Souvik Ganguly
Digital Marketing •SEO•SEM• Wordpress
Bangkok,Nonthaburi
Summary
WordPress developer with 14 years of functional experience designing and managing responsive websites using WordPress content management system (CMS). Skilled in front-end and back-end development customizing themes and implementing plugins creating attractive and user-friendly websites.
Successful digital marketing specialist skilled at planning, executing and optimizing online search engine marketing (SEM) strategies. Promotes products and services through multiple digital strategies with excellent planning skills and proactive campaign tracking. Proven skills in increasing customer engagement and business visibility in online searches through successful search engine optimization (SEO) approaches. Passionate about connecting with target audiences and driving consistent growth.
Overview
15
15
years of professional experience
4
4
Languages
Work History
Webmaster Manager
Destination Group
Bangkok
03.2022 - 11.2022
- Develop Destination Group's corporate website
- Develop 20+ brand websites for Hotels, F&B and Hostels
- Maintain & update websites under Accor Group
- Optimize code, images, scripts, and content during development stage
- Configure Cloudflare on websites
- Setup caching to obtain a high PageSpeed score and improved page load time
- Conduct tests to ensure responsiveness & functionality across devices
- Apply SEO best practices for search engines to index and rank all pages
- Implement Google Analytics & Google Tag Manager (GTM)
- Setup Google Ads, create and manage campaigns, ad-groups and extensions
- Fine-tune Ad campaigns to target market, industry, & demographics
- Filter negative keywords and tweak audience segments to optimize and target potential leads, improve Ad score & lower Ad spend
- Generate back-links from related industry & niche websites
- Collaborate with team and management to ensure websites developed are in line with organization's brand DNA and adheres to the standard & guidelines
- Execute monthly backups & routine backups prior to implementing updates
- Manage domain registrars and administrate web servers
- Responding to and debugging website issues
- Work with various web applications and programs such as WordPress,
- Elementor page builder, HTML, CSS, WHM, Cpanel & Photoshop
- Document tasks in JIRA & SLACK to create issues and assign to the team.
Web Developer & Digital Marketing Manager
Hua Hin Property Listing
Hua Hin
10.2014 - 11.2021
- Administrate & maintain online property portal
- Layout customization for desktop & smartphones
- Re-design page layouts in Visual Composer & HTML
- Implement White-hat strategies to improve organic rankings in Google
- Execute digital marketing campaigns on Google & Facebook
- Integrate newsletter with Amazon (SES) Simple Email Service
- Monitor Google Analytics
- Test site-wide performance, debug errors, backup & recovery
- Optimize code & install updates
- MySQL database administration & maintenance.
Web Developer & Online Marketing Specialist
Aqua Web Solutions
Hua Hin
06.2010 - 07.2014
- Organic search engine optimization (On-site & Off-site)
- Responsive Web development with emphasis on Domain-driven design
- WordPress theme layout & customization
- Customize HTML & CSS in compliance with W3C standards
- Keyword tracking & competitor analysis
- Setup & administer paid campaigns using Google AdWords
- Web server monitoring, MySQL administration, optimization & migration.
Webmaster
Siam Property
Hua Hin
03.2008 - 02.2010
- Administrate property portal & perform core updates
- Re-design page layouts in HTML
- Test functionality, document errors & research
- MySQL maintenance,optimization,migration.
Education
BBA - Management Information Systems
Stamford International University
Hua Hin, Thailand 06.2006 - 11.2008
Skills
WordPress
Elementor Page Builder
Digital Advertising : Google Ads Campaign, Pay Par Click (PPC)
Social Media Marketing (SMM) : Facebook Ad Campaign
Search Engine Marketing (SEM)
Search Engine Optimization (SEO) : Ahrefs, Semrush, Link Building
Google Tag Manager (GTM), Google Search Console (GSC), Google Analytics
Email Marketing, Amazon SES
HTML, Cascading Style Sheets (CSS)
Content Management System (CMS)
Adobe Photoshop
MySQL Database
Customer Relationship Management (CRM)
Cpanel, WebHost Manager (WHM)
Filezilla, CuteFTP
Atlassian JIRA, Slack
MS Office, Word, Excel, Powerpoint, Outlook
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Webmaster Manager
Destination Group
03.2022 - 11.2022
Web Developer & Digital Marketing Manager
Hua Hin Property Listing
10.2014 - 11.2021
Web Developer & Online Marketing Specialist
Aqua Web Solutions
06.2010 - 07.2014
Webmaster
Siam Property
03.2008 - 02.2010
BBA - Management Information Systems
Stamford International University
06.2006 - 11.2008