SUTASINEE POKSAWAT
Huai Khwang
Summary
Experienced commercial leader with a strong track record in marketing, sales management, and business unit leadership. Skilled in driving product launches, managing P&L, and leading cross-functional teams to deliver business growth in the pharmaceutical and healthcare sector.
Overview
26
26
years of professional experience
Work History
Supply Chain Development Manager
Thai Medical Group 88 Co., Ltd.
02.2023 - Current
- Developed and implemented supply chain strategies ensuring product availability and supporting business growth.
- Implemented demand planning system aligning sales forecast with inventory, achieving high service level across hospital accounts.
- Led digital transformation projects including ERP upgrade and barcode integration, improving data accuracy and order fulfillment speed.
- Standardized workflows and designed SOPs across departments and hospital partners, ensuring operational consistency.
- Trained staff and conducted workshops to strengthen knowledge in inventory and logistics practices.
Country Brand Lead – Inflammation & Immunology Portfolio
Pfizer (Thailand) Limited
04.2020 - 10.2022
- Led strategic planning, portfolio strategy, and omnichannel marketing execution with full P&L responsibility.
- Orchestrated successful product launches for biologics, accelerating adoption in leading hospitals nationwide.
- Drove cross-functional omnichannel strategy including CME programs, patient education, and digital campaigns.
- Represented Thailand in regional/global brand meetings, aligning local execution with corporate strategy.
- Built stakeholder engagement with KOLs, payers, and medical societies to strengthen Pfizer's brand leadership.
District Sales Manager
Pfizer (Thailand) Limited
09.2013 - 04.2020
- Led a team of sales representatives across multiple therapeutic areas, consistently achieving and surpassing annual sales targets.
- Delivered structured field coaching, mentoring, and capability-building programs to enhance sales team effectiveness.
- Developed training modules later adopted nationwide by Pfizer Thailand to standardize sales excellence.
- Built and maintained strong relationships with KOLs and hospital decision-makers across regions.
- Oversaw forecasting and territory planning to ensure accurate business planning and execution.
Project Manager – Eliquis
Pfizer (Thailand) Limited
12.2012 - 08.2013
- Successfully launched Eliquis in Thailand, coordinating efforts with the Bristol-Myers Squibb alliance team.
- Secured formulary inclusion in top hospitals within the first 6 months through strategic engagement.
- Executed early adoption strategy resulting in Eliquis becoming standard of care in key cardiology centers.
- Monitored budget, resource allocation, and tracked performance against launch KPIs.
Product Specialist / Key Account Manager – Pain & Neuroscience
Pfizer (Thailand) Limited
08.2002 - 11.2012
- Managed key hospital accounts and developed long-term partnerships with neurologists and pain specialists.
- Implemented regional campaigns aligned with national marketing strategies, strengthening market presence.
- Negotiated formulary inclusion and long-term supply agreements with major hospital groups.
- Designed and delivered CME programs with top neurologists, enhancing brand reputation and awareness.
- Monitored budgets and optimized ROI of marketing activities.
Therapeutic Sales Representative – Cardiovascular & Pain
Pfizer (Thailand) Limited
08.2001 - 08.2002
- Promoted cardiovascular and pain products in hospitals across Bangkok, achieving adoption and sales growth.
- Built strong relationships with physicians, pharmacists, and hospital staff to support prescribing confidence.
- Maintained detailed call records, customer databases, and provided regular feedback to marketing team.
- Consistently achieved territory sales targets through effective planning and engagement.
Medical Detailer – Anti-Obesity (Xenical)
Roche (Thailand) Limited
03.2000 - 08.2001
- Promoted anti-obesity product Xenical across Southern Thailand through educational detailing sessions.
- Engaged healthcare professionals with scientific data to drive awareness and prescribing confidence.
- Implemented localized marketing activities and patient awareness initiatives in collaboration with hospitals.
- Maintained accurate customer records and contributed to national promotional campaigns.
Education
Master of Business Administration -
Chulalongkorn Business School, Chulalongkorn University
01.2021
Bachelor of Pharmacy - undefined
Prince of Songkhla University
01.2000
Skills
Expertise in marketing strategy
Timeline
Supply Chain Development Manager
Thai Medical Group 88 Co., Ltd.
02.2023 - Current
Country Brand Lead – Inflammation & Immunology Portfolio
Pfizer (Thailand) Limited
04.2020 - 10.2022
District Sales Manager
Pfizer (Thailand) Limited
09.2013 - 04.2020
Project Manager – Eliquis
Pfizer (Thailand) Limited
12.2012 - 08.2013
Product Specialist / Key Account Manager – Pain & Neuroscience
Pfizer (Thailand) Limited
08.2002 - 11.2012
Therapeutic Sales Representative – Cardiovascular & Pain
Pfizer (Thailand) Limited
08.2001 - 08.2002
Medical Detailer – Anti-Obesity (Xenical)
Roche (Thailand) Limited
03.2000 - 08.2001
Bachelor of Pharmacy - undefined
Prince of Songkhla University
Master of Business Administration -
Chulalongkorn Business School, Chulalongkorn University
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