Surasak Pataratanakobkul
Bang Bon
Summary
Dynamic Base Management and Sales Strategy Specialist with over 15 years of experience in telecommunications and retail sectors. Expertise in leveraging advanced data analysis to develop and implement innovative revenue enhancement strategies across diverse channels. Recognized for a strong track record of driving sustainable growth and maximizing organizational success. Committed to contributing strategic insights and leadership skills in a challenging new role that fosters continued achievement.
Overview
18
18
years of professional experience
Work History
Specialist, Base Management - Postpaid Convergence
True Corporation Public Company Limited
08.2013 - 07.2025
- Sales & Revenue Generation: Accountable for Revenue Enhancement (Rev. Postpaid) and managing key sales channels, including Telesales, Shop, Non Shop and Digital (True App), to meet and exceed sales targets.
- Customer Base Management: Developed and implemented strategies that successfully maintained the customer Churn Rate within defined company parameters.
- Data Analysis: Conducted deep-dive customer behavior analysis using Advanced Excel to design highly effective and targeted sales campaigns.
- 12 Years
Store Manager
Copperwired Co.,Ltd
10.2007 - 07.2013
- P&L Management: Managed the Profit & Loss (P&L) for the iStudio branch at Siam Paragon, consistently meeting assigned sales and profit targets.
- Team Leadership: Supervised, trained, and managed the sales team, including the administration of staff commission structures to maximize motivation and sales performance.
- Operations Control: Oversaw daily store operations, inventory control, and ensured high standards of customer service.
- 5 Years 10 Months
Education
Bachelor of Arts - Humanities
Ramkhamhaeng University
Skills
Technical & Analytical: Advanced Excel, Customer Data Analysis, Sales Strategy Planning, Base Management
Timeline
Specialist, Base Management - Postpaid Convergence
True Corporation Public Company Limited
08.2013 - 07.2025
Store Manager
Copperwired Co.,Ltd
10.2007 - 07.2013
Bachelor of Arts - Humanities
Ramkhamhaeng University