Sukanya Kongnonkok
Retail, Brand Management
Prawet
Summary
- Driven Fashion Retail business with more than 14+ years of experience leading talented teams and coaching staff to excel at multitasking and take ownership of their roles.
- Driving revenue and profit growth,including successful turnarounds for brands such as John Henry and Royal Ivy Regatta to turn around from negative to positive EBIT and increase customer loyalty.
- Strong leader and problem-solver committed to streamlining operations, reducing costs, and promoting organizational efficiency.
Overview
15
15
years of professional experience
4
4
years of post-secondary education
Work History
Senior Brand Manager (John Henry and S'fare Brand)
Central Marketing Group
11.2018 - Current
- Developing brand strategies, promoting brand growth, and expansion.
- Managing and controlling P&L brand to achieve.
- Developing online omnichannel sales growth.
- Develop pricing strategies that maximize revenue while maintaining competitive positioning in the market.
- Develop a plan to purchase/OTB that aligns with customer needs and manages the merchandise plan.
- Monitoring stock performance, inventory management, and MSSI report.
- Improve Sales Productivity (Conversion rate, Traffic, ATV, UPT, Margin, Sale performance report, Sell thru).
- Up-to-date trend fashion with commercial and select items from the designing team and place order based on sale performance and trends forecast.
- Develop a plan for excellent operations to maximize sales.
- Increased market share through the execution of targeted product launches and promotional campaigns.
- Improved customer engagement with the creation of compelling content and social media strategies.
- Implemented data-driven decision making by analyzing various metrics, such as sales data, advertising performance reports, and customer feedback surveys.
- Negotiated strategic partnerships with external vendors to enhance product offerings and increase distribution channels.
- Develop team engagement and People
Sale Manager (Royal Ivy Regatta)
Jaspal group
01.2014 - 11.2018
- Doing strategy plan and controlling P&L brand
- Preparing analysis report with MD (conversion rate Traffic, ATV,UPT, Margin, Sale performance report, Sell thru
- Analysis report)
- Monitoring stock performance and stock movement to be used as an input into merchandise and promotion plans
- Managing Merchandising plan (product launch, production processing) and controlling the effective process
- Analyze market competition and develop marketing mix plan to keep the brand competitive in the market
Analysis Buyer (Charles & Keith)
Minor Group
01.2014 - 09.2015
Product Manager
Dapper General Apparel Co., Ltd.
12.2012 - 12.2013
Fashion Buyer (Lee)
Central Trading Group
08.2011 - 11.2012
Fashion Buyer (LTD)
L.M.E Co., Ltd.
03.2010 - 07.2011
Education
Bachelor of Textile Science And Technology - Textile - Design
THAMMASAT UNIVERSITY
01.2006 - 01.2010
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Donmuangchaturachinda School
Skills
Brand strategy
Timeline
Senior Brand Manager (John Henry and S'fare Brand)
Central Marketing Group
11.2018 - Current
Sale Manager (Royal Ivy Regatta)
Jaspal group
01.2014 - 11.2018
Analysis Buyer (Charles & Keith)
Minor Group
01.2014 - 09.2015
Product Manager
Dapper General Apparel Co., Ltd.
12.2012 - 12.2013
Fashion Buyer (Lee)
Central Trading Group
08.2011 - 11.2012
Fashion Buyer (LTD)
L.M.E Co., Ltd.
03.2010 - 07.2011
Bachelor of Textile Science And Technology - Textile - Design
THAMMASAT UNIVERSITY
01.2006 - 01.2010
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Donmuangchaturachinda School
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