SOE DARLI
Bangkok,10
Summary
Results-oriented marketing and communication professional with a strong background in smartphones, other devices, mobile applications, sports, and non-profit industries. Highly skilled in developing effective marketing communication campaigns, utilizing negotiation and strategic planning to drive success. Experienced in market research, account management, and building strong relationships with clients. Committed to delivering exceptional performance, maintaining excellent customer relations, and consistently prospecting for new opportunities. Ambitious and dedicated leader with a proven track record of training and mentoring new team members.
Overview
8
8
years of professional experience
Work History
INTERNATIONAL HEALTH INSURANCE CONSULTANT - POLICY MANAGEMENT
Allianz Partners
01.2024 - 07.2024
- Refund Processing: Handle and verify refund requests, calculate amounts, and ensure proper documentation
- Policy Compliance: Adhere to policies and regulations, stay updated on changes, and communicate them
- Customer Service: Provide professional service, respond to inquiries, and address concerns
- Database Management: Maintain accurate records of refund transactions and related documentation
PUBLIC RELATIONS MANAGER
foodpanda
03.2022 - 05.2022
- Strategy & Execution: Develop, plan, and execute impactful public relation campaigns and stories
- Campaign Creation: Develop engaging communications campaigns to drive media and consumer conversations
- Agency Management: Brief, manage and set KPIs for the assigned public relations agency as well as oversee the execution
- Story Discovery: Work across functions to uncover and highlight compelling business stories
- Thought Leadership: Form thought leadership and corporate announcements, including consumer-lifestyle stories, to enhance the foodpanda brand's visibility
- Press Office Management: Oversee the Myanmar press office and manage editorial requests
- Spokesperson Coordination: Find, secure, and prepare spokespersons for trade conference speaking opportunities
- Industry Monitoring: Track industry and regional news for strategic opportunities
IMC ACCOUNT MANAGER
Vero Public Relations and Communications
12.2019 - 01.2022
- Account Management: Pitch and manage campaigns in PR, social, digital, and influencer engagement, manage other agencies, third-parties and suppliers tied to the accounts
- Strategic Planning: Develop strategies and campaigns that align with the clients' goals and objectives
- Client Relations: Act as a direct contact for the clients and maintain the relationships
- Agency Outreach: Involved in the agency's own communication efforts to expand the brand's online reach to potential clients and employees
- Team Management: Oversee a team to ensure client KPIs are met, and assist other departments as needed
- Business Impact: Focus on generating positive business results for the agency
- Key Accounts: OPPO, TikTok, Dell, Nok Air, One Championship, HSI (Humane Society International), Joox
SENIOR ACCOUNT EXECUTIVE (Vero)
Vero Public Relations and Communications
12.2018 - 11.2019
- Client Relations: Work closely with the team leader to maintain and strengthen client relationships, ensuring effective communication and collaboration
- Strategic Planning: Assist in developing campaigns that align with clients' goal, lead execution of new campaigns across PR and digital platforms, ensuring they meet strategic goals and client expectations
- Account Management: Manage client relations for specific accounts tied to the team, providing ongoing support and ensuring successful campaign delivery in both Public Relations and digital fields
- Key Accounts: Save the Children, Ooredoo, Nok Air, One Championship, PubG, Joox
PR & IMC COORDINATOR (Vero)
Vero Public Relations and Communications
12.2017 - 11.2018
- Media Monitoring: Track and analyze media coverage for PR accounts
- Reporting: Compile media reports with insights
- Content Creation: Develop and pitch content aligned with clients' strategic goals
- Press Events: Participate in media interactions and manage event logistics
- Event Support: Assist in organizing and managing successful events
- Key Accounts: Ooredoo, One Championship, Viber, Uber
PUBLIC RELATIONS EXECUTIVE
Jovago (Rocket Internet)
08.2017 - 10.2017
- Media Monitoring: Track and analyze media coverage for the brand and the industry
- Reporting: Compile media reports with insights
- Content Creation: Develop and pitch content aligned with the brand's message
- Press Event Support: Assist in organizing and managing successful media events
MEDIA ASSOCIATE
Myanmar Insider Journal
07.2016 - 06.2017
- Content Creation: Develop articles and conduct interviews for the journal
- Editing Support: Assist the editor with publishing
Education
Master of Arts - Strategic Communication Management
CHULALONGKORN UNIVERSITY
Bangkok, Thailand01-2024
Bachelor of Arts - English for Professional Purposes
National Management Degree College (Yangon University Campus)
Yangon, Myanmar09-2016
Skills
- Strategic Planning in Marketing Communications
- Account Management
- Public Relations Management
- Relationship Management (Client, Agency, Vendor, KOL & Influencer, Media)
- Market Research and Analysis
- Negotiation
Languages
Burmese
Native language
English
Proficient
C2
Korean
Intermediate
B1
Timeline
INTERNATIONAL HEALTH INSURANCE CONSULTANT - POLICY MANAGEMENT
Allianz Partners
01.2024 - 07.2024
PUBLIC RELATIONS MANAGER
foodpanda
03.2022 - 05.2022
IMC ACCOUNT MANAGER
Vero Public Relations and Communications
12.2019 - 01.2022
SENIOR ACCOUNT EXECUTIVE (Vero)
Vero Public Relations and Communications
12.2018 - 11.2019
PR & IMC COORDINATOR (Vero)
Vero Public Relations and Communications
12.2017 - 11.2018
PUBLIC RELATIONS EXECUTIVE
Jovago (Rocket Internet)
08.2017 - 10.2017
MEDIA ASSOCIATE
Myanmar Insider Journal
07.2016 - 06.2017
Master of Arts - Strategic Communication Management
CHULALONGKORN UNIVERSITY
Bachelor of Arts - English for Professional Purposes
National Management Degree College (Yangon University Campus)
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