Tarit Chinarakbumroong
Commercial Team Lead
Bangkok,10
Summary
Dynamic Commercial Leader with a proven track record at Ecommerce and Digital Agency, excelling in business development and partner relationship management. Spearheaded initiatives that enhanced customer satisfaction and drove year-on-year growth. Adept at commercial strategy development, fostering team collaboration, and implementing effective budget management to achieve organizational objectives.
Overview
9
9
years of professional experience
Work History
General Manager
Passion Fruit Marketing Agency
08.2023 - Current
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Enhanced customer satisfaction with introduction of customer feedback system, leading to service improvements and repeat business.
- Addressing new business, opportunity and channel expansion.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Developed and implemented strategies to increase sales and profitability
- Achieved business growth year on year in sector retail business, and marketing development consultation.
- Managed budget implementations, employee reviews, training, and contract negotiations.
VP Commercial
N-Squared Ecommerce
06.2019 - 07.2023
- Managing infrastructure of a commercial organization with over 40 headcounts and 3 cross functions (Commercial Team, Sales Coordinator, and Content Development
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Managed categories of Electronic, Home Appliance, Hardline, FMCG, Pet Food and Automotive with over
35 brands in over 3 marketplaces - Collaborated with senior management to develop strategic initiatives and long term goals.
- Identified opportunities to improve business process flows and productivity.
- Delivered annual top line over a billion THB with growth rate %YoY over market benchmark
- Managed P&L of the whole business and controlling organization cash flow
- Initiated commercial opportunities and sustaining business with partners and marketplaces
- Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.
Key Account/Product and Digital Marketing Manager
Black and Decker (Thailand)
03.2016 - 06.2019
- Responsible for 3 brands, Black and Decker, Stanley, and Irwin, and 5 product categories.
- E-Commerce business development (acting E-Commerce Key Account, Lazada and Shopee).
- Sustaining business partners and reinforcing close and positive relationships with both suppliers and
marketplaces. - Responsible for digital marketing infrastructures, strategic digital marketing plans, and eco-system
marketing activity executions - Achieved talent program at Stanley Black and Decker Leadership Global Program (The fist Asian in the
program) - Developing 3 modern channel accounts, Home Pro/Mega Home/Index Living Mall (acting MC Manager) and
Managing over 80 PCs across different accounts
Education
Master of Science - MSc Marketing
Brunel University
London, UK 04.2001 -
Bachelor of Arts - Advertising
Assumption University
Bangkok, Thailand 04.2001 -
Skills
Business development
Timeline
General Manager
Passion Fruit Marketing Agency
08.2023 - Current
VP Commercial
N-Squared Ecommerce
06.2019 - 07.2023
Key Account/Product and Digital Marketing Manager
Black and Decker (Thailand)
03.2016 - 06.2019
Master of Science - MSc Marketing
Brunel University
04.2001 -
Bachelor of Arts - Advertising
Assumption University
04.2001 -
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