techstars Startup Weekend
, Bangkok
03.2020 - 05.2020
- Conducted daily updates to social media profiles to boost program presence.
- Identified appropriate marketing channels and target customers for the event.
- Oversaw professional social media messaging through content development, follower engagement, social listening, and trend analysis.
Marketing Executive
Eatigo Thailand
, Bangkok
10.2017 - 11.2018
- Managed day-to-day communication. Planned and executed all promotion, partnership marketing, monthly campaigns, automated push and email campaigns, and KOL marketing.
- Handled social media accounts for eatigo, increasing overall following from 190K to 280K and increasing customer engagement through social media.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Performed market analysis and researched latest trends and stayed updated with latest marketing concepts and techniques.
Digital Planner Intern
Dentsu International
, Bangkok
06.2015 - 08.2015
- Collaborated with team members to help expand social media channels.
- Wrote interesting copy with eye for current trends and viral potential.
- Reported daily work to senior digital planner, identifying areas for improvement and collaborating to increase knowledge and rectify problems.
- Completed in-depth reviews of market conditions and customer preferences for client's products.
Education
Bachelor of Arts - Advertising
Thammasat University
05.2012 - 06.2016
Skills
Budgeting and Allocation
Software
MailChimp
Google Analytics and Google Search Console
AppsFlyer
Other BI Tools
Interests
Golfing, Volunteering and community involvement, Yoga
Timeline
Marketing Advisor
Techstars Startup Weekend
03.2020 - 05.2020
Market Development and Consultant
J.D.Pools Co., Ltd.
02.2019 - 08.2020
Marketing Manager
YouTrip
02.2019 - Current
Marketing Executive
Eatigo Thailand
10.2017 - 11.2018
Digital Planner Intern
Dentsu International
06.2015 - 08.2015
Bachelor of Arts - Advertising
Thammasat University
05.2012 - 06.2016
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