Thanasak Viriya
Klongluang,Pathumthani
Summary
Proactive, hardworking and highly successful sales and marketing leader offering expertise in partnership, channel and strategy development to drive substantial revenue increases for agro-chemical and fertilizer businesses. Tenacious producer with demonstrated record of success in exceeding revenue targets by leveraging market knowledge and natural communication skills to build long-lasting, profitable connections. Skilled in project management, collateral development, and organizational problem-solving.
Overview
33
33
years of professional experience
Work History
Marketing and Sales Manager
Contact Agro, Thailand
, Bangkok
05.2019 - 09.2020
- Created marketing campaigns to promote products, services, and brand awareness.
- Analyzed customer feedback to improve product features and services.
- Oversaw budget allocation for all marketing initiatives in order to ensure cost effectiveness.
- Developed and implemented strategies to increase customer satisfaction and sales growth.
Sales & Marketing; Marketing Development Manager,
Kemfac, Thailand
Bang Poo Industrial Park, Samutprakarn
07.2018 - 02.2019
- Organized events such as trade shows and conferences in order to promote the company's products and services.
- Generated leads through targeted digital advertising campaigns on social media platforms such as Facebook and Twitter.
- Monitored industry trends in order to stay ahead of the competition and anticipate changes in customer preferences and needs.
Commercial Director
Oscar Agro, Thailand
Bangyai, Nonthaburi
10.2015 - 06.2017
- Implemented commercial strategies established by company objectives targeting growth opportunities.
- Maintained an up-to-date knowledge base on industry developments and regulations.
Director of Sales and Marketing
Ladda, Thailand
, Bangkok
01.2015 - 04.2015
- Developed and implemented strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services.
- Developed pricing models for various products and services according to market conditions.
Country Director
Sino Chem Farm Care, Thailand
, Bangkok
09.2014 - 12.2014
Business Owner
Family Business
Klongluang, Pathumthani
01.2004 - 09.2011
Marketing Supervisor
Monsanto, Thailand
, Bangkok
03.1991 - 12.2003
Sales Executive
CIBA-GEIGY (Thailand) now Syngenta
, Bangkok
08.1987 - 02.1991
Technical Sales Representative
Charlie Agriculture
, Bangkok
06.1987 - 07.1987
Key Account Lead (Laos, Cambodia, Myanmar)
Bayer, Thailand
, Bangkok
02.2022 - present
- Participated in strategic planning sessions regarding future goals for key accounts.
- Developed and maintained relationships with key accounts to identify opportunities for growth.
- Coordinated with other teams within the organization on projects related to key accounts.
- Collaborated with internal departments to meet customer requirements on time.
- Implemented strategies to maximize revenue from key accounts.
- Identified new business opportunities within existing accounts.
- Developed and maintained solid client relationships by regularly following up on clients.
Education
MBA - Marketing And Management
Ramkhamhaeng University
Bangkok, Thailand02-1998
Bachelor of Science - Soil Science
Kasetsart University
Bangkok, Thailand03-1987
Skills
- Marketing Planning
- Business Development
- Staff Development
- Competitor Analysis
- Agro-Chemicals and Fertilizer Expertise
- Brand-Building Strategies
- Product Launches
- Sales Presentations
- Advertising Campaigns
- Competitive Analysis
- Marketing Analytics
- Channel Management
- Business Growth and Retention
Timeline
Key Account Lead (Laos, Cambodia, Myanmar)
Bayer, Thailand
02.2022 - present
Marketing and Sales Manager
Contact Agro, Thailand
05.2019 - 09.2020
Sales & Marketing; Marketing Development Manager,
Kemfac, Thailand
07.2018 - 02.2019
Commercial Director
Oscar Agro, Thailand
10.2015 - 06.2017
Director of Sales and Marketing
Ladda, Thailand
01.2015 - 04.2015
Country Director
Sino Chem Farm Care, Thailand
09.2014 - 12.2014
Business Owner
Family Business
01.2004 - 09.2011
Marketing Supervisor
Monsanto, Thailand
03.1991 - 12.2003
Sales Executive
CIBA-GEIGY (Thailand) now Syngenta
08.1987 - 02.1991
Technical Sales Representative
Charlie Agriculture
06.1987 - 07.1987
MBA - Marketing And Management
Ramkhamhaeng University
Bachelor of Science - Soil Science
Kasetsart University
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