TEERAWAT WONGSAI
Brand Marketing Manager
Chatuchak District
Summary
Experienced brand manager with a solid 8-year background in marketing. Proficient in online and offline event marketing, successfully collaborating with teams to drive corporate branding communication and public relations efforts. Goal-oriented approach to achieve company objectives.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
Work History
Brand Marketing & PR Manager
MICO Live Thailand
08.2023 - Current
- Managed online marketing through at least 2 quarterly marketing campaigns that resulted in an increase of more than 80% in app downloads and more than 20% in app active users during the campaign period.
- Build brand awareness and corporate image by co-hosting an offline idol exchange event with 2,000 participants and domestic and international idol groups, as well as inviting journalists to attend the event, resulting in a 30% increase in app activity and downloads, and a 24% increase in customer spending.
- Negotiate with partners to exchange marketing and collaborate on online affiliate campaigns that generate over 100k downloads in a month.
Brand Marketing & PR Manager
This shop Thailand
08.2022 - 08.2023
- Collaborated with North Bangkok University to provide marketing knowledge to students to further develop new influencers. The campaign resulted in an increase of over one 100% in app downloads within a week.
- Managed and provided brand presenters, including still photography and video advertising for online campaigns, resulting in a sales increase of more than 30% in the last quarter of the 2022 .
Performance Marketing Manager
JD CENTRAL Commerce
04.2021 - 03.2022
- Managed online marketing campaigns to support account manager sales through marketing tools, leading the Home appliance division to be the number 1 seller on the platform for 10 consecutive months.
- Create a seamless and natural influencer marketing campaign that drives sales of over 2,000 units of a product within 24 hours.
Social media marketing Specialist
J&T Express Thailand
05.2019 - 04.2021
- Manage online marketing through content creation on social media channels such as Facebook, Instagram, In-App and Line Official Account since the company was founded until it gained more than 200K followers within two years.
- Procurement of advertising media in BTS, LED screens in Siam, various department stores throughout Bangkok and condominiums to create brand awareness, making J&T Express the top 3 Parcel delivery in Thailand within two years.
Senior Chinese Translator
SHISEDO Thailand
11.2017 - 05.2019
- Managed the translation of Thai, Chinese and English languages
to support the sales of the cell with foreign customers, which resulted in the second highest sales of the store for two years.
Education
Bachelor of Business - Chinese
Mae Fah Luang University
01.2011 - 12.2014
Bachelor of Business - Chinese
Fudan University
01.2013 - 06.2014
Skills
End to End Campaign management
Brand marketing , PR communication
Corporate Communications and Brand Identity
Marketing 360
Digital marketing
Press release and news clipping
Content creative
Chinese translate
Websites
Accomplishments
- Increased brand engagement by 35% through strategic social media campaigns.
- Achieved 20% increase in PR coverage for client brands in 2023.
- Managed marketing budget, achieving 15% under-budget savings.
- Led a team to complete 10 successful campaigns per quarter.
Timeline
Brand Marketing & PR Manager
MICO Live Thailand
08.2023 - Current
Brand Marketing & PR Manager
This shop Thailand
08.2022 - 08.2023
Performance Marketing Manager
JD CENTRAL Commerce
04.2021 - 03.2022
Social media marketing Specialist
J&T Express Thailand
05.2019 - 04.2021
Senior Chinese Translator
SHISEDO Thailand
11.2017 - 05.2019
Bachelor of Business - Chinese
Fudan University
01.2013 - 06.2014
Bachelor of Business - Chinese
Mae Fah Luang University
01.2011 - 12.2014
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