Tanida Charlemarty
45 Rama 3, Bangkro, Yannawa,
Bangkok
Summary
Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
18
18
years of professional experience
3
3
Certifications
Work History
Marketing Manager
Rolls-Royce Motor Cars Bangkok
Bangkok
1 2020 - Current
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Enhanced company reputation through successful public relations initiatives and positive media coverage.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Created and managed social media campaigns to increase brand engagement.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Developed strong communication and organizational skills through working on group projects.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Exercised leadership capabilities by successfully motivating and inspiring others.
Assistant Marketing Manager
Rolls-Royce Motor Cars Bangkok
Bangkok
01.2017 - 01.2019
- Enhanced customer engagement with targeted social media efforts and email marketing strategies.
- Collaborated with cross-functional teams to execute successful product launches and promotions.
- Coordinated successful trade shows, conferences, and events that showcased the company''s products and services to potential clients.
- Briefed senior executives on monthly projections, product launches and other marketing plans.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Managed budget allocation, optimizing resources for maximum return on investment.
- Coordinated with sales representatives during customer interactions, driving sales and partnerships to increase revenue.
- Worked with graphic designers and writers to establish theme and tone for content.
- Provided support to the sales team by creating engaging sales collateral and presentations that effectively communicated product benefits.
- Led creative direction for advertising campaigns, ensuring consistent branding across all channels of communication including print, digital, and social media platforms.
- Coordinated with design and media teams to develop high-quality creative assets.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
Assistant Marketing Manager
Millennium Auto MINI (BKK&UPC)
01.2013 - 01.2016
- Developed innovative and targeted collateral to support overall branding objectives.
- Collaborated with cross-functional teams to execute successful product launches and promotions.
- Coordinated successful trade shows, conferences, and events that showcased the company''s products and services to potential clients.
- Established strong relationships with key industry influencers, securing valuable partnerships for co-marketing opportunities.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
Account Executive and Event
Direct Solution
01.2007 - 01.2009
- Created and executed account strategies to translate organizational goals into client activities.
- Executed successful sales strategies to convert leads into customers.
- Gathered information from clients to secure accounts, verify payment and identify special requirements.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Assisted in the onboarding process for new clients, ensuring a smooth transition into the company''s roster of accounts.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Collaborated with internal teams to develop account strategy.
- Negotiated prices, terms of sales and service agreements.
- Resolved issues promptly to drive satisfaction and enhance customer service.
Graphic Designer
Ascender BKK
01.2006 - 01.2007
- Provided creative direction on photoshoots to ensure alignment with overall campaign themes and objectives.
- Worked closely with copywriters to develop cohesive visual storytelling elements for print and digital campaigns.
- Edited and enhanced existing artwork and graphics.
- Developed creative design for print materials, brochures, banners, and signs.
- Collaborated with cross-functional teams to ensure consistent branding and messaging across all company materials.
Education
Diploma of Marketing Business
Carrick Institute of Education
Melbourne, Australia06.2012
Bachelor of Arts - ( B.F.A)Visual Design And Fine Art
Srinakharinwirot University
Bangkok, Thailand09.2006
Skills
Brand Management
Budgeting and Allocation
Strategic Planning
Marketing campaigns
Partnership Development
Salesforce CRM Software
Social Media Platforms
Social Media Marketing
Customer Relationship Management (CRM)
Goal Setting
Event Coordination
Certification
Digital Marketing Certificate
Education And Training Courses
- 01/01/11, 12/31/12, Diploma of Marketing Business from Carrick Institute of Education, Melbourne, Australia
- 01/01/02, 12/31/06, Bachelor Degree (B.F.A) in Visual Design-Communication Design, from Srinakharinwirot University, Bangkok
Passion
Cars, Travelling, Sport: Boxing, Running, Yoga
Personal Information
- Date of Birth: 02/09/84
- Gender: Female
- Nationality: Thai
- Religion: Buddhist
Languages
THAI
ENGLISH
References
- Mr. Krisda Sawamiphakdi, General Manager Rolls-Royce Motor Cars Bangkok, 087 560 3737
- Mr. Pipat Ngamwutikul, Senior Sales Manager Rolls-Royce Motor Cars Bangkok, 081 588 3022
Training
- Building & Retaining Engagement, Seoul Korean 2024
- Bangkok, Thailand 2023
- Singapore 2022
- Building Credibility 2021
- Marketing Management
- New Product Training 2020
- Configuring Rolls-Royce
- Presenting Rolls-Royce
- Representing Rolls-Royce 2019
- Business Unit Strategy Workshops
- Business Code Of Conduct
- Social Madia for Management 2018
- Business Etiquette & International Protocol
- Rolls-Royce Product Knowledge 2017
- PR and Digital Marketing Workshops 2016
- MINI Product Knowledge 2015
- Driving Experience Training
- Supervisor Skill MINI Product Knowledge
- Power Point Presentation Skill
Timeline
Assistant Marketing Manager
Rolls-Royce Motor Cars Bangkok
01.2017 - 01.2019
Assistant Marketing Manager
Millennium Auto MINI (BKK&UPC)
01.2013 - 01.2016
Account Executive and Event
Direct Solution
01.2007 - 01.2009
Graphic Designer
Ascender BKK
01.2006 - 01.2007
Marketing Manager
Rolls-Royce Motor Cars Bangkok
1 2020 - Current
Diploma of Marketing Business
Carrick Institute of Education
Bachelor of Arts - ( B.F.A)Visual Design And Fine Art
Srinakharinwirot University