Summary
Overview
Work History
Education
Skills
Interests
Training
Timeline
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Suthira Wongvichit

Suthira Wongvichit

Bangkok

Summary

Dynamic and people-first Store Manager with over 10 years of experience in luxury fashion and lifestyle retail, including flagship environments. Skilled in leading diverse teams, inspiring client-centric culture, and driving business results with a creative and collaborative mindset. Proven success in building long-term client loyalty, optimizing store operations, and mentoring high-performing sales talent. Passionate about craftsmanship, fashion, and storytelling, with the ability to adapt quickly, communicate with empathy, and foster a motivating and empowering boutique environment.

Overview

18
18
years of professional experience

Work History

Event Project Coordinator(Contract )

Informa Market(Thailand) Co.,Ltd
Bangkok
02.2025 - 05.2025
  • Project : The Premier International Exhibition -JEWELLERY & GEM ASEAN BANGKOK 2025 at QSNCC.
  • Primary point of contact between the company and VVIP clients, maintaining strong relationships and clear communication throughout the project timeline and ensuring smooth registration, attendance, and follow-up.
  • Liaised between departments to facilitate communication and keep appropriate parties updated on project developments.

Store Manager (Onitsuka Tiger Global Flagship)

Asics (Thailand) Co.,Ltd
Siam Square One, Bangkok
12.2023 - 09.2024
  • Supervised the daily operations of high-performing 11 members sales team, providing strategic direction and fostering a luxury, service-centric culture.
  • Successfully increased sales by 20% in 2024 through targeted sale strategies , clienteling and customer engagement.
  • Collaborated with marketing team to host VIP events, boosting brand awareness and expanding the customer base by 30%.
  • Developed team cross-selling skills, increasing UPT by 20% and improving full-look conversion.
  • Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
  • Supported back-office administration including reporting and store maintenance.
  • Maintained visual merchandising standards and ensured smooth day-to-day operations across front and back of house.
  • Trained and guided team members to maintain high productivity and performance metrics.

Store Manager (Niko And...)

Adastria (Thailand) Co., Ltd
03.2023 - 11.2023
  • Opened the first flagship store of Southeast Asia.
  • Led a team of 23 in a fast-paced retail environment, focusing on operational excellence and client satisfaction.
  • Aligned daily sales forecasts with revenue figures and managed store operations to meet KPIs.
  • Optimized product displays (VM) and promotions, enhancing customer satisfaction.
  • Developed and implemented staff training programs, improving team performance and product knowledge.
  • Assisted with hiring, training and mentoring new staff members.

Sales Manager

Lucky Scan Co., Ltd.
09.2021 - 11.2022
  • Developed sales strategies based on market trends and competitor analysis.
  • Oversaw logistics for customer shipments and maintained sales documentation.
  • Managed customer accounts and customer relationships.
  • Traveled for in-person meetings with customers and partners, developing key relationships.

Operation Executive (Thai Fashion House Brand)

Vatanika Group Co., Ltd.
11.2012 - 01.2021
  • Host event and provided high-end service to VVIP clients, ensuring a personalized and exclusive shopping experience to reach the company target.
  • To oversee the store’s CRM gifting program, including planning thoughtful gifts for occasions such as birthdays, anniversaries, and seasonal holidays like Christmas.
  • Organized and managed the daily operations of a retail store, including staff training, scheduling, and inventory control.
  • Supervised and developed a team of 6 sales associates, providing daily coaching and performance feedback to elevate client service standards, resulting in a 25% increase in ATV and improved team sales conversion rates.
  • Supported the launch of seasonal campaigns and private styling events for HNWIs.

Sale Administration

Jet com Co., Ltd.
01.2007 - 10.2012
  • Prepared documentation for managing imported goods. Monitored sales volumes and addressed unexpected issues.
  • Supported the manager in handling customer inquiries, including quotations, price lists, and sample orders.
  • Collaborated with relevant departments to efficiently support customers. Oversaw stock inventory and reported to the manager.
  • Prepared import documentation, tracked duty and freight charges.

Education

BBA - Major in Marketing

Assumption University (ABAC)
Bangkok
06.2006

Skills

  • Excellent communication and interpersonal skills

  • Retail Operations & SOP Implementation

  • High adaptability in a fast-paced retail environment

  • Clienteling & CRM Strategy

  • Sales Growth & KPI Achievement

  • Positive mindset and can do attitude

  • Microsoft office , POS , Power BI and retail tools

  • Hands-on Inventory data analysis via Excel and store systems

  • Thai : Native / English : Strong Intermediate

Interests

Continuous learning and personal development

Staying informed on luxury fashion trends and strategies through publications

Arts and Exhibition

Training

Ferragamo (Thailand), Bangkok January 2025

  • Participated in an intensive brand training focused on Ferragamo’s luxury product knowledge, heritage, and client experience standards.
  • Gained firsthand exposure to high-end retail operations, clienteling practices, and service excellence in luxury fashion.

Timeline

Event Project Coordinator(Contract )

Informa Market(Thailand) Co.,Ltd
02.2025 - 05.2025

Store Manager (Onitsuka Tiger Global Flagship)

Asics (Thailand) Co.,Ltd
12.2023 - 09.2024

Store Manager (Niko And...)

Adastria (Thailand) Co., Ltd
03.2023 - 11.2023

Sales Manager

Lucky Scan Co., Ltd.
09.2021 - 11.2022

Operation Executive (Thai Fashion House Brand)

Vatanika Group Co., Ltd.
11.2012 - 01.2021

Sale Administration

Jet com Co., Ltd.
01.2007 - 10.2012

BBA - Major in Marketing

Assumption University (ABAC)

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