Tanida Charlemarty
45 Rama 3, Bangkro, Yannawa,
Bangkok
Summary
Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
18
18
years of professional experience
3
3
Certifications
Work History
Marketing Manager
Rolls-Royce Motor Cars Bangkok
1 2020 - Current
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Enhanced company reputation through successful public relations initiatives and positive media coverage.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Created and managed social media campaigns to increase brand engagement.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Developed strong communication and organizational skills through working on group projects.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Exercised leadership capabilities by successfully motivating and inspiring others.
Assistant Marketing Manager
Rolls-Royce Motor Cars Bangkok
01.2017 - 01.2019
- Enhanced customer engagement with targeted social media efforts and email marketing strategies.
- Collaborated with cross-functional teams to execute successful product launches and promotions.
- Coordinated successful trade shows, conferences, and events that showcased the company''s products and services to potential clients.
- Briefed senior executives on monthly projections, product launches and other marketing plans.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Managed budget allocation, optimizing resources for maximum return on investment.
- Coordinated with sales representatives during customer interactions, driving sales and partnerships to increase revenue.
- Worked with graphic designers and writers to establish theme and tone for content.
- Provided support to the sales team by creating engaging sales collateral and presentations that effectively communicated product benefits.
- Led creative direction for advertising campaigns, ensuring consistent branding across all channels of communication including print, digital, and social media platforms.
- Coordinated with design and media teams to develop high-quality creative assets.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
Assistant Marketing Manager
Millennium Auto MINI (BKK&UPC)
01.2013 - 01.2016
- Developed innovative and targeted collateral to support overall branding objectives.
- Collaborated with cross-functional teams to execute successful product launches and promotions.
- Coordinated successful trade shows, conferences, and events that showcased the company''s products and services to potential clients.
- Established strong relationships with key industry influencers, securing valuable partnerships for co-marketing opportunities.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
Account Executive and Event
Direct Solution
01.2007 - 01.2009
- Created and executed account strategies to translate organizational goals into client activities.
- Executed successful sales strategies to convert leads into customers.
- Gathered information from clients to secure accounts, verify payment and identify special requirements.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Assisted in the onboarding process for new clients, ensuring a smooth transition into the company''s roster of accounts.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Collaborated with internal teams to develop account strategy.
- Negotiated prices, terms of sales and service agreements.
- Resolved issues promptly to drive satisfaction and enhance customer service.
Graphic Designer
Ascender BKK
01.2006 - 01.2007
- Provided creative direction on photoshoots to ensure alignment with overall campaign themes and objectives.
- Worked closely with copywriters to develop cohesive visual storytelling elements for print and digital campaigns.
- Edited and enhanced existing artwork and graphics.
- Developed creative design for print materials, brochures, banners, and signs.
- Collaborated with cross-functional teams to ensure consistent branding and messaging across all company materials.
Education
Diploma of Marketing Business
Carrick Institute of Education
Melbourne, Australia06.2012
Bachelor of Arts - ( B.F.A)Visual Design And Fine Art
Srinakharinwirot University
Bangkok, Thailand09.2006
Skills
Brand Management
undefinedCertification
Digital Marketing Certificate
Education And Training Courses
- 01/01/11, 12/31/12, Diploma of Marketing Business from Carrick Institute of Education, Melbourne, Australia
- 01/01/02, 12/31/06, Bachelor Degree (B.F.A) in Visual Design-Communication Design, from Srinakharinwirot University, Bangkok
Passion
Cars, Travelling, Sport: Boxing, Running, Yoga
Personal Information
- Date of Birth: 02/09/84
- Gender: Female
- Nationality: Thai
- Religion: Buddhist
Languages
THAI
ENGLISH
References
- Mr. Krisda Sawamiphakdi, General Manager Rolls-Royce Motor Cars Bangkok, 087 560 3737
- Mr. Pipat Ngamwutikul, Senior Sales Manager Rolls-Royce Motor Cars Bangkok, 081 588 3022
Training
- Building & Retaining Engagement, Seoul Korean 2024
- Bangkok, Thailand 2023
- Singapore 2022
- Building Credibility 2021
- Marketing Management
- New Product Training 2020
- Configuring Rolls-Royce
- Presenting Rolls-Royce
- Representing Rolls-Royce 2019
- Business Unit Strategy Workshops
- Business Code Of Conduct
- Social Madia for Management 2018
- Business Etiquette & International Protocol
- Rolls-Royce Product Knowledge 2017
- PR and Digital Marketing Workshops 2016
- MINI Product Knowledge 2015
- Driving Experience Training
- Supervisor Skill MINI Product Knowledge
- Power Point Presentation Skill
Timeline
Assistant Marketing Manager
Rolls-Royce Motor Cars Bangkok
01.2017 - 01.2019
Assistant Marketing Manager
Millennium Auto MINI (BKK&UPC)
01.2013 - 01.2016
Account Executive and Event
Direct Solution
01.2007 - 01.2009
Graphic Designer
Ascender BKK
01.2006 - 01.2007
Marketing Manager
Rolls-Royce Motor Cars Bangkok
1 2020 - Current
Diploma of Marketing Business
Carrick Institute of Education
Bachelor of Arts - ( B.F.A)Visual Design And Fine Art
Srinakharinwirot University
Digital Marketing Certificate
Marketing Strategy Certification
Project Management Professional (PMP)
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