Technology Trend
Tawatchai Lerksumrand
Expert
Bangkok,10
Summary
With a proven track record at True Corporation, I've led transformative initiatives, merging tech and strategic marketing to elevate market leadership. My expertise in 5G strategy and digital transformation, combined with a knack for teamwork and leadership, has driven significant advancements. Skilled in communication and multitasking, I excel in fast-paced environments, always with a positive attitude.
Overview
23
23
years of professional experience
2
2
Languages
Work History
Expert, Transformation Program Office
True Corporation Public Company
04.2023 - 12.2024
- Responsible to be in charge of strategic and synergy program management on True and DTAC merger to drive company vision to be a tech company with profitably and market leadership.. .
- Focusing to drive company profitably though multiple operating efficiency initiatives such as energy savings, network consolidation, commission optimization, operating model. AI chat bot and etc.
Associate DIrector, Student Segment
True Corporation Public Company
04.2022 - 03.2023
- Responsible as a leader to enable segmentation marketing strategy by focusing on Student Segment. transform new marketing concept by enabling through data analysis, lifestyle, journey and online experience.
- Highlight initiatives such as Launch lifestyle package Up-To-You packages (Movie pack, Music pack and etc.).
- At same period . also act as leader and coach role for Special Leader Development Program for 5G and Student projects as well.
Associate Director, 5G Strategy and Project Innova
True Corporation Public Company
09.2019 - 02.2023
- Responsible to develop and launch 5G leadership strategy program from direction to execution. And be assigned by True 5G Committee to be a secretary of True 5G committee to manage executive direction and drive the goals and mission.
- At same period, also manage other 2 business units in Commercial /Strategy BU to take care 1, Wifi service and partnership and 2. Special Project Management.
Head of Digital Telco
True Corporation Public Company
11.2018 - 08.2019
- Responsible to develop strategy and initiatives to transform telco commercial to be digital telco,
- Focusing e2e digital marketing and channel experience and transforming the traditional channel to digital channel for overall telco sale and service (True store, iService, Web, Line and etc)
Head of O2O Payement Business
Ascend Money
09.2017 - 10.2018
- Responsible to establish offline payment business to use True Money Wallet as new strategic use cases for True Money in order to enable cashless society strategy and O2O SME.
- Develop wallet payment solutions (POS and QR code payment), marketing through Point and Pay propositions (True You+True Money).
- Reference partners that we successful launch such as Makro, CP Freshmart, Mcdonald , Jatruchak market, Lotus , School/University Food Court.
Deputy DIrector , Business Development and Budget
True Corporation Public Company
09.2015 - 08.2017
- Responsible to manage all commercial projects and report directly to CMO.
- The highlight initiatives that develop and deploy during that period such as first launch 7‑11 Shop in Shop , True Vending Machine and SIM card
- With the role of Budget management, responsible to track and control overall company OPEX and Cost Savings initiatives..
Assistant Director of 3G and Nonvoice Marketing
True Corporation Public Company
05.2012 - 08.2015
- Responsible to manage all commercial projects and report directly to CMO.
- The highlight initiatives that develop and deploy during that period such as Launch 3G nationwide, Initial micro org execution through strategic project,
Assistant Director - Convergence Service
True Corporation Public Company
09.2009 - 08.2012
E2E Service Manager
True Corporation Public Company
09.2003 - 08.2009
Senior Engineer IN (prepaid) Service Design
True Corporation Public Company
09.2001 - 08.2003
Education
Ph.D. - Electrical And Information Engineering Technology
King Mongkut's Universityof Technology Thonburi
Bangkok, Thailand07-2027
Advanced Cerfiticate - Promotion of Peace Society (สร้างเสริมสันติสุข)
King Prajadhipok’s Institute (สถาบันพระปกเกล้า)
Bangkok, Thailand03-2023
Master of Science - Computer And Engineering Management
Assumption University (ABAC)
Bangkok, Thailand05-2001
Bachelor of Engineering - Electrical, Electronics And Communications Engineering
Assumption University
05-1996
Skills
Friendly, positive attitude
Interests
Soccer
Guitar
Timeline
Expert, Transformation Program Office
True Corporation Public Company
04.2023 - 12.2024
Associate DIrector, Student Segment
True Corporation Public Company
04.2022 - 03.2023
Associate Director, 5G Strategy and Project Innova
True Corporation Public Company
09.2019 - 02.2023
Head of Digital Telco
True Corporation Public Company
11.2018 - 08.2019
Head of O2O Payement Business
Ascend Money
09.2017 - 10.2018
Deputy DIrector , Business Development and Budget
True Corporation Public Company
09.2015 - 08.2017
Assistant Director of 3G and Nonvoice Marketing
True Corporation Public Company
05.2012 - 08.2015
Assistant Director - Convergence Service
True Corporation Public Company
09.2009 - 08.2012
E2E Service Manager
True Corporation Public Company
09.2003 - 08.2009
Senior Engineer IN (prepaid) Service Design
True Corporation Public Company
09.2001 - 08.2003
Ph.D. - Electrical And Information Engineering Technology
King Mongkut's Universityof Technology Thonburi
Advanced Cerfiticate - Promotion of Peace Society (สร้างเสริมสันติสุข)
King Prajadhipok’s Institute (สถาบันพระปกเกล้า)
Master of Science - Computer And Engineering Management
Assumption University (ABAC)
Bachelor of Engineering - Electrical, Electronics And Communications Engineering
Assumption University
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