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Sopa Luengtirachumnan
Bangkok,10
Summary
Dynamic operations manager with a proven track record of optimizing operations and driving revenue growth through strategic partnership development. Successfully negotiated cost-effective contracts, achieving positive ROI while enhancing employee performance and aligning workforce scheduling with market demands. Demonstrated expertise in visual merchandising and budget management, leading teams to consistently exceed sales targets. Passionate about delivering exceptional customer experiences and maximizing operational excellence.
Overview
11
11
years of professional experience
Work History
Operations Manager
Shiseido (Thailand) Co.,Ltd
Bangkok, Thailand
09.2022 - Current
- Drive business growth and optimize operational performance by collaborating weekly with area supervisors to implement goal-oriented systems, analyzing market trends to identify continuous improvement opportunities and proactively mitigating potential obstacles through strategic planning and promotional events.
- Optimize operational efficiency and store performance by leveraging current business trends to monitor planned headcounts strategically partnering with store management to establish high-impact sales and productivity goals for Beauty Assistants and Beauty Consultants (BA/BC) total 134 people.
- Cultivate excellence for a premium brand by establishing BA/BC as role models for skincare consultant standards systematically training leadership teams to devise tailored action plans based on individual staff strengths and developmental opportunities.
- Enhance seasonal sell-through for target doors by aligning stock replenishment strategies with company systems motivating staff to utilize multi-location inventory reports for clients.
- Implement a robust communication loop by facilitating weekly meetings with area supervisors and hosting regular touchbacks with the marketing and commercial teams to analyze customer demand logs thereby effectively identifying market needs and forecasting product requirements for upcoming weeks.
- Oversee store operations and inventory control by governing monthly store cycle counts, audit compliance, weekly stock adjustments and cross-functional maintenance tracking.
- Maximize commercial performance and brand integrity by orchestrating strategic Visual Merchandising with brand standards driving operational excellence through comprehensive product knowledge and selling technique training programs across all locations.
- Drive sales optimization and staff productivity by establishing strategic targets, overseeing fiscal budgetary allocations and cost per headcount leverage insights from peak business periods to orchestrate strategic labor scheduling ensuring maximum workforce performance and top-line revenue generation.
- Develop a high-performing culture by implementing quarterly evaluation programs and systematically grooming high-potential talent in sales excellence and product expertise. Synthesize and report critical talent KPIs to senior executives to ensure strategic alignment and optimal organizational oversight.
Retail Partnership Manager
Boots Retail (Thailand) Limited
Bangkok, Thailand
09.2021 - 09.2022
- Managed key retail accounts as primary commercial contact nurturing long-term partnerships with retailers and buyers through consistent solution-oriented communication.
- Led trade marketing and sales-driving initiatives, developing and executing in-store visibility plans, promotional activities and tactical activations aligned with brand guidelines.
- Supported revenue growth and achievement of quarterly sales objectives by coordinating commercial strategies across assigned retailers and channels.
- Oversaw annual TTA contract negotiations optimizing return on investment and protecting profitability ensuring compliance with corporate budget frameworks.
- Controlled commercial and trade marketing spend within approved budgets, aligning investments with business priorities and market opportunities.
- Collaborated closely with Marketing, Area Management, Beauty Assistand and support functions to ensure product availability, impactful in-store execution and a consistent customer experience.
- Prepared and delivered performance and financial reports, analyzing account metrics, promotional results, sales forecasts, stock repleniment and budget utilization to support data-driven decisions.
Key Account Manager
Fuburg Industrial (Thailand) Co., Ltd.
Bangkok, Thailand
10.2018 - 09.2021
- Maximized account retention and portfolio stability by developing robust, long-term partnerships with high-value clients and retailer buyers.
- Drove strategic account monetization and revenue growth through proactive retailer engagement and targeted upselling strategies.
- Enhanced market presence within assigned territories by establishing strategic relationships with key retailer professionals.
- Collaborated cross-functionally with sales teams to align commercial strategies and consistently surpass organizational sales targets.
- Built sales-driven and product stock forecasting to guide short- and long-term planning in compliance with corporate strategic goals.
Retail Manager
Italasia Trading (Thailand) Co.,Ltd
Bangkok, Thailand
10.2015 - 09.2018
- Negotiate and secure cost-effective pricing structures with retail partners to safeguard profit margins and maximize Return on Investment (ROI).
- Govern daily workforce performance, providing strategic guidance and mitigating operational friction to consistently surpass productivity benchmarks.
- Optimize labor scheduling and roster management to precisely align workforce capacity with predictive market demands and traffic patterns.
- Synergize with cross-functional divisions (Marketing,Supply chain and Senior Executive Teams) to conceptualize and execute initiatives that achieve corporate objectives.
- Execute data-driven inventory management strategies to maintain optimal stock levels, mitigate over-forecasting risks and guarantee seamless product availability.
Education
Bachelor of Arts (BA) - Liberal Arts
Siam University
Bangkok, Thailand10-2005
Skills
- Team leadership
- Operations management
- Staff management
- Inventory management
- Customer relationship management
- Visual merchandising
- Team training and development
- Budget planning
LANGUAGES
English
Timeline
Operations Manager
Shiseido (Thailand) Co.,Ltd
09.2022 - Current
Retail Partnership Manager
Boots Retail (Thailand) Limited
09.2021 - 09.2022
Key Account Manager
Fuburg Industrial (Thailand) Co., Ltd.
10.2018 - 09.2021
Retail Manager
Italasia Trading (Thailand) Co.,Ltd
10.2015 - 09.2018
Bachelor of Arts (BA) - Liberal Arts
Siam University