SUPANYA JANTASORN
Nakhonchaisri
Summary
To apply for a Marketing Communications Manager or Marketing Manager
Overview
20
20
years of professional experience
Work History
Marketing Communications Manager
SHERA Public Company Limited
10.2019 - Current
- Company Overview: Construction material
- Develop a strategic communications plan to increase brand awareness for the new campaign and the product to achieve the corporate sales targets, and follow up, analyze, and manage the budget
- Create and supervise the creation of media, both online and offline
- Building SHERA brand awareness and engagement in online media, such as media planning and content generation for posting on Facebook, Line, Website, and Youtube
- Coordinate with product marketing for product details and advertising materials for each promotion calendar, including in-store media, VDO, product sample activation, etc
- Manage the briefing process for graphic designers and outsourced agencies
- Manage media and marketing staff, as well as external media agencies
- Track and measure the success of social media initiatives by using reporting and analytics
- Construction material
Marketing Supervisor
Central Pattana Public Company Limited
03.2016 - 09.2019
- Company Overview: Departmentstore
- Plan and develop marketing activities and communication programs for shopping center
- Manage all marketing activities and communications including event management to increase sales revenue, brand awareness and customer experiences
- Implement and manage all brand and marketing communication activities and tools across online, offline, and on-ground platforms, including advertising, digital PR and campaigns, point-of-sale promotion, exhibitions, and fairs, to increase traffic
- Conceptualizing campaign plan and coordinate execute marketing campaign
- Sale Promotion and tenant support: Planning and organizing sector-specific promotions by category, supervising and coordinating promotions in the big campaign section with shop stores
- Analyze traffic reports for shopping centers and manage marketing budgets
- Support public works to promote the shopping center's image, such as the route to the center and various shopping center facilities
Senior Marketing & Brand Communication Executive-Pocket Book
Amarin Printing And Publishing Public Company Limited
07.2009 - 02.2016
- Company Overview: Publishing Business
- Developing market strategies and conducting market plan for expanding business opportunities
- Creating & Coordinate for Event Marketing such as Opening new product highlight, School On Tour and Book Fair etc
- PR Communication
- Plan and develop social media strategy and social content to align with brand and company’s goal for further
- Creating POP support for bookstore
- Marketing analyze report
- Publishing Business
Senior Marketing Officer (Above the line & Event)
Central Restaurant Group Co.,Ltd (Mister Donut)
01.2006 - 06.2009
- Company Overview: Quick Service Restaurant
- Planing & Managing Public Relations
- Producing PR Message to present brand value & image
- Prepare&Implement event marketing such as Opening new branch, PR branding and Event of mister donut
- Manage product and promotion launch, maintaining effective communication with internal and external contacts
- Marketing research analyze and include analyze report
- Coordinate for production VTR, Radio Spot, Newspaper and Magazine to PR & outsource agencies
- Managing brand website to create brand awareness to direct target consumers
- Coordinate with CRG Marketing Communication & Media organizer to present all marketing campaign to public
- Preparing marketing and promotional briefs, reports to other related department
- Quick Service Restaurant
Officer
Kimberly-Clark Thailand Co.,Ltd
01.2005 - 11.2005
- Company Overview: Consumer Product
- Coordinate with sales to purchase order
- Key data purchasing order
- Coordinate with Logistic to distribute products such as Hypermarket, Department Store and convenience Store
- Consumer Product
Education
Bachelor of Business Administration -
Bangkok University
Thailand01.2004
Skills
- High responsibility
- Fast learning
- Creativity
- Leadership
- Optimistic
- Proactive
- Positive attitudes
- Strong interpersonal skills
- Confident
- Friendly
- Tolerant
- Microsoft Office
- Internal communications
- Presentation skills
- Communication skills
- Marketing planning
- Social media campaigns
- Creating content
- Campaign development
Websites
Accomplishments
- Successfully increasing sales and for NPD product (Grey Series campaign and Strip 6x6 protex Campaign)
- Increase traffic, the number of customers entering the shopping center as target, growth from last year by 10%.
- Annual performance evaluation for the year 2017 and 2022 is at the excellent level.
Personal Information
- Age: 42
- Expected Salary: 82000
- Marital Status: single
Timeline
Marketing Communications Manager
SHERA Public Company Limited
10.2019 - Current
Marketing Supervisor
Central Pattana Public Company Limited
03.2016 - 09.2019
Senior Marketing & Brand Communication Executive-Pocket Book
Amarin Printing And Publishing Public Company Limited
07.2009 - 02.2016
Senior Marketing Officer (Above the line & Event)
Central Restaurant Group Co.,Ltd (Mister Donut)
01.2006 - 06.2009
Officer
Kimberly-Clark Thailand Co.,Ltd
01.2005 - 11.2005
Bachelor of Business Administration -
Bangkok University
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