Thananat Pakakorn
Sale Director
Hua Mak
Summary
Dynamic and results-driven automotive professional with over 16 years of experience at Toyota Motor Thailand across Aftersales Service and Sales & Marketing. Proven track record in improving customer satisfaction, driving revenue growth, managing dealer networks, and launching impactful sales campaigns. Skilled in aligning technical and commercial objectives, enhancing operational efficiency, and delivering strategic business outcomes.
Overview
16
16
years of professional experience
2015
2015
years of post-secondary education
2
2
Languages
Work History
Sales & Marketing Manager
Toyota Motor Thailand Co., Ltd.
01.2015 - 01.2024
- Led regional sales operations, consistently achieving volume targets and increasing market share.
- Developed and implemented strategic marketing campaigns for vehicle launches and seasonal promotions.
- Partnered with Toyota Leasing to create competitive wholesale and retail financial campaigns.
- Conducted market and competitor analysis to guide strategic planning and decision-making.
- Forecasted regional sales volumes and provided insights to the national sales planning team.
- Collaborated closely with regional dealerships to enhance performance, operations, and profitability.
- Spearheaded cross-functional projects across sales, product development, and marketing teams.
Aftersales Service Manager
Toyota Motor Thailand Co., Ltd.
01.2008 - 01.2015
- Managed service quality and customer satisfaction across Toyota’s nationwide dealer network.
- Strengthened dealer operations and achieved service revenue targets as Regional Aftersales Manager.
- Improved efficiency and profitability in general service, spare parts, and body & paint operations.
- Handled technical support, warranty documentation, and compliance across service centers.
- Fostered collaboration between internal departments and dealer partners to drive continuous improvement.
Education
Master of Business Administration (MBA) - Finance
National Institute of Development Administration (NIDA)
Bachelor’s Degree - Mechanical Engineering
Kasetsart University
Skills
Sales & Aftersales Service Leadership
Strategic Sales Planning & Execution
Dealer Network Management
Customer Satisfaction & Retention
Marketing Campaign Development
Market Research & Competitor Analysis
Financial Campaign Design (Retail & Wholesale)
Stakeholder Engagement & Cross-functional Collaboration
Interests
Golf (recreational and networking), Road Cycling, Personal Development
Timeline
Sales & Marketing Manager
Toyota Motor Thailand Co., Ltd.
01.2015 - 01.2024
Aftersales Service Manager
Toyota Motor Thailand Co., Ltd.
01.2008 - 01.2015
Bachelor’s Degree - Mechanical Engineering
Kasetsart University
Master of Business Administration (MBA) - Finance
National Institute of Development Administration (NIDA)