"With hands-on experience managing multiple skincare counters as a counter manager and 7 years in the luxury fashion industry as a Brand Training Ambassador and Senior Sales Associate, I aim to transition into boutique management. I bring expertise in multi-counter operations, client relationship building, personalized service, staff mentoring, and strategic planning to drive store performance and enhance the overall customer experience."
Overview
12
12
years of professional experience
Work History
Multi-Counter Manager
Biologique Recherche ( Siam Paragon and Emporium )
09.2024 - Current
Oversaw operations across multiple sales/service counters, ensuring consistent customer service standards and operational efficiency.
Managed a team of counter staff, including scheduling, training, performance evaluation, and coaching to drive productivity and engagement.
Monitored sales targets, KPIs, and inventory levels for each counter, implementing strategies to maximize revenue and reduce waste.
Resolved escalated customer complaints promptly, maintaining high satisfaction and brand loyalty.
Coordinated with other departments (logistics, marketing, and finance) to ensure smooth operations across all counters.
Implemented process improvements and standard operating procedures to streamline counter operations and enhance customer experience.
Key Achievements
Drove remarkable growth in launch phase, increasing sales by +264% within the first month (Sep → Oct 2024) and sustaining momentum with +52% growth in Dec and +46% in Jan 2025.
Consistently maintained monthly sales averaging over 1M THB in 2025, demonstrating resilience and stability despite seasonal fluctuations.
Expanded business reach by launching Pop-Up counters, delivering +22% MoM growth in Jun 2025 and adding significant incremental revenue beyond main counters.
Strengthened team performance and customer engagement through continuous coaching, service excellence, and effective sales strategies
Sales Associate
Hermes
09.2022 - 12.2023
Delivered exceptional luxury client experiences through personalized product knowledge and tailored recommendations, building strong relationships with VIP clientele.
Assisted in day-to-day store operations, including stock management, visual merchandising, and maintaining high store standards.
Supported team performance by mentoring new associates, sharing best practices, and ensuring adherence to brand standards.
Contributed to team sales growth by identifying client needs, suggesting relevant products, and promoting seasonal campaigns.
Key Achievements
Built and nurtured a loyal personal client base while consistently contributing to collective team targets.
Acted as a reliable point of support for colleagues, assisting with product knowledge sharing and guiding new team members in daily operations.
Gained practical insight into store performance through exposure to inventory coordination and sales reporting.
Demonstrated leadership potential by fostering collaboration, supporting team morale, and helping maintain operational discipline on the sales floor.
Senior Sales Associate, Brand Training Ambassador
Burberry
12.2018 - 08.2022
Delivered luxury client service and developed long-term client relationships.
Drove sales performance through clienteling, upselling, and styling expertise.
Served as Brand Training Ambassador, onboarding new hires and leading product/brand knowledge training.
Supported store operations, CRM initiatives, and visual merchandising compliance
Key Achievements
Recognized as Top Sales Performer for 2 consecutive years, consistently exceeding sales targets.
Built a strong and loyal personal client base, driving repeat business and referrals.
Selected as Brand Training Ambassador for product expertise and leadership potential.
Trained and mentored new hires, improving team performance and client experience.
Contributed to higher client satisfaction scores through personalized service.
Corporate Flight Attendant
MJETS
01.2017 - 01.2018
-Delivering optimum customer service by consistently anticipating and exceeding passenger needs.
-Planning high quality food menus, catering and use culinary skills to prepare meals.
Cabin Crew
Qatar Airways
01.2016 - 01.2017
- familiar with A320,321, 380 and Boeing 777, 787
-delivering excellent service beyond customer expectations with 5 star hospitality
-providing first aids to passengers if needed and ensuring their comfort safety.