TANATPHAT YIMPREECHAR
Key Account Manager
198/86 Como Botanica Bangna, Samut Prakan,11
Summary
Accomplished professional with a proven track record in key account management and market analysis, driving impactful sales strategies that deliver results. Expertise in building strong client relationships, negotiating effectively, and leading teams to enhance customer satisfaction and achieve revenue growth.
Overview
15
15
years of professional experience
Work History
Key Account Manager
Jack Chia Industries (Thailand) Public Co., Ltd.
07.2025 - Current
- Created and implemented channel development strategies that enhanced business growth and gain market share in their channel.
- Manage all key customers in their channel to implement align with channel strategy.
- Developed commercial partnerships and solid business relationships in key customer
- Cooperation among other functional team (e.g. Trade Marketing, Marketing, S&OE to drive sales growth and gain in market share.
- Develop and negotiate for Trade Agreement as well as responsible for budgetary control in their channel.
- Ensure and monitor in the store execution speed to market on promotion/ activities, POSM, All visibilities, new listing at point of sales align to marketing plan, account plan and timeline.
- Responsible for total channel sales forecast base on sales target KPI
- Coordinate with Trade Marketing team to forecast quantity of POSM, NPD sample, NPD pipeline, promotion quota of total channel.
- Monitor and analysis business situation in their channel with recommendation to keep competitive advantage all time.n
- Cultivated strategic partnerships with key clients to streamline contract negotiations, resulting in improved client retention and enhanced revenue stability.
- Coordinated cross-functional teams to tailor product offerings, increasing client satisfaction and fostering long-term partnership reliability.
- Developed customized sales strategies that enhanced client engagement, significantly improving forecast accuracy and strengthening revenue stability for key accounts.
Manager, Key Account Management
DKSH(THAILAND) Co., Ltd
08.2024 - 06.2025
- Develop attractive marketing and sales plan including promotional programs and services for individual key customers with agreed budget with client, based on strategic product guidelines, good co-operation with Sales Manager and Product Manager
- Work closely with Purchasing Manager/Marketing Manager/KOLs of key customers to create the promotion confirmed to customer’s promotion plan
- Implement and monitor the marketing and sales plan for each key customer
- Lead the sales development analysis and take appropriate action to adjust the tactics including special activities within agreed budget with client
- Responsible for target allocation by account and organize the sales activities in order to achieve the sales target
- Present monthly business review and market situation analysis with key customers’ top management for improvement
- Maintain close contact and good relationships with key customers
Key Account Management
Zuellig Pharma Co.,Ltd
05.2021 - 07.2024
- GSK Consumer Product, Channel: Chain Drug Store (Icare, Bangkok Drug, Drugcare, Dr. Pharma, King Power)
- Collaborating with key decision makers to identify opportunities and develop ideas that deliver sales results.
- Demonstrate the delivery of sales and equity targets across the brands in scope
- Communicating with Key account customers and gathering information about a project's scope, budgets and timelines.
- Negotiating business terms and conditions with Key account customers.
- Ensure full coherence and addressing all elements of a successful sales support.
- Work with Marketing and Trade marketing to ensure best-in-class execution of brand communication and growth drivers in Key account customers.
- Effectively communicate support to the Sales team on a regular basis
- Engage with Key account customers to help secure GSK Consumer strategic partnerships
- Regularly reporting and recording all sales activities.
- Organizing regular client meetings to ensure excellent customer service
Supervisor Customer, Account Management
DKSH(THAILAND) Co., Ltd
01.2020 - 04.2021
- Modern Trade (The Mall, Tsuruha, Aeon)
- Develop and implement sales strategy to ensure sales objective and profitability.
- Planning, leading, managing, and controlling the sales planning and demand creation program through the translation of strategic plans into sales strategies to achieve sales plan, product mix and profit objectives.
- Coordinate with marketing team and trade marketing team to ensure successful execution of marketing plan on new product launch, promotion program, in-store merchandising
- Leading development and execution of customer marketing plans that deliver on channel & brand strategies, profit/volume plan, market share goals and meet customer objectives.
Senior Sale Executive
Pet Circle Co., Ltd
10.2017 - 12.2019
- Achieve growth and hit sales targets by successfully managing the sales team
- Handle key account (Maletakao petshop, PK Petmart, Pet Safari, Yes Pet Shop, Buachan Petshop, Pet Mall, Foodland, 24Shopping, Shopee and other online marketing)
- Design and implement a strategic business plan that expands company's customer base and ensure it's strong presence
- Own recruiting, objectives setting, coaching and performance monitoring of sales representatives
- Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
- Present sales, revenue and expenses reports and realistic forecasts to the management team
- Identify emerging markets and market shifts while being fully aware of new products and competition
Key Account Executive
S&Son Trading Co., Ltd (Scotch Bird’s Nest)
06.2015 - 09.2017
- Plan and execute trade promotion and sales activities to achieve sales target
- Work with Marketing team for promotion activities and merchandizing /sales representatives for promotion update
- Build, develop and maintain customer relationships and find new customer will be have potential
- Prepare quotation and proposals to customer
- Prepare sales report
Key Account Executive
Sri Trang Agro Industry (Public) Co., Ltd
06.2014 - 06.2015
- Coordinating with Sri trang in China by phone and e-mail to support everything relate with Sales Department.
- Helping to grow the market in China. And also involving to solve the problem in this area
- Control Available to sell for China market
- Take care customer visit factory
Customs Compliance Healthcare Product
DKSH(Thailand) Co., Ltd
10.2012 - 06.2014
- Manage the import/export Customs Clearance process to ensure the smooth clearance without delay.
- Prepare and manage the shipping documents (PL, Invoice, License, Type Approval, etc.)
- Oversees, monitors, and coordinates shipping team activities.
- Manage Shipping agency on the Customs Clearance process, check and verify the import entry, HS code to avoid the Customs.
Supply Chain Coordinator
Huawei Technologies (Thailand) Co., Ltd.
01.2011 - 10.2012
- Apply Type Approval and Import License for Telecommunication Equipment from NBTC;
- Manage the import/export Customs Clearance process to ensure the smooth clearance without delay.
- Prepare and manage the shipping documents (PL, Invoice, License, Type Approval, etc.)
- Oversees, monitors, and coordinates shipping team activities.
- Manage Shipping agency on the Customs Clearance process, check and verify the import entry, HS code to avoid the Customs & NTC's regulations breaking.
- Manage inbound data in system, forecast to warehouse about upcoming cargoes.
- Export & Return materials especially for the one which needs to apply for Export license.
Education
Student of Business - Chinese Major
School of Liberal Arts, Mae Fah Luang University
Chiangrai06.2011
Chinese Major
Mahavajiravud School
Songkhla06.2007
Skills
Skilled communicator
Rapid learner
Open-minded strategist
Positive mindset
Strategic planning expertise
Collaborative team member
Team leadership: Experienced
Market analysis proficiency
Sales strategy formulation
Client relationship management
Proficient in negotiation strategies
Timeline
Key Account Manager
Jack Chia Industries (Thailand) Public Co., Ltd.
07.2025 - Current
Manager, Key Account Management
DKSH(THAILAND) Co., Ltd
08.2024 - 06.2025
Key Account Management
Zuellig Pharma Co.,Ltd
05.2021 - 07.2024
Supervisor Customer, Account Management
DKSH(THAILAND) Co., Ltd
01.2020 - 04.2021
Senior Sale Executive
Pet Circle Co., Ltd
10.2017 - 12.2019
Key Account Executive
S&Son Trading Co., Ltd (Scotch Bird’s Nest)
06.2015 - 09.2017
Key Account Executive
Sri Trang Agro Industry (Public) Co., Ltd
06.2014 - 06.2015
Customs Compliance Healthcare Product
DKSH(Thailand) Co., Ltd
10.2012 - 06.2014
Supply Chain Coordinator
Huawei Technologies (Thailand) Co., Ltd.
01.2011 - 10.2012
Chinese Major
Mahavajiravud School
Student of Business - Chinese Major
School of Liberal Arts, Mae Fah Luang University