Supicha Srikluab

- Strategy: work with the CEO to create and align the marketing strategy with business growth objectives.
Brand; control the external presentation of the brand through management of internal and external events, and communications.

- Customer Engagement: drive the development of customer engagement through better customer insight, Loyalty CRM 4.0, and the creation of compelling messages on this.

- Agency management partners with established external marketing, digital, brand, and PR agencies to develop and implement strategies that enhance brand perception and awareness.

- Business development & Marketing: work alongside sales and product teams to develop effective product-specific marketing plans, including sector messaging, to deliver new business.
ROI; develop and implement ways to measure the effectiveness of the marketing strategy to establish ROI and influence the strategy going forward.

- Communications: create marketing processes to ensure relevant, effective, and consistent messaging across all areas of the business, internal and external.

- SEO & SEM plan and implement : Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns. Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

- Implemented data-driven decision-making processes to guide innovative marketing strategies.

- Lead development of marketing strategy by working closely with clients, managers, creatives, content providers, and distribution partners to create effective plans focused on growing the audience for our products and services

- Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations

- Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales

- Conduct meetings regularly with account managers to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure team is consistently performing above standard

- Attend conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis ( Power BI, ERP, Loyalty Program)

- Established strong relationships with key industry influencers, resulting in increased visibility and reputation.

- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.

- Creating and executing online, offline and strong performance marketing strategy & execution plan (SQL, Google studio, GA4 , Google tag manager , Google Planner and ETC.)

- Developing and managing digital prospecting and remarketing campaigns ( including CRM , CDP , Martech platform)

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC and ROAS

- Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels

- Identifying and testing new channels to continue to meet or exceed established critical metrics ( B2B 80% , B2C 20% to support sales 250 M.)

- Working closely with the management and agency to share funnel conversion improvement ideas, feedback & present results.

- Conduct market research and identify potential clients ( Marketing Agency , Customized application)

- Cultivate strong relationships with new clients while maintaining existing client relationships ( More than 100 accounts)

- Collate and maintain client information in the CRM database

- Work closely with staff across departments to implement growth strategies

- Develop and implement sales strategies, retention plans and analysing sales data to inform or update marketing strategies

- Assist with drafting business plans, sales pitches, presentations, reference material and other documents as required

- Ability to manage multiple projects and meet deadlines

- Identify new business opportunities and partners

- Demonstrate strong interpersonal skills with the ability to engage effectively with various levels of management, staff and clients.

- Team management ( 12 people)

- Manage variety of projects ( Fintech , E-Commerce , Marketing Agency , SEO,SEM , CRM , HRM)

- Sales Target ( 1st year of new start up company is 20 M.)- Conduct market research and identify potential clients ( Marketing Agency , Customized application)

- Analyze and understand detailed business requirements. ( Taking all sales operation)

- Provide mapping requirements and software solutions.

- Provide recommendations for software developments and implementations.

- Document business requirements, gatherings and issues and updated business process flows. ( B2B , B2C and partnership)

- Document results of software research tools and applications.

- Execute program modifications and changes.

- Interface with clients, software professionals and consultants to develop solutions applications. ( working with technical sales)

- Hit Sales Target 10 M. ( 1st year of start up to approach Thai market)

- Maintain a full understanding of our product offerings and the market.

- Plan & prioritize sales activities ( Hit more than 220 M. / Target 200 M.)

- Maintain and develop new customers through appropriate sales methods

- Deliver a high quality of service, increasing business growth, and customer satisfaction.

- Respond to and follow up sales enquiries using appropriate methods.

- Log information on calls and update all customer records on our CRM system.

- Coordinate with third parties such as marketing agency , Bangkok bank

- Taking care of the E-commerce platform ( Shopee , Airpay ) B2C , KOL

- Retail operation ( EDC )

- Any other duties as may be reasonably required.

- Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.