Summary
Overview
Work History
Education
Skills
Training
Hobbies and Interests
Timeline
Generic
Suthira Wongvichit

Suthira Wongvichit

Bangkok

Summary

Dynamic and client-focused Store Manager with over 10 years of experience in luxury fashion and lifestyle retail, including flagship boutiques. Proven track record in driving and maximizing sales performance, developing and executing business plans, and leading teams to exceed KPIs. Skilled in fostering a client-centric mindset, building and maintaining solid client relationships, and implementing clienteling initiatives to enhance customer satisfaction and loyalty. Adept at promoting an entrepreneurial and team spirit, ensuring efficient organization and professional growth within the team. Strong business acumen with a deep passion for fashion, art, and design, committed to delivering an extraordinary client experience and achieving store targets.

Overview

19
19
years of professional experience

Work History

Store and Operation Manager (Bonaventura)

Zendo(Thailand) Co.,Ltd
07.2025 - Current
  • Built high-performing teams through effective recruitment, onboarding, and talent development initiatives.
  • Streamlined workflows by identifying bottlenecks in existing systems and implementing appropriate solutions.
  • Set aggressive targets for employees to drive company success and strengthen motivation.
  • Oversaw inventory management, optimizing stock levels, and reducing waste.
  • Coordinated with marketing and merchandising departments to align operational capabilities with strategic growth initiatives.
  • Accomplished multiple tasks within established timeframes.

Event Project Coordinator(Contract )

Informa Market(Thailand) Co.,Ltd
02.2025 - 05.2025
  • Project : The Premier International Exhibition -JEWELLERY & GEM ASEAN BANGKOK 2025 at QSNCC.
  • Primary point of contact between the company and VVIP clients, maintaining strong relationships and clear communication throughout the project timeline and ensuring smooth registration, attendance, and follow-up.
  • Liaised between departments to facilitate communication and keep appropriate parties updated on project developments.

Store Manager (Onitsuka Tiger Global Flagship)

Asics (Thailand) Co.,Ltd
12.2023 - 09.2024
  • Worked at Thailand’s flagship Onitsuka Tiger store, the brand’s second-largest globally after London report to Regional in Singapore, offering a wide range of premium sneakers, RTW, and special-edition collections.
  • Supervised the daily operations of high-performing 13 members sales team, providing strategic direction and fostering a luxury, service-centric culture.
  • Successfully increased sales by 66% in 2024 through targeted sale strategies , clienteling and customer engagement.
  • Drove consistent 30% sales growth of RTW from the Milan Fashion Week Runway collection by executing targeted cross-selling strategies and curating personalized one-on-one styling sessions for high-value clients.
  • Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
  • Supported back-office administration including reporting , store maintenance and also make good relationship with landlord.
  • Maintained visual merchandising standards and ensured smooth day-to-day operations across front and back of house.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Collaborated with regional teams to implement seasonal sales strategies, aligning with HQ KPIs.

Store Manager (Niko And...)

Adastria (Thailand) Co., Ltd
03.2023 - 11.2023
  • Opened the first flagship store of Southeast Asia.
  • Led a team of 23 in a fast-paced retail environment, focusing on operational excellence and client satisfaction.
  • Aligned daily sales forecasts with revenue figures and managed store operations to meet KPIs.
  • Optimized product displays (VM) and promotions, enhancing customer satisfaction.
  • Developed and implemented staff training programs, improving team performance and product knowledge.
  • Assisted with hiring, training and mentoring new staff members.
  • Rotated merchandise and displays to feature new products and promotions.

Sales Manager

Lucky Scan Co., Ltd.
09.2021 - 11.2022
  • Led a successful sales team by providing motivational coaching and performance-based incentives.
  • Traveled for in-person meetings with customers and partners, developing key relationships.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.

Sale and Operation Executive

Vatanika Group Co., Ltd. (Thai Luxury Designer Brand)
11.2012 - 01.2021
  • Supervised and developed a team of 6 sales associates in 3 Stores, 1 Flagship store and Online channel , providing daily coaching and performance feedback to elevate client service standards, resulting in a 25% increase in ATV and improved team sales conversion rates.
  • Host event and provided high-end service to VVIP clients, ensuring a personalized and exclusive shopping experience to reach the company target.
  • Supported the launch of seasonal campaigns and private styling events for HNWIs.
  • Collaborated on operational support tasks to achieve common goal.
  • Applied excellent problem-solving, process development, and strategic implementation skills to lead and support all areas of operations.

Sale Administration

Jet com Co., Ltd.
01.2007 - 10.2012
  • Prepared documentation for managing imported goods. Monitored sales volumes and addressed unexpected issues.
  • Supported the manager in handling customer inquiries, including quotations, price lists, and sample orders.
  • Collaborated with relevant departments to efficiently support customers. Oversaw stock inventory and reported to the manager.
  • Prepared import documentation, tracked duty and freight charges.

Education

BBA - Major in Marketing

Assumption University (ABAC)
06.2006

Skills

  • Excellent communication and interpersonal skills
  • Retail Operations & SOP Implementation
  • High adaptability in a fast-paced retail environment
  • Upselling and cross-selling techniques
  • Sales Growth & KPI Achievement
  • Positive mindset and can do attitude
  • Personalized clienteling and customer relationship management
  • Microsoft office , POS , Power BI and retail tools
  • Hands-on Inventory data analysis via Excel and store systems
  • Thai : Native / English : Strong Intermediate

Training

Ferragamo (Thailand), Bangkok January 2025

  • Participated in an intensive brand training focused on Ferragamo’s luxury product knowledge, heritage, and client experience standards.
  • Gained firsthand exposure to high-end retail operations, clienteling practices, and service excellence in luxury fashion.

Hobbies and Interests

  • Continuous learning and personal development
  • Staying informed on luxury fashion trends and strategies through publications
  • Arts , Exhibition and Meditation

Timeline

Store and Operation Manager (Bonaventura)

Zendo(Thailand) Co.,Ltd
07.2025 - Current

Event Project Coordinator(Contract )

Informa Market(Thailand) Co.,Ltd
02.2025 - 05.2025

Store Manager (Onitsuka Tiger Global Flagship)

Asics (Thailand) Co.,Ltd
12.2023 - 09.2024

Store Manager (Niko And...)

Adastria (Thailand) Co., Ltd
03.2023 - 11.2023

Sales Manager

Lucky Scan Co., Ltd.
09.2021 - 11.2022

Sale and Operation Executive

Vatanika Group Co., Ltd. (Thai Luxury Designer Brand)
11.2012 - 01.2021

Sale Administration

Jet com Co., Ltd.
01.2007 - 10.2012

BBA - Major in Marketing

Assumption University (ABAC)

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Suthira Wongvichit