Thanadol Patcharabenjakul
Digital Marketing Manager
Samut Prakan
Summary
Digital Marketing Manager with experience in performance marketing, lead generation, and data analytics across B2B and agency environments. Skilled in full-funnel digital marketing strategy, managing Meta Ads and Google Ads, and optimizing KPIs including CPL, ROAS, conversion rate, and lead quality. Strong background in data analysis, Power BI dashboard development, and reporting to support management and sales alignment. Experienced in budget allocation, campaign optimization, cross-functional collaboration, and process improvement through automation, with a foundation in economics and marketing analytics.
Overview
3
3
years of professional experience
4
4
Languages
Work History
Digital Marketing Manager
OTA Engineering
08.2025 - 02.2026
- Planned and presented integrated marketing strategies aligned with business and growth objectives
- Collaborated with project, product, and branding teams to define product positioning and communication strategy
- Analyzed marketing performance data and customer behavior to improve campaign effectiveness
- Designed and implemented executive dashboards (Power BI) for performance monitoring and decision-making
- Coordinated with internal teams and overseas stakeholders to execute regional marketing initiatives
- Monitored online marketing trends and competitor activities across Thailand and China markets
- Optimized marketing processes using data automation, reporting systems, and AI chatbot
- Implemented data-driven analytics and A/B testing to refine marketing tactics, boosting conversion rates by 20%.
Senior Digital Marketing and Assistant Manager
OTA Engineering
12.2024 - 07.2025
- Supported the development and presentation of integrated marketing strategies aligned with business and growth objectives
- Worked closely with project, product, and branding teams to support product positioning and communication strategy
- Analyzed marketing performance data and customer behavior to identify optimization opportunities and improve campaign effectiveness
- Built and maintained marketing performance dashboards (Power BI) to support reporting and management decision-making
- Coordinated with internal teams and overseas stakeholders to support regional marketing initiatives
- Conducted market research and monitored online marketing trends and competitor activities across Thailand and China markets
- Improved marketing workflows through data automation, reporting systems, and AI chatbot implementation
- Executed data-driven analytics and A/B testing to optimize marketing tactics, contributing to a 20% improvement in conversion rate
Digital Marketing Officer
Tidjaruad (Agency)
04.2024 - 11.2024
- Managed and optimized performance marketing campaigns for 10-15 clients per month across multiple industries
- Acted as a marketing consultant, providing strategic recommendations and campaign optimization insights
- Handled client communication, performance reporting, and expectation management
- Analyzed campaign data to improve ROI, conversion performance, and budget efficiency
- Executed and optimized digital advertising campaigns across major platforms
Data Analyst Intern
Factory of Economics, Kasetsart University (Bangkhen Campus)
03.2023 - 05.2023
- Analyzed and prepared datasets to support research and operational analysis
- Built analytical reports and dashboards to visualize insights for researchers
- Assisted in data cleaning, validation, and performance analysis
- Supported data-driven decision-making through structured reporting and analysis
Education
Bachelor of Science - Economics
Kasetsart University (Bangkhen Campus)
Bangkok, Thailand 04.2001 -
Skills
Audience engagement
Marketing strategies
Market analysis
Digital marketing
Online marketing
Marketing strategy
E-commerce marketing
Project management
Content marketing strategy
Media Buyer
Media Planner
B2B and B2C marketing
Hobbies
Interested in gaming and live streaming, with hands-on experience hosting livestream sessions on YouTube and Soop, developing skills in content planning, audience engagement, and real-time communication.
Actively follow sports and participate in badminton and football, fostering teamwork, discipline, and competitive mindset.
Regularly study social media trends, digital content formats, and online consumer behavior to stay updated with evolving platforms and digital marketing strategies.
Timeline
Digital Marketing Manager
OTA Engineering
08.2025 - 02.2026
Senior Digital Marketing and Assistant Manager
OTA Engineering
12.2024 - 07.2025
Digital Marketing Officer
Tidjaruad (Agency)
04.2024 - 11.2024
Data Analyst Intern
Factory of Economics, Kasetsart University (Bangkhen Campus)
03.2023 - 05.2023
Bachelor of Science - Economics
Kasetsart University (Bangkhen Campus)
04.2001 -