Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
Timeline
Generic

Tayida Nolan

Chatuchak

Summary

Professional fashion buyer seeking a demanding role as Buyer/Merchandiser in the fashion retail business. With over a decade of expertise in fashion retail, I am competent in strategic merchandise planning and inventory optimisation for excellent data analysis and have proved the ability to assess market trends.

Overview

12
12
years of professional experience

Work History

Senior Buyer

PP Mode Co., Ltd.
09.2019 - Current

Roger Vivier / Emilio Pucci

- Promoted in 2020 from Senior Merchandiser to Buyer

- Promoted in 2024 from Buyer to Senior Buyer

  • Analysed sales performance to forecast sales trends for driving an annual sales growth
  • Planned seasonal OTB and buying strategy to adapt with local market in order to reach annual sales objectives
  • Planned assortment for new launching boutiques from a single flagship in 2019 to 3 stores presently
  • Distributed merchandises to all stores and monitored the inventory levels
  • Set the pricing to guarantee minimum margin and implemented competitors trends / price positioning report and set the pricing to guarantee minimum margin
  • Conducted seasonal product training and maintained up-to-date trends knowledge for the operation team
  • Aligned with VM to ensure highlighted products are given the right level of exposure
  • Collaborated with PR/Marketing team if any product focused required in any campaigns such as special events.

Buyer

King Power International - Watches & Pens
04.2014 - 08.2019

Maurice Lacroix, Oris, Guess, Lamy

  • Forecasted sales, implemented OTB planning, allocated merchandising to all 10 POS and maintained stock level to maximise sales.
  • Built long term relationship with vendors to establish competitive pricing for maximising sales margin.
  • Dealt with the contractors for any projects required such as new store opening or store renovation.
  • Coordinated with logistics teams to resolve any shipping delays or discrepancies while minimizing impact on operations.
  • Coordinated with operation team for supports and feedbacks to maximise sales.
  • Collaborated with marketing team through marketing communication i.e online platform.

Social Media and Online Marketing

Monique Lee Millinery
05.2015 - 01.2016
  • Conducted daily updates to social media profiles to boost company online presence.
  • Monitored and responded to customer feedbacks on social channels, fostering positive relationships with target audiences.
  • Conducted keyword research to optimize content for improved search engine performance.

Sales Coordinator

Mitsui & Co., (Thailand) Ltd
04.2013 - 11.2013
  • Worked closely with the sales team to prioritize tasks, set goals, and allocate resources efficiently; resulting in increased productivity and revenue.
  • Built relationships with customers and community to establish long-term business growth.
  • Supports sales team with preparing of import and export shipping documents.

Education

Master of Science - International Fashion Marketing

Coventry University London Campus
London
11-2015

BBA - International Business Management

Assumption University
Bangkok, Thailand
02-2013

Skills

  • Proactive and self-motivated
  • Data Analysis
  • Inventory Monitoring
  • Market Trend Analysis
  • Problem solving
  • Pricing Analysis
  • Multi-tasking strength
  • Retail Management
  • Excel

Languages

English
Thai

Accomplishments

  • Achieved +130% sales growth from Roger Vivier Thailand in 2023.
  • Expanded from flagship stores to 3 boutiques in 2024

Timeline

Senior Buyer

PP Mode Co., Ltd.
09.2019 - Current

Social Media and Online Marketing

Monique Lee Millinery
05.2015 - 01.2016

Buyer

King Power International - Watches & Pens
04.2014 - 08.2019

Sales Coordinator

Mitsui & Co., (Thailand) Ltd
04.2013 - 11.2013

Master of Science - International Fashion Marketing

Coventry University London Campus

BBA - International Business Management

Assumption University
Tayida Nolan