SUGENG RIYADI
Depok
Summary
B2B Copywriter with 25+ years of experience in mining procurement and 6+ years of advanced copywriting training. Expert in transforming technical and industrial concepts into persuasive marketing content. Skilled in vendor communication, negotiation, and technical documentation, now leveraging this expertise to craft high‑impact sales copy, email campaigns, and B2B marketing materials. Specialized in industrial, manufacturing, and technical markets.
Overview
35
35
years of professional experience
1
1
Certification
Work History
Marketing Copywriter
GrowthAndGreens
10.2025 - Current
- Created persuasive B2B email campaigns targeting industrial and technical audiences.
- Drafted sales letters, promotional materials, and web copy as part of AWAI coursework and practice projects.
- Built a portfolio of copy samples (link to portfolio if available).
- Assisted small businesses with website copy and marketing content.
Purchasing Specialist
PT Primac Perkasa Indonesia
12.1990 - 10.2025
- Negotiated contracts and managed vendor relationships, ensuring cost efficiency and compliance.
- Drafted procurement reports, proposals, and documentation for management and stakeholders.
- Coordinated purchasing operations across multiple projects, ensuring timely delivery and quality standards.
- Developed clear communication materials, building a foundation for persuasive writing skills.
Education
No Degree - English Literature
Open University
Jakarta,Indonesia05-1996
Skills
- SEO Copywriting
- Creative Storytelling
- Email Marketing Campaigns
- Social Media Strategy
- Content Marketing
- Brand Voice Development
- Audience Analysis
- Web Content Optimization
Certification
American Writers & Artists Inc. (AWAI)
- Accelerated Program for Seven‑Figure Copywriting
- Master Program on Copywriting
- B2B Copywriting
- How to Write High‑Impact Emails
- Blog Writing
- Digital Cpywriting
- Additional AWAI course packages (2019–2025)
Languages
Indonesian
Native or Bilingual
English
Native or Bilingual
French
Limited Working
Timeline
Marketing Copywriter
GrowthAndGreens
10.2025 - Current
Purchasing Specialist
PT Primac Perkasa Indonesia
12.1990 - 10.2025
No Degree - English Literature
Open University