Hi, I’m
Sunny!
Marketing Manager
The way to get started is to quit talking and begin doing.
Walt Disney
Summary
A B2B marketing expert, with a 5 years of experience in SEO and Content Marketing. Highly creative, with expertise in transforming marketing and advertising strategies into desired results. Proven track record of implementing comprehensive marketing plans to meet organizational objectives and drive inbound leads. Built deep understanding of target audience and competitors to develop effective marketing messaging. Expert in strategizing company growth and monitoring new business technologies and markets closely. Skilled leader and project manager.
Overview
5
years of professional experience
6
years of post-secondary education
Work History
I-Brokers
Marketing Manager
08.2023 - Current
Job overview
- Created a fully-flowing Marketing funnel that generates Leads.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals. Increased Organic Traffic by 300% in 3 months.
- Drove marketing initiatives to increase product visibility and market performance.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Managed social media accounts for company. Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Wrote engaging and successful marketing, advertising, and website copy.
- Developed and tracked performance indicators to measure results of marketing campaigns.
- Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
Happily.ai
Senior Product Marketing Manager
04.2022 - 02.2023
Job overview
- Collaborated with Sales department and CX Team to define product positioning and messaging and plan market launch and lead generation campaigns.
- Boosted brand awareness and increased inbound lead flow by 2x by creating a funnel.
- Responsible for Search Engine Optimization 'SEO' for website and blog. Grew traffic by 400% in 6 months.
- Crafted post sign-up email flows to new users and reduced churn rate by 20%
- Conducted Keyword Research to understand search and user intent. Planned a Content Strategy targeting relevant keywords to increase organic and targeted traffic. Targeted primary keyword entered Top 3 rankings after 3 months.
- Implemented CRO measures to test and increase conversion rates on landing pages. 30% increase in Lead flow on new landing pages.
- Drove Remarketing Campaigns across Marketing Funnel for Users that visited High-Intent Pages.
Erupt SEO Agency
SEO Analyst
01.2021 - 01.2022
Job overview
- Provided SEO Services to eCommerce clients to increase their website and business traffic, visibility and keyword rankings
- Developed a SEM strategy via PPC for a multinational eCommerce company and doubled their conversions in the first month without increasing their budget
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement
- Crafted Content Strategy around Primary Keywords and planned an organic roadmap to increase organic traffic and leads
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords
Stotz Investment Research
Digital Marketing Intern
Job overview
- Worked closely with Dr
- Stotz to recognize appropriate marketing strategies for his coaching website
- Collaborated with team members to help expand marketing channels
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns
- Assisted marketing coordinators and graphic designers with website copywriting and proofing
- Created engaging content for Pinterest, Facebook and Instagram
- Assisted with capturing and analyzing social media metrics.
Education
York UniversityToronto
Digital and Content Marketing from Marketing
07.2022 - 07.2023
York St. John UniversityUnited Kingdom
BBA from International Business And Marketing
09.2017 - 06.2020
St. Andrews International SchoolBangkok
High School Diploma
08.2015 - 06.2017
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Skills
Performance Marketing
undefinedTimeline
Marketing Manager
I-Brokers
08.2023 - Current
York University
Digital and Content Marketing from Marketing
07.2022 - 07.2023
Senior Product Marketing Manager
Happily.ai
04.2022 - 02.2023
SEO Analyst
Erupt SEO Agency
01.2021 - 01.2022
York St. John University
BBA from International Business And Marketing
09.2017 - 06.2020
St. Andrews International School
High School Diploma
08.2015 - 06.2017
Digital Marketing Intern
Stotz Investment Research
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