
Data Analyst with experience in social media analytics, business intelligence, and data-driven research. Skilled in transforming large-scale datasets into actionable insights, designing KPI frameworks, automating workflows, and building interactive dashboards to support strategic decision-making and product development.
· Analyze large-scale social media datasets to identify consumer behavior patterns and emerging trends.
· Design and implement new measurement frameworks and KPIs to enhance analytical capabilities.
· Clean, structure, and maintain datasets to ensure data reliability and accuracy.
· Automate manual workflows and optimize data operations using Python, SQL, and analytical tools.
· Develop insight-driven dashboards and visualizations for stakeholders.
· Collaborate with Product Development teams to define analytical requirements and prioritize metrics.
SQL
RapidMiner
Zocial Eye
Python (Data Analysis & Automation)
R Programming (Data Cleaning & Visualization)
Microsoft Excel (Advanced Formulas, Pivot Tables)
Power BI
KPI & Metric Design