Summary
Overview
Work History
Education
Skills
Certification
contact
other experience
Software
Timeline
Generic
Teerarat Gainey

Teerarat Gainey

General Manager
Bangkok

Summary

Dynamic and results-driven General Manager with over 10 years of expertise in hospitality and event technology, specializing in global operations and market expansion. Proven success in leading cross-functional teams to enhance B2B and B2B2C channels, optimize workflows, and drive digital transformation initiatives that elevate brand visibility. Strong track record of executing website revamps, developing impactful content strategies, and crafting investor-grade communications that support sustainable growth. Recognized for meticulous leadership and strategic planning, consistently delivering on multiple projects in high-pressure environments while focusing on revenue growth and margin expansion.

Overview

18
18
years of professional experience
1
1
Certification
2
2
Languages

Work History

General Manager

PouchNATION
01.2023 - Current
  • Company Overview: All-in-one Guest Management Solutions for Events and Venues
  • Direct global operations across existing and new market entries, playing a central role in onboarding local teams and aligning processes for smooth expansion and business continuity.
  • Actively lead regional and local sales efforts, working closely with local sales teams to define go-to-market strategies, conduct market research, develop competitive pricing structures, support deal structuring, and drive key client engagements.
  • Play an active role in cross-functional planning and decision-making processes, collaborating with senior leaders to shape regional strategy and organizational priorities, ensuring alignment between business objectives and execution across departments.
  • Oversee back-office functions including HR, admin, legal, and policy implementation to ensure compliance and operational efficiency.
  • Spearheaded the revamp of PouchNATION's website and online presence, aligning brand messaging and design across digital channels. Collaborated with Product and UX/UI teams to ensure consistent branding across materials, interfaces, and public-facing content.
  • Developed investor-grade materials including pitch decks, company profiles, case studies, and due diligence documents — aligning messaging with business milestones and funding objectives.
  • Drive cross-functional collaboration between sales, marketing, tech, and operations to execute go-to-market strategies for B2B and B2B2C channels.
  • Manage workflows and internal systems (SharePoint, Jira, Confluence, Pipedrive) to streamline task tracking and cross-border collaboration.
  • Lead content strategy across LinkedIn, blog, sales tools, and digital assets to reinforce the company's brand positioning and sales enablement initiatives.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.

Director of Project Management

SORASO
01.2022 - 01.2023
  • Company Overview: An Affable Cloud Suite Solution for Hospitality Industry
  • Led strategic delivery of high-value projects, including the Columbia Pictures Aquaverse Thailand launch (valued at over $700,000).
  • Oversaw end-to-end project execution, managing timelines, budgets, and resources for on-time, cost-effective delivery aligned with client goals.
  • Worked with CEO and senior leadership to translate business goals into actionable project plans and resource alignment.
  • Led internal communications and project tracking using ERP systems and Monday.com, streamlining cross-functional collaboration and task visibility.
  • Directed the development and launch of corporate websites using Wix.com, coordinating closely with design and content teams to ensure UX consistency, brand alignment, and SEO performance.
  • Supported digital and social media strategy through content planning and deployment to boost visibility and lead generation.
  • Coordinated multiple high-profile projects simultaneously, successfully navigating competing interests and ensuring timely completion with minimal disruption to daily operations.
  • Coached team members for improved performance through constructive feedback, skill development opportunities, and ongoing support.

Corporate Communication Manager

KWI PCL
01.2022 - 01.2022
  • Company Overview: Insurance, Asset Management, and Real Estate Business Group
  • Partnered with business units across the Group to develop strategic corporate content including press releases, contributed articles, executive keynotes, and internal communications such as newsletters and talking points.
  • Oversaw the creation and approval of all marketing and communications collateral, ensuring consistency with brand identity and alignment with corporate strategy — including annual reports, website content, and campaign materials.
  • Developed and executed media relations strategies and corporate campaign plans to support high-impact events, CSR and ESG initiatives, and key company milestones.
  • Managed and regularly updated the corporate website with relevant, legally compliant content, reflecting ongoing business initiatives and organizational priorities.
  • Implemented communication policies and protocols to uphold a unified corporate voice and support the Group's overall mission and values.
  • Collaborated with HR to roll out internal communications that improved transparency and morale.
  • Streamlined external messaging by collaborating with PR agencies and media partners on press releases, interviews, and events.
  • Capitalized on carefully built media relations to enhance outreach and public image.

Corporate PR and Marketing Manager

T&B Media Global Co., Ltd
01.2021 - 01.2022
  • Company Overview: Entertainment and Fund Management Company
  • Developed, executed, and maintained the company's annual corporate marketing communications plan, ensuring alignment with business strategy and embedding a clear brand voice across all channels.
  • Created and distributed multimedia content across online and offline platforms — including website, social media, videos, campaigns, and CSR activities — tailored to various internal and external stakeholders.
  • Launched and managed publicity strategies to support corporate brand visibility and new product rollouts (e.g., film and animation launches), generating awareness and lead opportunities within regional and global markets.
  • Built and maintained strong media relations, securing high-level placements across traditional and digital media, and expanding contact networks within the entertainment and investment communities.
  • Monitored and evaluated the effectiveness of marketing campaigns and PR initiatives through KPI tracking and budget-conscious reporting.
  • Supervised and reviewed the scope of work of junior team members, ensuring alignment with objectives and maintaining quality standards across all outputs.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.

Sales and Marketing Manager

PouchNATION
01.2019 - 01.2021
  • Company Overview: SEA's leading Software and Technology Solutions (start-up)
  • Achieved personal KPI of 2.8M THB in first 8 months (43% of total annual target), contributing to Thailand's #1 ranking across SEA.
  • Led sales strategy, client acquisition, and expansion planning in collaboration with regional offices.
  • Strengthened partner ecosystem with firms like Traveloka and ThaiTicketMajor.
  • Managed and mentored sales team, delivering training and bi-weekly performance reviews.
  • Expanded into new product verticals as Regional Sales for PouchPASS, covering SEA, China, LATAM, and Russia.
  • Analyzed sales and marketing data for improved strategies.
  • Conducted market research to identify new business opportunities and stay ahead of industry trends.

Senior Corporate Communications Manager

Chulabhorn Royal Academy
01.2015 - 01.2018
  • Company Overview: Advanced Academic Healthcare Research Institute under the Princess Chulabhorn Foundation
  • Executed strategic communication campaigns that led to a 15% increase in new patients at Chulabhorn Hospital (2016).
  • Created and delivered full-spectrum communications for major initiatives, including the Chulabhorn Chalermprakiat Medical Centre project, resulting in 5M+ THB raised in Q3-Q4 2017.
  • Produced multi-channel content: press releases, executive bios, media kits, newsletters, social media, and case studies.
  • Built and maintained partnerships with government and private sectors to support events and sponsorships.
  • Led CSR communication efforts and managed department budget for outreach and engagement campaigns.
  • Coordinated across internal teams and agencies to ensure cohesive and compliant brand messaging.
  • Strengthened stakeholder relationships through regular updates on company performance and industry trends.
  • Improved overall message consistency by creating and enforcing corporate communication guidelines across all departments.
  • Capitalized on carefully built media relations to enhance outreach and public image.

Senior Brand Executive

Jim Thompson (The Thai Silk Co.,Ltd)
01.2011 - 01.2015
  • Company Overview: Iconic Thai Lifestyle and Textile Brand with Retail, Hospitality, and Agricultural Operations
  • Led marketing and communication campaigns across retail, F&B, farm, and home furnishing divisions.
  • Developed new brand identity and packaging for Jim Thompson Farm, contributing to a 15-25% YoY growth in product and ticket sales (2014).
  • Managed social engagement SOPs and led rollout of website and Facebook strategy for multiple business units.
  • Oversaw production of print ads, event materials, product launches, and B2B/B2C campaigns.
  • Collaborated with HR on internal communication and employee engagement initiatives.
  • Established long-term client relationships through consistent delivery of high-quality products and services.
  • Enhanced customer satisfaction by streamlining communication channels and improving response times.

Account Executive

Sixnature Incorporation Co.,Ltd
01.2008 - 01.2011
  • Company Overview: Subsidiary of Workpoint Entertainment PCL, Specializing in Event and Media Production
  • Supported account management and project coordination for high-profile entertainment campaigns and events. Contributed to client acquisition, sponsorship development, and the successful execution of multi-brand marketing projects.
  • Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
  • Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.

Education

M.M. - Marketing and Management (International Program)

College of Management Mahidol University
Bangkok, Thailand
01.2017

B.A. - Communication Management (International Program)

Faculty of Communication Arts, Chulalongkorn University
Bangkok, Thailand
01.2008

Skills

  • Sales & Marketing
  • Leadership
  • Research
  • Strategic Planning
  • Stakeholder Engagement
  • Budget Oversight
  • Operations management
  • Customer relationship management
  • Team leadership
  • Project management

Certification

2017 - 2018 Google Analytic Certification

contact

+6681 890 9272

teerarat.g@gmail.com

159/9 Promsuk village, Soi. Ramintra 8, Bangkhen, Ramintra Rd., Bangkok 10220

other experience

  • 2018 Entrepreneur - Two Bellies https://www.instagram.com/twobelliesbkk/
  • Jun - Jul 2007 10 R-ZA Co., Ltd. Internship - Project Coordinator
  • Mar - May 2007 CBA Company - Faculty of Commerce and Accountancy Chulalongkorn University Salesperson

Software

MS Office

G Suits

Photoshop

Illustrator

InDesign

Canva

Jira

Confluence

WIXcom

Mondaycom

Timeline

General Manager

PouchNATION
01.2023 - Current

Director of Project Management

SORASO
01.2022 - 01.2023

Corporate Communication Manager

KWI PCL
01.2022 - 01.2022

Corporate PR and Marketing Manager

T&B Media Global Co., Ltd
01.2021 - 01.2022

Sales and Marketing Manager

PouchNATION
01.2019 - 01.2021

Senior Corporate Communications Manager

Chulabhorn Royal Academy
01.2015 - 01.2018

Senior Brand Executive

Jim Thompson (The Thai Silk Co.,Ltd)
01.2011 - 01.2015

Account Executive

Sixnature Incorporation Co.,Ltd
01.2008 - 01.2011

M.M. - Marketing and Management (International Program)

College of Management Mahidol University

B.A. - Communication Management (International Program)

Faculty of Communication Arts, Chulalongkorn University

Similar Profiles

CREATE PROFILE
Teerarat GaineyGeneral Manager