Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Tapanita Siri-eamsang

Tapanita Siri-eamsang

Date Of Birth 20/3/1984

Summary

"With hands-on experience managing multiple skincare counters as a counter manager and 7 years in the luxury fashion industry as a Brand Training Ambassador and Senior Sales Associate, I aim to transition into boutique management. I bring expertise in multi-counter operations, client relationship building, personalized service, staff mentoring, and strategic planning to drive store performance and enhance the overall customer experience."

Overview

12
12
years of professional experience

Work History

Multi-Counter Manager

Biologique Recherche ( Siam Paragon and Emporium )
09.2024 - Current
  • Oversaw operations across multiple sales/service counters, ensuring consistent customer service standards and operational efficiency.
  • Managed a team of counter staff, including scheduling, training, performance evaluation, and coaching to drive productivity and engagement.
  • Monitored sales targets, KPIs, and inventory levels for each counter, implementing strategies to maximize revenue and reduce waste.
  • Resolved escalated customer complaints promptly, maintaining high satisfaction and brand loyalty.
  • Coordinated with other departments (logistics, marketing, and finance) to ensure smooth operations across all counters.
  • Implemented process improvements and standard operating procedures to streamline counter operations and enhance customer experience.

Key Achievements

  • Drove remarkable growth in launch phase, increasing sales by +264% within the first month (Sep → Oct 2024) and sustaining momentum with +52% growth in Dec and +46% in Jan 2025.
  • Consistently maintained monthly sales averaging over 1M THB in 2025, demonstrating resilience and stability despite seasonal fluctuations.
  • Expanded business reach by launching Pop-Up counters, delivering +22% MoM growth in Jun 2025 and adding significant incremental revenue beyond main counters.
  • Strengthened team performance and customer engagement through continuous coaching, service excellence, and effective sales strategies

Sales Associate

Hermes
09.2022 - 12.2023
  • Delivered exceptional luxury client experiences through personalized product knowledge and tailored recommendations, building strong relationships with VIP clientele.
  • Assisted in day-to-day store operations, including stock management, visual merchandising, and maintaining high store standards.
  • Supported team performance by mentoring new associates, sharing best practices, and ensuring adherence to brand standards.
  • Contributed to team sales growth by identifying client needs, suggesting relevant products, and promoting seasonal campaigns.

Key Achievements

  • Built and nurtured a loyal personal client base while consistently contributing to collective team targets.
  • Acted as a reliable point of support for colleagues, assisting with product knowledge sharing and guiding new team members in daily operations.
  • Gained practical insight into store performance through exposure to inventory coordination and sales reporting.
  • Demonstrated leadership potential by fostering collaboration, supporting team morale, and helping maintain operational discipline on the sales floor.

Senior Sales Associate, Brand Training Ambassador

Burberry
12.2018 - 08.2022
  • Delivered luxury client service and developed long-term client relationships.
  • Drove sales performance through clienteling, upselling, and styling expertise.
  • Served as Brand Training Ambassador, onboarding new hires and leading product/brand knowledge training.
  • Supported store operations, CRM initiatives, and visual merchandising compliance

Key Achievements

  • Recognized as Top Sales Performer for 2 consecutive years, consistently exceeding sales targets.
  • Built a strong and loyal personal client base, driving repeat business and referrals.
  • Selected as Brand Training Ambassador for product expertise and leadership potential.
  • Trained and mentored new hires, improving team performance and client experience.
  • Contributed to higher client satisfaction scores through personalized service.

Corporate Flight Attendant

MJETS
01.2017 - 01.2018
  • -Delivering optimum customer service by consistently anticipating and exceeding passenger needs.
  • -Planning high quality food menus, catering and use culinary skills to prepare meals.

Cabin Crew

Qatar Airways
01.2016 - 01.2017
  • - familiar with A320,321, 380 and Boeing 777, 787
  • -delivering excellent service beyond customer expectations with 5 star hospitality
  • -providing first aids to passengers if needed and ensuring their comfort safety.

Senior Sales Associate

Saint Laurent
01.2015 - 03.2016
  • Delivered exceptional luxury retail customer service, creating personalized shopping experiences and maintaining long-term client relationships.
  • Achieved and consistently exceeded individual sales targets through effective product knowledge, clienteling, and upselling strategies.
  • Mentored and supported junior sales associates in product knowledge, sales techniques, and visual merchandising standards.

Sales Associate

Hermes (Thailand and Australia)
03.2013 - 08.2015
  • Provide expert product knowledge across leather goods, silk, ready-to-wear, and accessories, advising clients on styling and gifting.
  • Support in-store visual merchandising and product presentation to reflect Hermès’ high standards.
  • Collaborate with store management to ensure smooth daily operations, including stock management, inventory replenishment, and sales reporting.

Education

Master of International Business -

University of New England
01.2008

Bachelor of Accounting - undefined

Kasetsart University
01.2006

Certificate - Fashion Styling

Condé Nast College of Fashion & Design
London, United Kingdom
06.2022

Skills

  • Strategic Leadership – Ability to set long-term goals and align service and quality initiatives with overall business objectives
  • Operational Excellence – Expertise in streamlining operations, enhancing efficiency, and reducing costs while maintaining service quality
  • Customer Experience Management – Strong focus on delivering exceptional customer service and improving satisfaction metrics
  • Performance Monitoring & Metrics – Ability to establish KPIs, analyze data, and drive continuous improvement initiatives

Languages

Thai
English
Chinese
Arabic

Timeline

Multi-Counter Manager

Biologique Recherche ( Siam Paragon and Emporium )
09.2024 - Current

Sales Associate

Hermes
09.2022 - 12.2023

Senior Sales Associate, Brand Training Ambassador

Burberry
12.2018 - 08.2022

Corporate Flight Attendant

MJETS
01.2017 - 01.2018

Cabin Crew

Qatar Airways
01.2016 - 01.2017

Senior Sales Associate

Saint Laurent
01.2015 - 03.2016

Sales Associate

Hermes (Thailand and Australia)
03.2013 - 08.2015

Bachelor of Accounting - undefined

Kasetsart University

Certificate - Fashion Styling

Condé Nast College of Fashion & Design

Master of International Business -

University of New England
Tapanita Siri-eamsang