SURAPAT THANGSAKULTHONG
Product Owner
Summary
Product Manager with more than 10 years of experience in launching products and agile way of work in the telecommunications sector, domestic and international market (Lagos, NIGERIA, Shanghai, CHINA). Product Owner in agile way of work for 4 years and counting. Adopted and developed skills in project management, new service portfolio strategy and management, sales and marketing, and financial modelling.
Overview
21
21
years of professional experience
6
6
years of post-secondary education
Work History
POSTPAID PRODUCT DELIVERY (ASSISTANT VICE PRESIDENT)
dtac, Total Access Communication
Bangkok
01.2016 - Current
- Agile product owner (PO)
- Create, maintain and enhance product and service portfolio
- Work with end users (project relevant teams, eg, marketing, sales, legal & regulatory, customer services, dunning etc) to understand business challenges and converted to customer's journeys and stories
- Collaborate with IT and persuade business users to deliver best possible solution with MVP (minimum viable product) concept
- Manage and plan two-week sprints and push team to meet timeline
- If needed, extra sessions are requested
- Manage and track existing (both discovery and delivery phase) backlogs and prioritize future backlogs according to marketing direction
- Hold weekly meeting to review backlog with IT leader
- Improve customer’s journey and maintain corporate competitive advantages via new product development
- Manage an end-to-end product life cycle
- Prepare and transfer product knowledge to train-the-trainer
- Set up and maintain product and service catalogue
- KEY ACCOMPLISHMENT:
- New product concept (1st to introduce data service can be used home and abroad in one tariff)
- BANGKOK/THAILAND
- Explore and assess technical feasibility with related technology team
- Fine tune business requirements expectation and possible solution
- Setup and maintain business rules according to business requirements
- Prepare and communicate product knowledge transfer
- Manage and solve issues along the product development phase
- New prepaid SIM proposition, “SIM GO! Inter”
- BANGKOK/THAILAND
- Introduce new SIM GO! Inter (data roaming SIM for travelling abroad)
- Study business concept and technical feasibility
- Prepare system environment and product test to ensure smooth customer’s experience
- Complaint handling and coordinating with Network Operation Centre (NOC)
- Charging concept revamp
- BANGKOK/THAILAND
- Enhance charging concept with advance subscription feature
- Ensure that all advance subscription feature can be inquired, managed and cancelled through customer’s self-services channels, eg, application, e-service and USSD
- Align and balance business requirements and system capability to meet timeline and in some cases split project into sub-phases for feature priorities and commercial launch
- Welcome SMS overhaul
- BANGKOK/THAILAND
- Improve customer experience and upsell revenue through welcome SMS
- Cover business requirements and translating into technical requirements
- Create test cases and conduct UAT with IT team to ensure successful, smooth transition and clear communication through SMS
- Conduct product training with channels to ensure product knowledge and readiness before commercial launch
- International roaming customer’s experience enhancement, Package starts when landing in destination country
- When using mobile abroad, preferred network is automatically selected per customer’s tariff (helped by system)
- Complaint handling and coordinating with Network Operation Centre (NOC)
EXECUTIVE MARKETING MANAGER
True Corporation
Bangkok
01.2013 - 01.2015
- Manage product and service bundles, including mobile service, high-speed internet service and subscription TV
- Coordinate with business units to come up with standalone offering and product bundles
- Cross-/upsell products and services through conventional and special channels, eg, True shop, telesales, call centre, direct sale, etc
- Enhance channel capabilities in introducing, cross-selling, maintaining, up-selling and retiring products
- Collaborate with data analytics team to create specially designed campaign
- Deal with IT department to develop special tools increase campaign success rate
- Prepare campaign launch brief and training with working teams
- Analyse and monitor campaign responses
- KEY ACCOMPLISHMENT:
- Building, introducing and executing full phase cross-/upselling process and practice at never-existed-before key channel, ie, True shop, telesales
BUSINESS SUPPORT SYSTEM, SENIOR SOLUTION MANAGER
Huawei Technologies
Bangkok
01.2010 - 01.2012
- BSS product solution and consultant
- BSS includes Convergent Billing System (CBS), Online Charging System (OCS), Billing System, Debt Collection (DC), Account Receivable (AR), Revenue Assurance (RA), Service Delivery Platform (SDP) and Customer Relationship Management (CRM)
- Take care of tier-one mobile operators in Thailand, Advance Info Service (AIS) and Total Access Communication (dtac)
- Prepare technical and commercial bid proposal
- Set clarification meetings and working between clients and R&D team
- Conduct training, proof of concept workshop and demonstration session
- Build and maintain business client relationship
- Support account manager on demand, Advance Info Service (AIS) Billing Operation System (BOS)—billing system
- Telenor Asia Billing—billing system covers three Telenor subsidiary mobile operators, including dtac (Thailand), DiGi (Malaysia) and Telenor Pakistan (Pakistan); total subscribers of three mobile operators were around 100m
- Total Access Communication (dtac) Service Delivery Platform (SDP)—value-added services (VAS) platform
TELECOM CONSULTANT
National Telecommunication Commission
Bangkok
01.2008 - 01.2009
- Conduct mobile number utilisation research
- Collect mobile numbering scarcity and utilisation data from mobile operators
- Analyse and forecast the numbering usage and its usage pattern
- Recommend and proposing the key findings in managing mobile numbering and preventing the number scarcity
- KEY ACCOMPLISHMENT:
- Policy report for NTC to further regulate mobile numbering plan and utilisation
- Mobile number portability study
BUSINESS ANALYST
Detecon Asia, Pacific
Bangkok
01.2007 - 01.2008
- Provide consultancy regarding marketing strategy, pricing/tariff strategy and product and service portfolio
- Managing pricing/tariff strategy and launch
- Developing marketing strategy for customer acquisition
- Managing product and service portfolio and roadmap
- KEY ACHIEVEMENTS:
- Launch support of new mobile operator in Nigeria
- LAGOS/NIGERIA
- Develop product and service roadmap and timeline
- Carry out competitor’s analysis and product and services design
- Conduct and elaborate Business Requirement Documents on Postpaid hybrid, Super IVR (five-language IVR), network announcements and SMS, USSD, IVR interactions
- Crate User Acceptance Test Case (UATC) design, perform test cases, report and lead test teams
- Hold the workshops and clarification meeting among technical engineers, customer care and sales
- Manage vendors - clarification meetings with vendors on system capabilities
- Prepare and conduct the presentations for CXOs
- Elaborate and prepare product descriptions and manual
- VIP package (postpaid tariff) product development - developing and conducting product training session
PRODUCT MANAGER
dtac, Total Access Communication
Bangkok
01.2003 - 01.2007
- Develop marketing and product plan to acquire new subscribers
- Acquire new subscribers through partnership strategy (external parties) and marketing strategy team (internal parties, eg, sales)
- Manage an end-to-end product and service launch – idea formulation, financial feasibility, product training and results tracking
- Drive subscriber’s usage and revenue with usage stimulation strategy
- Manage customer life cycle through product innovation with customer relation management and retention team
- KEY ACHIEVEMENTS
- Development and launch of “zero” (no-frills concept) price plan
INTERNATIONAL SALES EXECUTIVE
Thai German Product PLC
Bangkok
01.1999 - 01.2002
- Prepare quotations and closing the deals with the customers
- Assure product quality to comply with special requirements
- Develop the sales and marketing plan for responsible areas, eg, the United States of America, Canada, Brazil, Chile and Argentina
- Manage and organise exhibitions, business trips and customer visits, eg, the Netherlands, Belgium, Singapore and Germany
INTERNATIONAL SALES EXECUTIVE
Style and Technology 2000 Co., Ltd
Bangkok
01.1998 - 01.1999
- Source the domestic and international manufacturers to match inquiries
- Prepare quotations and closing the deals with customers
- Special Training/ Seminar / Workshop
Education
BBS - International Management
Baltic Business School, University of Kalmar
08.2002 - 06.2003
Master of Science - undefined
Mini MBA - Marketing
University of Thai Chamber of Commerce (UTCC)
03.2002 - 06.2002
Master - Management
College of Management Mahidol University (CMMU)
11.2000 - 05.2002
Bachelor of Business Administration - undefined
Assumption University (AU)
06.1994 - 03.1998
Skills
Conceptual and customer’s journeyundefined
Accomplishments
Strategic product launch
Timeline
POSTPAID PRODUCT DELIVERY (ASSISTANT VICE PRESIDENT)
dtac, Total Access Communication
01.2016 - Current
EXECUTIVE MARKETING MANAGER
True Corporation
01.2013 - 01.2015
BUSINESS SUPPORT SYSTEM, SENIOR SOLUTION MANAGER
Huawei Technologies
01.2010 - 01.2012
TELECOM CONSULTANT
National Telecommunication Commission
01.2008 - 01.2009
BUSINESS ANALYST
Detecon Asia, Pacific
01.2007 - 01.2008
PRODUCT MANAGER
dtac, Total Access Communication
01.2003 - 01.2007
BBS - International Management
Baltic Business School, University of Kalmar
08.2002 - 06.2003
Mini MBA - Marketing
University of Thai Chamber of Commerce (UTCC)
03.2002 - 06.2002
Master - Management
College of Management Mahidol University (CMMU)
11.2000 - 05.2002
INTERNATIONAL SALES EXECUTIVE
Thai German Product PLC
01.1999 - 01.2002
INTERNATIONAL SALES EXECUTIVE
Style and Technology 2000 Co., Ltd
01.1998 - 01.1999
Bachelor of Business Administration - undefined
Assumption University (AU)
06.1994 - 03.1998
Master of Science - undefined
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