Thanawit Kamonsophonwasin

Team Lead – Bakery & Cake Industry Sales

• Led a 2-person team focused on bakery and cake ingredient sales, reporting directly to the Managing Director and Sales Manager.
• Conducted in-depth customer and competitor analysis to support strategic decision-making and maintain market competitiveness.
• Executed precise forecasting and strategic planning to ensure optimal stock balance and inventory management.
• Consistently met and exceeded monthly, quarterly, and annual sales targets through proactive team leadership and execution.
• Managed a portfolio of over 80 customers, including dedicated key account management for Bakels.
• Developed and implemented sales strategies to drive performance beyond budget expectations.
• Product portfolio included yeast, margarine, butter blend, improvers, preservatives, premixes, glaze, filling, and more.

Customer Scope: Core Responsibilities:

Responsible for managing key accounts within the Savory segment, covering a broad range of food processing sectors including:

• Meat Processing
• Coating Systems
• Seasoning & Marinades
• Canning
• Ready-to-Eat (RTE) Foods
• Other Processed Food Categories
• Key Account Management:
  Build and maintain strong relationships with strategic customers to ensure consistent business growth and long-term partnerships.
• Sales & Business Development:
  Analyze sales performance across different customer groups and industry segments to identify growth opportunities and implement effective sales strategies.
• Market & Competitor Analysis:
  Continuously monitor competitor pricing and market trends to stay ahead in the market. Identify potential growth areas and emerging trends in the food ingredient sector.
• Product Portfolio Expertise:
  Promote and support the sales of functional food ingredients including:
  Yeast Extract
  Maltodextrin
  Wheat Gluten
  Wheat Starch
  Dextrose Monohydrate
  Natural Colors
  Flavors
  Modified Corn Starch
  Other Customized Functional Ingredients
• Report to Sales Manager and Assistant Manager

• Responsible for driving sales of savory food ingredients across the Eastern region.
• Manage and maintain relationships with over 150 customers, ensuring high levels of satisfaction and repeat business.
• Consistently achieve monthly, quarterly, and yearly sales targets through strategic planning and execution.
• Proactively develop new business opportunities by identifying and onboarding new customers and initiating innovative projects.
• Report to Supervisor

Sales Executive – Cash Van Sales (Beverage Products)

• Responsible for managing cash van sales across assigned areas, covering a diverse range of products including beer, water, tea, whisky, energy drinks, and more.
• Ensure strong product visibility and quality standards in convenience stores to maximize brand presence and consumer appeal.
• Build and maintain positive relationships with customers to drive loyalty and repeat business.
• Monitor and analyze market trends, customer feedback, and competitor activities to identify growth opportunities.
• Collect and present market intelligence to support strategic sales planning and enhance the company's market image.
• Report to Sales Manager