Microsoft Office
Songklod Trakulwit
Bangkok
Summary
Experienced account management professional with strong track record in client relations, strategic planning, and revenue growth. Known for fostering team collaboration and achieving results, adaptable to changing business needs. Skilled in relationship building, negotiation, and project management. Recognized for reliability, effective communication, and problem-solving abilities.
Goal-oriented driven, piece-by-piece analyst with informative arrangement thinking process
Overview
20
20
years of professional experience
2
2
Languages
Work History
Key Account Manager
Ash Asia International Limited
01.2024 - Current
- B2B Assistant Sales Manager and Key Account Manager
- Subordinate: 15
- Job Type: Full Time
- Distributor of Marshall Speakers
- Job roles: B2B project sales and Key Account Manager PowerBuy, PowerMall, Advice and TGFone
- Achievement: B2B – Approached Marshall’s speaker to hi-end potential hotels, Large volume sales project winning
- Job roles: Key Account Manager PowerBuy, PowerMall, Advice and TGFone
- Moderntrade – Increased inventory turnover, Improved sales performance, Healthy financial situation
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Analyzed market trends, identifying opportunities for expanding product offerings within key accounts.
- Strengthened client relationships through regular communication and effective problemsolving.
- Proactively identified potential issues within key accounts, taking corrective action to prevent loss of business or dissatisfaction.
- Implemented strategic sales plans to achieve consistent revenue growth across key accounts.
Moderntrade Sales Manager
THRobotics Limited
12.2022 - 01.2024
- Subordinate: 40
- Job Type: Full Time
- Job roles: Moderntrade Sales Manager for all Offline channels
- Distributor of iRobot and IQ Air
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Assisted in recruiting top talent for the sales team, contributing to a high-performing work environment.
- Attended industry events and conventions to expain sales opportunities.
- Secured lucrative contracts with major accounts, leveraging strong negotiation skills and deep industry knowledge.
Moderntrade Account Manager
TPV Technology (Thailand) Limited
12.2021 - 11.2022
- Number of Employees: 1000 employees
- Subordinate: 3
- Job Type: Full Time
- Job roles: Moderntrade account manager for PowerBuy and HomePro
- Achievement: Created direct sales to channel without distributor
- Electric consumer products, PHILIPS TV, and Audio
- Start Position: Moderntrade Specialist
- Latest Position: Moderntrade Account Manager
- Created and managed project plans, timelines and budgets.
- Conducted comprehensive competitor analysis to inform strategic decisions.
- Helped meet changing demands by recommending improvements to business systems or procedures.
Senior Key Account Manager
TCL Electronics (Thailand) Limited
02.2019 - 11.2021
- Number of Employees: 300-500 employees
- Subordinate: 100
- Job Type: Full Time
- Job roles: Moderntrade account manager for PowerBuy, Makro and Tesco Lotus.
- Managed sale-in process and push sale-out through subordinates.
- Achievement: Achieved target, reduced manage cost both overhead cost and agreement cost.
- Expanded product categories to all Moderntrade
- Electric consumer products, LCD-TV and Air conditioner under TCL brand from Republic of China
- Start Position: Key Account Manager
- Latest Position: Senior Key Account Manager
- Played an instrumental role in winning new business through targeted prospecting and relationship building activities.
- Conducted regular account reviews to identify areas for improvement or potential risks, taking corrective action as needed.
- Increased client retention by developing and implementing customized account management strategies.
- Streamlined internal workflows by collaborating closely with support teams such as marketing, sales operations and finance departments.
- Played a key role in company growth by identifying and pursuing opportunities for expansion into new markets and industries.
- Negotiated prices, terms of sales and service agreements.
Modern Trade and project sale
PROVISION THAI
03.2017 - 01.2019
- Number of Employees: 50 employees
- Subordinate: 20
- Responsibilities: Sales, promotion budget in Homepro and Index Product consultant for LED TV and conduct project sales
- Achievement: Increased efficiency for sale staffs with more sale volume and lower budget. achieved large scale project.
- LED TV under brand PROVISION, Coffee maker under brand DUCHESS
- Latest Position: Modern Trade and project sale
Account Executive
Sharp Thai Company Limited
10.2009 - 12.2013
- Number of Employees: 300-500 employees
- Subordinate: 8
- Responsibilities: Focus on Air conditioner products 2years, focus on gain more market share on direct cool refrigerators 2 years, increase sale volume by period, increase number of customers, create sale-in and sale-out promotion
- Achievement: 100% monthly Sale target achievement, gain more market-share from other brands
- Sharp Corporation's distributor of home appliance, audio visual and office automation
- Latest Position: Account Executive
Corporate Sales
M Link Asia Corporation, PCL
08.2007 - 09.2009
- Number of Employees: 300-500 employees
- Subordinate: 2
- Responsibilities: Key Corporate Accounts IEC, Blisstel, TWZ, Samart, JayMart. maintain sales volume and accounting, create sale-in and sale-out promotion
- Achievement: 100% monthly Sale target achievement
- Nokia's authorize distributor
- Latest Position: Corporate Sales
Sales Executive
LG Electronics Thailand
08.2006 - 07.2007
- Number of Employees: 500-1000 employees
- Subordinate: 15
- Job Type: Sales
- Responsibilities: Key account for The Mall in Audio visual products. Sale-in and Sale-out balance. Sale support budget. PC's sale. Special Event.
- Achievement: Expanded sale volume over previous record. Win top-sale with 170% sales target. Achieved sale record in The Mall Electronica.
- Latest Position: Sales Executive
Sales Executive
Thai Metal Trade Public Company Limited
07.2005 - 06.2006
- Number of Employees: 150-300 employees
- Subordinate: 2
- Responsibilities: Handle direct user and projects sale.
- Achievement: Win Bangkok metro garbage(green)truck project bidding. Win ethanol plant project supplier. Supply to construction company. Supply to major steel supplier for motorcycle sprocket makers.
- Latest Position: Sales Executive
Education
Bachelor's Degree - Business Administration, Major General Management
Assumption University
Thailand01.2005
Skills
Strategic account management
Software
Adobe Photoshop
SAP
Interests
Music instruments : Drum and Bass
Mechanical repair
Drum
Stage performance skill
Timeline
Key Account Manager
Ash Asia International Limited
01.2024 - Current
Moderntrade Sales Manager
THRobotics Limited
12.2022 - 01.2024
Moderntrade Account Manager
TPV Technology (Thailand) Limited
12.2021 - 11.2022
Senior Key Account Manager
TCL Electronics (Thailand) Limited
02.2019 - 11.2021
Modern Trade and project sale
PROVISION THAI
03.2017 - 01.2019
Account Executive
Sharp Thai Company Limited
10.2009 - 12.2013
Corporate Sales
M Link Asia Corporation, PCL
08.2007 - 09.2009
Sales Executive
LG Electronics Thailand
08.2006 - 07.2007
Sales Executive
Thai Metal Trade Public Company Limited
07.2005 - 06.2006
Bachelor's Degree - Business Administration, Major General Management
Assumption University