SOPANA VIVATVANIT
Bangkok,10
Summary
Senior market research leader with 20+ years of experience across BASES and Ipsos, specializing in innovation, brand, and product research for leading FMCG and consumer brands. Proven track record of managing senior client relationships, leading multi-million-baht portfolios, driving revenue growth, and mentoring high-performing research teams. Strong expertise in translating complex data into strategic business recommendations that influence marketing, innovation, and portfolio decisions.
Overview
21
21
years of professional experience
Work History
Associate Director
Ipsos
08.2018 - Current
- Lead strategic research partnerships and commercial growth for key multinational clients including Nestlé, Colgate, Pepsi, Philip Morris International, JT International Thailand, and Kao
- Own and manage a 70 million THB annual portfolio, ensuring financial target delivery and business growth
- Serve as senior strategic advisor to client stakeholders beyond research teams, influencing marketing and innovation decisions
- Lead end-to-end research design across the product lifecycle, recommending optimal methodologies to solve complex business challenges
- Develop knowledge streams and long-term research roadmaps for key clients
- Oversee quality of research design, analysis, and storytelling to ensure high-impact deliverables
- Mentor and manage research team members, including career path planning and capability development
- Contribute to proposal development and client pitches to expand business opportunities
Associate Director
Nielsen BASES
07.2022 - 06.2023
- Led innovation and renovation research programs for leading FMCG clients, combining advanced analytics with consultative insight delivery to drive successful product launches and portfolio growth.
- Managed senior client relationships through consultative discussions, translating complex data into actionable innovation strategies
- Led end-to-end innovation research including concept, product, pricing, and portfolio optimization studies
- Delivered compelling storytelling and insight presentations to senior stakeholders to support critical business decisions
- Acted as a trusted advisor to clients on innovation best practices and research methodologies
- Managed multiple large-scale projects with strong focus on quality, timelines, and analytical rigor
- Coached and guided junior team members while ensuring effective project execution
- Contributed to business growth through proposal development and identifying new research opportunities within existing clients
Senior Research Manager / Research Manager
Ipsos
02.2011 - 07.2018
- Managed key client accounts and developed long-term business relationships
- Translated complex client business issues into actionable research frameworks
- Led research design, questionnaire development, and analytical approach for large-scale quantitative studies
- Presented findings and strategic implications directly to senior client stakeholders
- Mentored junior researchers and ensured high standards of research delivery
Senior Research Analyst / Research Analyst
BASES (Nielsen)
02.2005 - 01.2011
- Built strong foundations in innovation and demand forecasting research for FMCG clients.
- Worked on innovation research including volumetric forecasting and Factors for Success frameworks
- Partnered with clients to understand business issues and supported proposal development
- Designed questionnaires and analytical plans aligned with client objectives
- Translated data into clear insights and business recommendations for client presentations
- Developed deep understanding of how research links to sales performance and market success
Education
Master of International Business -
University of Sydney
Sydney, AustraliaBachelor of Business Administration - Finance
Thammasat University
ThailandSkills
- Senior client leadership & consultative partnership
- Revenue ownership & proposal development
- Innovation, brand, and product lifecycle research
- Quantitative research design & methodology expertise
- Strategic storytelling & insight translation
- Team leadership, coaching & career development
- Cross-functional stakeholder management
Timeline
Associate Director
Nielsen BASES
07.2022 - 06.2023
Associate Director
Ipsos
08.2018 - Current
Senior Research Manager / Research Manager
Ipsos
02.2011 - 07.2018
Senior Research Analyst / Research Analyst
BASES (Nielsen)
02.2005 - 01.2011
Bachelor of Business Administration - Finance
Thammasat University
Master of International Business -
University of Sydney