Supansa Bourke

Led hotel’s overall commercial strategy, aligning sales, marketing, revenue, PR, partnerships, and operations to maximize performance.

• Delivered highest hotel revenue performance and RGI during 2023–2024.
• Secured “The White Lotus Season Three” production partnership, positioning the hotel as the only Bangkok property featured in the series and generating over USD 2M in PR value.
• Led the successful rollout of the hotel’s new global brand visual identity.
• Directed communications and positioning strategy for major openings, including Anne-Sophie Pic at Le Normandie, resulting in 2 Michelin stars within three months.
• Led strategic activations and partnerships for hotel’s 150th Anniversary campaign, collaborating globally with Sporty & Rich to generate significant media coverage.
• Drove cross-functional commercial alignment between Sales, Marketing, Revenue, PR, and Operations teams.

Introduced strategic credit card partnerships that generated over THB 10M in revenue and increased marketing reach.

• Developed domestic luxury market initiatives during COVID recovery generating over THB 20M through customer-facing activations at Siam Paragon.
• Oversaw luxury leisure, group, catering, reservations, and partnerships initiatives across rooms, F&B, and spa to enhance guest experience and revenue.
• Managed and restructured commercial team of 24 associates to improve operational effectiveness and alignment with strategic goals.
• Achieved Group RGI of 309 in 2022.
• Held dual responsibilities as acting commercial strategy leader during transition period in 2021.

• Rebuilt and restructured commercial team, introducing incentive-driven performance culture to enhance accountability and drive results.
• Elevated RevPAR market ranking from #3 to #2, contributing to overall revenue growth.
• Improved ADR by 34% year-over-year.
• Led annual Global Day of Discovery campaign, achieving highest social engagement since hotel opening, increasing brand visibility.

• Selected as one of only two Asia Pacific luxury sales leaders recognized in Marriott President’s Circle.
• Finalist, Hotelier Awards Asia 2017 – Sales & Marketing Category.
• Increased group pace by 18% and wholesale ADR by 20%.
• Coordinated wedding showcase achieving over 50% ROI through targeted marketing strategies.
• Spearheaded commercial integration during Marriott-Starwood transition to ensure seamless brand alignment.

Led corporate, wholesale, and group sales for 228-room luxury hotel, overseeing team rebuilding and market repositioning to enhance competitive positioning.

• Increased lead generation by 50% through strategic prospecting and partner campaigns.
• Achieved #1 RPI ranking for six out of nine months in 2017.
• Expanded wholesale market mix from 8% to 20%, driving improved ADR and revenue performance.
• Shifted account portfolio toward premium-rated business, increasing ADR by 6% and revenue by 10%.
• Expanded Japanese market contribution by securing JTB brochure placement.
• Secured exclusive partnership with Valerie Wilson Travel, enhancing suite access program and increasing market reach.

• Increase corporate production by 20% with Bain & company, Microsoft.
• Managed top 10 accounts across IT, food & beverage, consulting, and major industries to enhance client relationships.
• Assisted DOSM in developing strategic plans to drive sales growth.

• Managed key accounts across IT, Food & Beverage, Consulting, and Major Industries to drive revenue growth.
• Championed RFP process to streamline responses and enhance competitiveness.
• Supported DOSM and corporate sales team in achieving sales targets.

• Coordinated team efforts to support Director of Sales and Marketing goals.
• Managed Top 10 accounts across IT, Food & Beverage, Consulting, and Major Industries to drive revenue growth.
• Led sales strategies to enhance market presence in hospitality sector.
• Developed relationships with corporate clients to drive business growth.
• Trained and mentored junior sales team members on effective techniques.

• Assisted Director of Sales and corporate sales team with administrative tasks to streamline operations.
• Managed Top 10 accounts across IT, Food & Beverage, Consulting, and Major Industries to drive revenue growth.
• Developed and implemented sales strategies for luxury hospitality services.
• Trained and mentored sales team on effective client engagement techniques.
• Collaborated with marketing to create promotional materials and campaigns.

• Researched potential customers and sales leads to identify growth opportunities.
• Managed small and medium-sized accounts to enhance overall sales performance.
• Developed strong customer relationships to enhance guest satisfaction.
• Conducted market research to identify potential clients and opportunities.
• Collaborated with team members to create tailored sales presentations.

• Coordinated with Sales Manager to finalize and hand over client files.
• Issued letters of agreement to formalize contracts between clients and hotels.
• Coordinated sales activities for events and promotions at a luxury hotel.
• Managed client inquiries and provided information about services and facilities.
• Assisted in preparing sales reports and analyzing market trends.