Summary
Overview
Work History
Education
Skills
Self development, jewellery making
Additional Information
Timeline
Generic

Skye Brimblecombe

London,34

Summary

Experienced marketing professional skilled in creating impactful content and strategies that resonate with target audiences. Demonstrated expertise in evoking desired emotions and aligning content with audience needs. Proven track record of building meaningful relationships and driving engagement through audience-focused strategies.

Overview

5
5
years of professional experience

Work History

Marketing Manager

Anymoment
08.2021 - 09.2024
  • Brand Strategy & Development: Shifted the business direction from a consumer-focused model to a B2B strategy, emphasizing team experiences and corporate partnerships to increase profitability and scalability.
  • Marketing Campaigns: Designed and executed data-driven campaigns using tools like Google Analytics to enhance brand awareness, engagement, and ROI.
  • Influencer & Partnerships: Built and managed relationships with influencers. Secured media partnerships with outlets like Time Out for co-branded advertising opportunities.
  • Community Building: Spearheaded outreach initiatives and developed content strategies to strengthen relationships with creators and corporate clients.
  • Audience Engagement: Leveraged market insights and creative strategies to craft content that resonated with target audiences, increasing engagement and loyalty.
  • Digital Marketing: Managed social media platforms and optimized website content for SEO, driving increased traffic and enhancing user experience.
  • Business Development: Supported the company’s pivot to the Asian market, contributing to major client acquisitions, including securing an $800,000 deal with Adyen.
  • Email & Content Marketing: Developed personalized email campaigns and tailored promotional materials to boost customer engagement and conversions.
  • Analytics & Optimization: Monitored campaign performance, conducted market research, and adapted strategies to capitalize on trends and maintain competitive advantage.
  • Cross-Functional Collaboration: Worked with design, media, and sales teams to ensure consistent branding across all communications and touchpoints.
  • Creative Assets & Automation: Streamlined workflows using marketing automation tools and coordinated the production of high-quality creative materials, including videos, emails, and presentations.

Marketing Executive & Multi-Functional Contributor

Chandran Foundation
09.2022 - 09.2024
  • Marketing & Campaign Management: Managed digital marketing campaigns, including content creation for Instagram, website updates, and email outreach, to increase engagement and support fundraising goals
  • Event Coordination: Organized impactful events, such as a music workshop in partnership with DJ Goldie and Point Blank Music School, inspiring children to explore creative careers
  • Administrative Support: Provided high-level PA support to the CEO, a former lawyer, managing schedules, travel arrangements, and stakeholder communications
  • Audience Engagement: Applied creativity and empathy to develop campaigns that resonated deeply with beneficiaries and donors, including storyboarding and producing video content featuring compelling personal stories
  • Website Development: Assisted in building the charity’s website from scratch, ensuring alignment with the organization’s updated vision and goals
  • General Operations: Adapted to various business needs, providing support across departments to ensure the smooth operation of the charity
  • Developed creative content for enhancing brand storytelling and audience connection.
  • Evaluated campaign performance to refine strategies and improve outcomes.
  • Fostered team collaboration to achieve seamless execution of marketing plans.
  • Conducted market research to inform decision-making and strategy development.

Business Development Intern

Anymoment
08.2019 - 08.2020
  • Concept Development: Worked closely with the founders to evolve the company’s mission from a tech-oriented marketplace to a more emotionally resonant brand. Transitioned the focus from home entertainment (food, beverage, and music) to a platform centered on creating meaningful memories through shared experiences with loved ones. Played a pivotal role in designing a platform that not only enabled these experiences but also supported freelance creatives in building sustainable incomes.
  • Storytelling & Brand Narrative: Helped shape the core story of the business, moving it away from purely transactional language to an emotive narrative emphasizing the power of experiences in fostering deeper connections. Highlighted the dual mission of helping individuals create lasting memories while empowering freelance creatives with a caring and sustainable platform.
  • Rebranding: Spearheaded the rebranding effort, transforming "Any Night In" into "Any Moment." Developed the new brand identity, including the name, tagline, and storytelling framework, aligning with the company’s vision of enriching lives through experiences and supporting the creative community.
  • Market Research: Conducted in-depth research on consumer behavior during COVID-19, uncovering the rising demand for intimate, at-home experiences that strengthen relationships. Analyzed cultural shifts and trends to identify target audiences and refine the brand’s positioning. Explored similar platforms, despite a lack of direct competitors, to establish a unique value proposition.
  • Strategy Development: Created and implemented strategies to support freelance creatives, providing them with a platform to showcase and monetize their talents. Developed approaches to community-building that positioned AnyMoment as both a customer-focused solution and a champion for creative professionals.
  • Website Design & SEO: Designed and developed the company’s first website, incorporating emotive language and user-centric design to resonate with visitors. Integrated SEO strategies to enhance visibility and ensure the platform could effectively reach its audience.
  • Social Media Strategy: Planned and executed a social media strategy to establish a consistent brand presence, engage with target audiences, and communicate the platform’s mission of fostering meaningful connections.
  • Launch Strategy: Partnered with the founders to develop and execute tailored launch strategies for London and Singapore. Conducted comprehensive market analysis to ensure alignment with each region’s unique cultural and consumer needs, facilitating a successful introduction in both markets.
  • Platform Development: Supported the creation of the marketplace platform, ensuring its functionality aligned with the needs of freelance creatives and consumers alike. Conducted iterative research and testing to optimise the user experience and drive engagement.

Education

BSc - Health and Exercise

University of Bath
01.2021

Skills

  • Friendly, positive attitude
  • Teamwork and collaboration
  • Problem-solving
  • Strategic planning
  • Digital marketing
  • Social media marketing
  • Sales and marketing
  • Decision-making
  • Multitasking
  • Critical thinking
  • Organizational skills

Self development, jewellery making

I am deeply committed to self-development and have participated in various retreats and healing modalities to expand my understanding of psychology, neuroscience, and human connection. I enjoy exploring new approaches to personal growth and applying what I learn to better understand myself and others. Alongside this, I have a creative passion for jewelry-making and have attended silversmith workshops to refine my skills. This blend of creativity and curiosity drives my desire to continuously grow both personally and professionally.

Additional Information

I am mixed English and Singaporean and was born and raised in Singapore until I left for university. Growing up in a multicultural environment has given me a global perspective and a deep appreciation for diverse cultures. I also have a love for traveling and recently spent a few months exploring Southeast Asia, further broadening my outlook and adaptability.

Timeline

Marketing Executive & Multi-Functional Contributor

Chandran Foundation
09.2022 - 09.2024

Marketing Manager

Anymoment
08.2021 - 09.2024

Business Development Intern

Anymoment
08.2019 - 08.2020

BSc - Health and Exercise

University of Bath

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Skye Brimblecombe