SUTHATTA THANISSARA SAKSUCHARTIA
29 Soi Ladplakao 27, Ladplakao Rd., JorakaeBua, Ladprao Bangkok
Summary
Results-driven Commercial Manager known for high productivity and efficiency in task completion. Specialize in strategic planning, market analysis, and contract negotiation. Excel in leadership, communication, and problem-solving to deliver on objectives and drive business growth.
Overview
22
22
years of professional experience
Work History
EXPORT SALES DIRECTOR, TIER2
SRINANAPORN MARKETING PLC.,
BANGKOK
05.2024 - Current
- Developed and implemented international sales strategies to increase market share
- Identified and secured new business opportunities in overseas markets.
- Negotiated contracts with partners in the respective countries (China, Hong Kong, Taiwan, Philippines, Malaysia, Middle East, and others).
- Organized trade shows, conferences and other events to promote products internationally.
- Analyzed competitor activity in foreign markets and developed responses accordingly.
- Maintained up-to-date knowledge of relevant laws, regulations, trends, and industry developments abroad.
- Ensured compliance with all applicable export and import regulations in foreign countries.
- Managed relationships with distributors, retailers and wholesalers across multiple regions.
- Developed pricing models that optimized profits while remaining competitive in global markets.
- Oversaw product launches in different countries according to local needs.
- Conducted international visits to research marketplace, meet partners and observe operations, identifying areas for improvement and recommending growth strategies.
- Identified new potential customers and negotiated business conditions.
- Built relationships with customers and industry professionals to establish long-term business growth.
- Managed sales budget and monitored expenses to ensure alignment with financial targets.
- Supported sales team members to drive growth and development.
Grower Marketing Lead and Rice Crop Manager
Bayer (Thailand) Company Ltd.,
BANGKOK
06.2022 - 03.2024
- Developed integrated pest management plans to reduce or eliminate the use of pesticides while maintaining acceptable levels of crop protection.
- Analyzed data from experiments conducted in the field to determine which farming strategies are most effective for a given season or region.
- Identified opportunities for cost savings through improved efficiency in labor management and resource utilization.
- Investigated complaints about poor crop performance due to inadequate cultural practices or improper chemical applications.
- Oversaw various cultivation stages for different trees, shrubs and plants to maximize growth.
- Mixed and sprayed fertilizers, herbicides and insecticides onto grass, shrubs and trees.
- Developed and implemented a comprehensive marketing strategy to increase brand awareness.
- Organized promotional campaigns, including social media, print materials, press releases, and website content.
- Created customer-focused messaging that resonates with target audiences.
- Oversaw budgeting for all marketing activities, ensuring expenditures were within allocated limits.
- Boosted sales by developing new product marketing strategies.
- Directed cross-functional teams in the execution of marketing campaigns, ensuring alignment with overall business objectives.
Sr. Cluster Marketing Manager
BRAND's Suntory (Thailand) Co., Ltd
Cambodia, Laos, Vietnam
03.2020 - 03.2021
Sr. Cluster Marketing Manager, CLMVP
BRAND's Suntory (Thailand) Co., Ltd
Cambodia, Laos, Vietnam, Myanmar , Phillippines
07.2019 - 02.2020
- Identify and develop new marketing opportunities for the company's product and services portfolio.
- Undertake continuous analysis of the competitive environment, consumer trends, and anchoring marketing analytics to strategy, delivering growth and ROI.
- Work closely with the scientific and ethical channel team and partners to define marketing materials and programs.
- Provide leadership and direction in the development, implementation, and monitoring of a strategic integrated marketing plan.
- Working closely with the company's sales team, enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations.
- Collaborate with the local country team to uncover insights and strategies to develop and implement marketing and branding strategies for priority initiatives, internally and externally.
- Understand and keep abreast of the country's media landscape and sharing of best practices across the region, whenever applicable.
- Full understanding of Digital Marketing and has good knowledge to apply and measure success for digital campaigns.
- Overseeing implementation of the marketing strategy, including campaigns, events, digital marketing, and PR.
- Manage, control, and track monthly and yearly A&P.
Sr. Business Manager
BRAND's Suntory (Thailand) Co., Ltd
Myanmar
05.2018 - 06.2019
Sr. Business Manager
Cerebos (Thailand) Co., Ltd
Myanmar
07.2016 - 04.2018
Business Manager
Cerebos (Thailand) Co., Ltd
Myanmar
07.2014 - 06.2016
- Oversee full direction and goals for marketing activities and actively take part in the local strategy output.
- Develop and execute the business strategy in order to achieve the goals.
- Create and maintain solid relationships with stakeholders, business partners, and local authorities.
- Create and maintain solid relationships with stakeholders, business partners, and local authorities.
- Short-term and long-term budgeting. Oversee and manage the Company's financial performance.
- Manage, supervise, and motivate Myanmar's team.
- Motivate and manage sales staff in all regions, including recruitment, hiring, and performance evaluations of key positions.
- Ensure that company policies and legal guidelines are followed and communicated to all levels in the company.
- Ensure compliance with local legal regulations and product registration.
- Collect and provide quality feedback on products and the competitive situation in all markets to provide feedback to internal counterparts.
- Work closely with the SVP, GM of Thailand to develop strategic initiatives across all markets and channels.
- Provide regular updates on KPIs, along with action plans, to reach monthly sales targets and achieve strategic goals.
Indochina Marketing Manager
ThaiAirAsia Company Ltd.,
Myanmar, Laos, Cambodia, Vietnam
01.2013 - 05.2014
- Create marketing strategies, both online and offline, to align with company direction and localize plans for each country.
- Identify opportunities for new route launches in each particular market.
- Work closely with the Tourism Authority of Thailand, Malaysia, Cambodia, and Vietnam Tourism (FAM trip/Travel Fair).
- Support activities of the Thai Embassy in Myanmar and the Thai Consulate in Vietnam.
- Proficiently administer the marketing budget and activity plan of the assigned products; monitor expenditures; allocate budget; analyze profit and loss of each product in each route.
- Handle advertising activities through close coordination with advertising agency, media agency, and production house.
- Partnership campaign with a local business partner for each country.
- Monitor and suggest promotion fare for each local market
- Create Strategy and localize promotional campaign
- Marketing checked with local people and local travel agent visited
Ares Sales Manager (Upper Central & North Region)
S.C. Johnson & Son Company
Thailand
07.2011 - 02.2013
- Provide input to the Sales Management Team for developing the overall Sales & Distribution strategy.
- Develop and agree on Area Sales & Distribution strategy in order to gain leadership in the market and fulfill Company's sales goals.
- Identify and utilize competitively advantageous business-building opportunities in order to support continuous growth.
- Implement trade programs and guide in-market execution through the organization and distribution network in achieving availability, point of sale, and stock/display placement across all market segments.
- Analyze area distribution patterns and ensure guidance and assistance to selected customers in order to develop effective coverage of the market, thus contributing to the company's business objectives.
- Provide input for preparation of POSM, Trade Program, and Sales support tools budgets based on Area distribution strategy.
- Implement adequate control mechanisms for allocated budgets in the Area order to ensure full compliance with Policies & Procedures.
- Monitor and analyze all relevant information and gathering in handheld devices in order to maintain comprehensive knowledge of the area, which supports business decisions.
- Based on the gathered information, monitor and ensure full utilization of Key Performance Indicators (KPIs) and benchmark those against targets.
- Initiate specific area analysis of sales and distribution issues in order to properly address them in area business development activities.
Senior Brand Manager
S.C. Johnson & Son Company
Vietnam, Cambodia And Laos
07.2010 - 06.2011
Brand Manager
S.C. Johnson & Son Company
Vietnam, Cambodia And Laos
07.2009 - 06.2010
- Being a member of the Management Committee in Vietnam.
- Create marketing strategies to align with the company's direction and localize plans for each country.
- Identify opportunities for new product development, launching in each particular market. Balance country product portfolios.
- Develop marketing objectives for each product through close coordination with the Indochina Marketing Director.
- Proficiently administer marketing budget and activity plan of the assigned products; monitor expenditures; allocate budget; analyze profit and loss of each product in each country.
- Handle advertising activities through close coordination with advertising agency, media agency, and production house.
- Handle research activities through close coordination with the research team.
- Monitor and control product pricing of the assigned product.
- Monitor and control promotion and product launch.
- Outstanding to conduct brand concept and brand strategies.
- Marketing checked with local people and trade visited (All Countries).
- Distributor Management, trade merchandising tools design and development (Laos and Cambodia)
Brand Manager ( Baygon Brand)
S.C. Johnson & Son Company
Thailand
07.2007 - 07.2009
- Successful marketing campaign for Baygon Lavender coil by growing share from 7% (no. 5 rank in the market) to 25.8% in MATJun’09 (second challenger shares, 4 pt gap with Market leader) in 4 years.
- Total Baygon Business share reached its highest ever in Mar'08 at 33.8%.
- Baygon Aerosol achieved its highest share ever in Feb '08 at 39.8%.
- Successfully restaged and harmonized all Baygon variants.
- Successfully launch Anti-Dengue Campaign for Baygon from Yr 2 – Yr 6 with integrated marketing campaign and PR program and lead Anti-dengue campaign guideline for SCJ other country.
Asst. Brand Manger ( Baygon, Thailand)
S.C. Johnson & Son Company
Thailand
10.2006 - 06.2007
Marketing Trainee ( Baygon, Thailand)
S.C. Johnson & Son Company
Thailand
05.2004 - 10.2006
- Develop marketing objectives for each product through close coordination with the Category Manager.
- Develop marketing budget and activity plan for the assigned products, monitor expenditures, allocate budget, and analyze profit and loss for each product.
- Handle advertising activities through close coordination with advertising agency, media agency, and production house.
- Handle research activities through close coordination with the research team.
- Monitor and control product pricing of the assigned product.
- Monitor and control promotion and product launch.
Marketing Coordinator
Unicity Marketing (Thailand) Co., Ltd
Thailand
12.2002 - 05.2004
- Prepare and support new product launch and event.
- Design and update company website. Design, translate, and organize all company printed materials.
- Handling marketing and promotion campaign.
- Liaising with cross-functional teams about all marketing activities and events.
- Coordinate with the regional office and other countries for the new product launch and marketing event.
- Doing the business analysis and competitor tracking.
Education
Certificate - Digital Communication And Media/Multimedia
Thammasat University
Thailand09-2017
MBA -
ASSUMPTION UNIVERSITY
10-2010
BBA - Marketing
ASSUMPTION UNIVERISTY
10-2002
Skills
- Sales Strategies
- Sales Planning
- Competitor Analysis
- Advertising and promotions
- Budget Development
- Integrated Marketing
- Strategy Development
- Market expansion
- Project Management
- Microsoft Office (Word, Excel, Outlook, PowerPoint)
- SEO, SEM, Google AdWords, and Facebook Ads
- Google and YouTube Analytics
- YouTube Channel Development and KOL Management
Accomplishments
- Golden Grain Award (FY1112 : +4% vs Budget and +12% vs LY (big flooded impact))
Timeline
EXPORT SALES DIRECTOR, TIER2
SRINANAPORN MARKETING PLC.,
05.2024 - Current
Grower Marketing Lead and Rice Crop Manager
Bayer (Thailand) Company Ltd.,
06.2022 - 03.2024
Sr. Cluster Marketing Manager
BRAND's Suntory (Thailand) Co., Ltd
03.2020 - 03.2021
Sr. Cluster Marketing Manager, CLMVP
BRAND's Suntory (Thailand) Co., Ltd
07.2019 - 02.2020
Sr. Business Manager
BRAND's Suntory (Thailand) Co., Ltd
05.2018 - 06.2019
Sr. Business Manager
Cerebos (Thailand) Co., Ltd
07.2016 - 04.2018
Business Manager
Cerebos (Thailand) Co., Ltd
07.2014 - 06.2016
Indochina Marketing Manager
ThaiAirAsia Company Ltd.,
01.2013 - 05.2014
Ares Sales Manager (Upper Central & North Region)
S.C. Johnson & Son Company
07.2011 - 02.2013
Senior Brand Manager
S.C. Johnson & Son Company
07.2010 - 06.2011
Brand Manager
S.C. Johnson & Son Company
07.2009 - 06.2010
Brand Manager ( Baygon Brand)
S.C. Johnson & Son Company
07.2007 - 07.2009
Asst. Brand Manger ( Baygon, Thailand)
S.C. Johnson & Son Company
10.2006 - 06.2007
Marketing Trainee ( Baygon, Thailand)
S.C. Johnson & Son Company
05.2004 - 10.2006
Marketing Coordinator
Unicity Marketing (Thailand) Co., Ltd
12.2002 - 05.2004
Certificate - Digital Communication And Media/Multimedia
Thammasat University
MBA -
ASSUMPTION UNIVERSITY
BBA - Marketing
ASSUMPTION UNIVERISTY
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