Thanida Mirabito
Bangkok,Thailand
Summary
Committed and hardworking with at 10 years of key account, business development, and customer service as well as management, Driven to exceed goals and expectations. Over the course of my time with the online platform, I have consistently held fantastic relationships with clients exceeded projected sales goals,
increased overall profit per sale as well I have been highly effective at maximizing repeat business
opportunities and mentoring colleagues to have the capabilities of doing so as well. Proficient in gathering market and competitor information and forecasting trends.
Accomplished in creating a friendlier store atmosphere, growing gross sales, increasing customer numbers, and maximizing profits with a hands-on and proactive style.
Overview
16
16
years of professional experience
Work History
Sales Marketing and Business development Manager
Smollan (Thailand) Limted
Bangkok, Thailand
04.2024 - Current
- Strategic Planning & Market Expansion: Developed winning strategies to increase sales, expand territories, and enhance market positioning. Conducted comprehensive market research to inform business decisions and guide strategic direction.
- Business Development Expertise: Spearheaded efforts to identify and acquire new clients, establishing a robust pipeline of business opportunities. Provided expert consultancy to enhance business development practices, strengthening the company’s reputation as an industry leader.
- Project Strategy & Execution: Led the planning and development of strategic initiatives, defining project objectives, pricing models, and operational processes to ensure successful execution.
- Pricing & Proposal Development: Created and proposed pricing models tailored to client needs, ensuring profitability and alignment with company goals.
- Contract Negotiation & Sales Closure: Led contract negotiations, aligning agreements with both client expectations and company objectives. Successfully closed high-value sales, securing long-term partnerships.
- Team Leadership & Mentorship: Directed and mentored the sales team, providing support and guidance to help them achieve both individual and team sales targets.
- Operational Management: Managed the operation loop for each project, ensuring seamless execution and timely delivery of results.
- Customer Relationship Management: Fostered strong relationships with clients, driving customer satisfaction and repeat business. Maintained detailed client notes in CRM systems to inform future strategies and actions.
- Performance Tracking & Analysis: Tracked sales performance and adjusted strategies to meet annual goals, maintaining a steady sales trajectory. Analyzed current strategies, identified strengths and weaknesses, and adjusted approaches for continuous improvement.
- Innovation & Networking: Researched market trends and implemented innovative strategies to stay ahead of industry developments. Organized networking events to enhance brand visibility and build professional relationships.
- Created sales strategies to promote advertising offerings and motivate larger deals.
- Managed marketing budgets, allocating resources efficiently to achieve strategic objectives and maximise returns.
- Analysed market trends and customer behaviour, adapting strategies to meet evolving demands.
- Built new business partnerships to drive customer acquisition and generate revenue.
- Developed and executed integrated marketing campaigns, aligning with brand strategy to boost market presence.
- Executed successful marketing events, open houses and display shows for products.
- Optimised sales methods to best acquire, develop and retain customers.
- Motivated sales staff to continuously improve strategies through competitions and personalised coaching plans.
- Organised and attended industry events and exhibitions to promote brand and forge valuable partnerships.
- Used Facebook, Instagram and YouTube to promote products and events.
- Implemented marketing plans for new product launches, working closely with product team to meet key milestones and deadlines.
- Developed innovative marketing campaigns to drive substantial sales.
- Tracked sales, click-through rates and conversion rates by marketing campaign for comparison.
- Analysed market trends and customer feedback to recommend product positioning and pricing strategies.
- Monitored competitors through multi-channel research strategies to best capitalise on market gaps or anticipate changes in customer interests.
- Updated and maintained websites to required quality standards with SEO for increased conversions.
- Managed sales pipeline efficiently, ensuring consistent flow of business and meeting of sales objectives.
- Led sales team towards achieving quarterly targets through strategic planning and effective resource allocation.
- Oversaw after-sales support services, ensuring high levels of customer satisfaction and repeat business.
- Guided sales team through challenging negotiations, securing deals that met both client and company objectives.
- Monitored competitor activity, adapting strategies to maintain competitive advantage and market leadership.
- Fostered relationships with key clients, securing long-term contracts and boosting revenue growth.
- Selected, trained and performance-managed staff to handle high workload with ambitious targets.
- Set budget and monitored expenses to run profitable department.
- Collaborated with product development team to align offerings with customer demands and market opportunities.
- Conducted comprehensive training sessions for sales staff, enhancing their product knowledge and sales techniques.
- Enhanced product marketability and improved profits with optimum targeting on sales and marketing strategies.
- Streamlined sales processes and systems for improved efficiency and reduced operational costs.
- Produced clean, error-free newsletters and social media posts to share current sales information.
E-Commerce and Digital Marketing Brand Manager
Pracifica group ,
Bangkok, Thailand
04.2023 - 03.2024
- Collaborated with sales, legal, and customer success teams to identify and achieve cross-functional milestones. I liaised with clients to discuss marketing strategy and campaign performance.
- Monitored campaigns to enforce adherence to agreed timeframes, budgets, and requirements. Sourced, optimized, and uploaded new content and images.
- Interpreted performance data and translated findings into optimization actions.
- Drafted sales reports and evaluated against defined metrics to identify and address performance gaps. Researched market trends and emerging industry innovations to bring fresh ideas to new campaigns. Empowered marketing team to deliver best-in-class creative campaign development and brand engagement.
- Planned and implemented integrated search, display and video campaigns on platforms.
- Maintained outstanding customer relationships by providing excellent support and resolving issues promptly and effectively.
- Defined clear metrics to measure impact and track progress of ongoing and newly launched campaigns. Analyzed consumer behaviors to develop targeted engagement strategies for increased brand awareness.
- Built new business partnerships to drive customer acquisition and generate revenue. Motivated sales staff to continuously improve strategies through competitions and personalized coaching plans.
- Analyzed current strategies for strengths and weaknesses and adjusted approaches to maintain sales trajectory.
- Managed organizational resources to meet administrative and operational needs whilst adhering to budgetary guidelines and meeting quality and schedule demands. Modelling business processes to identify strengths, weaknesses and opportunities for improvement.
- Advised senior management on facilities needs and delivered ongoing operational support.· Compiled information and produced graphs to assist with financial reporting and budgetary management.
- Monitored staff performance and developed improvement plans. Set up business contracts, obtain signatures and process paperwork.
- Developed and shared best practices across company to align with objectives and quality standards. Oversaw budget, accounting and payroll to meet deadlines.
- Directed day-to-day operations by spearheading implementation of short-term and long-term strategies to achieve business plan and profitability goals. Provided leadership to develop business plans and promote organisational vision.
- Analysed strategic, core and support processes to recommend improvements.
- Assessed ROI of marketing initiatives and adjusted investment accordingly.
- Coordinated with external agencies for SEO and PPC campaigns, monitoring performance and ROI.
- Developed new business opportunities in existing customer portfolios to meet, upgrade and cross-sell revenue targets.
- Developed retail strategies with seasonal changes and implementation plans for deployment teams.
- Hit sales targets by seeking opportunities for operational expansion and new customer acquisition.
- Utilised tools such as CRM for streamlined process management and reporting.
Senior Key Account Manager
acommerce
Bangkok, Thailand
07.2022 - 03.2023
- Abbott teams - achieve sales win 100% LZ-SP
- Provide the end to end service key customer from planing to day to day excuting level on E-commerce platform ( Pureplay and brand.com)
- Deliver the Monthly GMV with growth and positive P&L of account
- Partnership with Brand and platform to increase online sales,visibility awareness other collabation
- Advise the on-site online startegy and business analytics from content,sales monitoring,performance,market movement, new mechanic and innovation
- Support supply management and last-mile delivery including sales forecast,ordering and cx
- Manage the team of 8 KAMs and cross functional to deliver excellent operation and high level of responsibility and commitment
- Applied excellent negotiation, upselling and sales techniques to maximise revenue.
- Led strategic commercial negotiations to enable long-term profitable growth.
- Developed new business opportunities in existing customer portfolios to meet, upgrade and cross-sell revenue targets.
- Built and capitalised on relationships by networking with important influencers and decision-makers to position company as premier industry brand.
- Utilised tools such as CRM for streamlined process management and reporting.
- Forecasted and tracked renewals, upgrades and other key account metrics to prevent accounting issues.
- Developed awareness of projects within project chain and communicated with regional sales managers to capitalise on all commercial opportunities.
- Managed finances by controlling budgets and authorising expenditures.
- Stored stock safely and securely to maintain quality of goods.
- Merchandised displays to showcase new and popular items.
- Held regular meetings with trade staff to delegate tasks, communicate market trends, sales KPIs and priorities.
Senior Category Manager
Central Retail
Bangkok, Thailand
02.2018 - 07.2022
- Acquire and maintain potential in Electronic and it,FMCG,Fashion and lifestyle
- Reviewed and monitoring KPIs and performance Enhancing category’s performance through Merchandising Planning, Inventory Management, Sales analyzing and forecasting, managing profit and loss, Strategies and promotion developing and marketing campaign.
- Leading Marketing technical for get success on marketing sales funnel
- Run new project for external platform ( NocNoc ,JD ,Shopee, LAZADA ,Central online >
- Monitor GP P1, P2, P3 and Profit and Roi,CV, marketing and Key account rolls.
- Review campaign performance in term of marketing view through google analytic tools; Customer traffic, Session, %CR, %CIR rate
- Develop website function and Mobile function on customer experience rolls
- · Enhancing category’s performance through Merchandising Planning, Inventory Management, Sales analyzing and forecasting, managing profit and loss, Strategies and promotion developing and marketing campaign.
- · Customer focus, Negotiation, Planning & Organizing, Analysis and Decision making, Building supplier relationship, aligning performance for success, Coaching and developing others.”
- · A strategic merchandising professional and Key account and trade marketing experienced in retail and e-commerce. (Mirakl ,sellercenter ,magento ,tableau,bob,zob oms ,trello, expert)
- Develop part of SEO, SEM on web by sub-cat, category,brand,campaign force by market trends.
- Lead and coaching sellers on port to suggested to promotions and sales to achieve their goal.
- Collaborate closely with Content Production and Marketing team to ensure products and brands are optimal presented and promoted
- Reported progress and resolution of complex and strategic procurement issues to senior managers, colleagues and staff.
- Oversaw coaching, mentoring and performance of procurement team, providing constructive feedback in supportive environment.
- Conducted market research and analysis to provide insights into how to increase competitiveness of products.
Head of Category Manager
Ascend Group.
Bangkok, Thailand
04.2021 - 08.2021
- ·Building key account team and marketing team on Goodchioz Website
- Set the org chart and KPIs teams
- Revise Category front web and back end data
- ·Set the Top Brand and vendor for let Teams to pitching on port company
- ·Communicate daily with the international sellers and local sellers on order details and outstanding issues.
- Lead team for pitching and success on business development .
- Control P&L function merchandiser and marketing team
- Monitor GP P1,P2,P3 and Profit and Roi marketing and Key account rolls.
- Review campaign performance in term of marketing view through google analytic tools; Customer traffic, Session, %CR, %CIR rate
- Develop website function and Mobile function on customer experience rolls.
- Collaborate and lead with key account to negotiate prices and to plan for stock availability
- Lead a key account to achieve Commercial KPIs (Sales, Gross Profit, Stock Cover)
- Collaborate closely with Content Production and Marketing team to ensure products and brands are optimal presented and promoted
Merchandiser manager
Tanachira Group -CK-Pandora-Marimekko
Bangkok, Thailand
11.2016 - 02.2018
- Work closely with UK Teams
- Clarify trends in thailand
- Control Predemand and OTB and margin brand.
- Clarify and confirm product requirement for samples and bulk production with UK teams
- Collaborate closely with content production and marketing teams ensure product and promotion are optimal promote right periods commit with UK Team.
- · Budget management by year and seasons
- · Check and wipe price profit according to need
- · Summary and monthly sales from event and our shop
- · Provide on demand status updates to customers during the production process
- · Respond to customer inquiries or feedback throughout the entire process from order confirmation through to post-sale end-consumer feedback
- · Represent the customer by conducting random quality audits on samples and production
- · Study and organize customer service for Company
- · Co-ordinate among department to support production on time delivery
- · Check samples ( approval/photo/production), against client’s specification
- · Check order details including styel proto type color, quality, delivery and price
- · Experience in Sourcing and Buyer
Brand Manager and sourcing manager
DM Home
Bangkok, Thailand
02.2016 - 11.2016
- Developed brand identity with distinctive graphic style and tone for all company communications, conveying clear message to consurmers.
- Designed sales-driven programmes and promotions to facilitate team objectives.
- Forecasted sales numbers and product profitability to determine ideal strategies.
- Researched trends to improve strategies in changing perception of consumers viewing brand.
- Collaborated with brand development teams to identify opportunities to scale programmes.
- Planned, developed and led negotiation of key business partnerships to establish enterprise and align with objectives.
- Updated contract management software and reporting frameworks to drive efficiencies and improve accountability.
- Maintained clear audit trails and documentation to support multiple business areas.
- Built strong relationships with suppliers to optimise performance and guarantee contract deliverables.
- Researched market trends and best practices and adapted procurement strategy to reflect changing landscape.
- Trained staff on procurement policies and procedures to promote consistent supplier sourcing.
- Prepared reports outlining business intelligence and management information to guide strategic decision making.
Assistant Brand Manager
Mc jeans
Bangkok, Thailand
01.2010 - 12.2015
- Manage aspects of sales function
- Media information gathering and analysis
- Deliver result for the business,focusing on net sales contribution to the P&L
- · Provide on demand status updates to customers during the production process
- · Respond to customer inquiries or feedback throughout the entire process from order confirmation through to post-sale end-consumer feedback
- · Represent the customer by conducting random quality audits on samples and bulk garments
- · Study and organize customer’s spec pack and sample comments
- · Co-ordinate among department to support production on time delivery
- Monthly report on brand launches,anmations,promotions
- Perform retail and audit on monthly
Education
Bachelor of Arts - Fashion and Textile Design
Bangkok university
Thailand2011
Skills
- Sales and marketing
- Business development
- Negotiation
- Extensive product knowledge
- online e-commerce
- Use of data analysis
- Ms office
- Pricing strategies
- E-commerce platform management
- Customer relationship management
- Market analysis
- Team leadership
- Digital marketing
- Project management
- Relationship building
- Good communicator
- Supplier negotiation adeptness
- Microsoft office suite proficiency
- Target achievement
- B2B account management
Languages
Thai
First Language
English
Advanced
C1
Timeline
Sales Marketing and Business development Manager
Smollan (Thailand) Limted
04.2024 - Current
E-Commerce and Digital Marketing Brand Manager
Pracifica group ,
04.2023 - 03.2024
Senior Key Account Manager
acommerce
07.2022 - 03.2023
Head of Category Manager
Ascend Group.
04.2021 - 08.2021
Senior Category Manager
Central Retail
02.2018 - 07.2022
Merchandiser manager
Tanachira Group -CK-Pandora-Marimekko
11.2016 - 02.2018
Brand Manager and sourcing manager
DM Home
02.2016 - 11.2016
Assistant Brand Manager
Mc jeans
01.2010 - 12.2015
Bachelor of Arts - Fashion and Textile Design
Bangkok university