Sitasinee Horsatidkun
Distributor Manager
Bangkok
Summary
Dynamic and results-driven leader with a proven track record at Michelin Siam, enhancing supply chain efficiencies and fostering strong customer relationships. Expertise in distribution management and operational excellence, achieving over 100% YOY growth in challenging markets at P&G. Skilled in cross-functional team leadership, data analysis, and problem-solving, consistently driving strategic improvements and optimizing distributor operations. Adept at adapting to dynamic environments, delivering projects on time and within budget while building and maintaining strategic relationships.
Overview
13
13
years of professional experience
2
2
Languages
Work History
Customer Supply Chain Manager
Procter&Gamble Trading (Thailand)
05.2024 - Current
- Lead Thailand Modern Trade and E-Commerce supply synchronization between the company and customers to eliminate losses in the supply chain through excellent operational efficiencies.
- Foster robust and strategic collaborations with customers to ensure business objective alignment and long-term goals.
- Increased customer satisfaction levels by ensuring On-Time and In-Full delivery, On-Shelf Availabilities of products through proactive shipment tracking and issue resolution.
- Monitor and evaluate sales performance, developing action plans to address underperformance.
- Initiated risk mitigation strategies to address potential disruptions in the supply chain, minimizing impacts on business continuity.
- Lead the Supply Trade Term Compliance Management for all Thailand customers, successfully achieving zero non-compliance issue, resulting in the company realizing less than 2% unearned revenue. And report the compliance metrics to company local and regional management teams, enhancing visibility and accountability.
Product Supply Manager
Procter&Gamble Trading (Thailand)
03.2022 - 05.2024
- Led supply chain and logistics for Myanmar and Laos markets to leverage market growths.
- Developed and implemented sales strategies in collaboration with Sales team to stabilize Myanmar market amidst political instability, resulting in a 600% growth in QOQ sales in Y2023.
- Trained distributor supply chain teams to enhance operational capabilities and adaptability to market conditions.
- Acted as the main point of contact for distributor partners, fostering strong relationships through regular communication and on-site visits.
- Recognized as Rookie of The Year Finalist in Y2022 for successfully revitalizing Myanmar and Laos business for achieving 107% YOY growth. Following with 126%YOY growth in Y2023.
- Acted as the main point of contact for distributor partners, fostering strong relationships through regular communication and on-site visits.
- Analyzed inventory to determine serviceable, unserviceable and salvageable materials and compared items against back stock records to distribute to designated locations.
- Managed logistics functions including shipping coordination, customs compliance, freight negotiations, and carrier selection.
Business Operations Manager
Michelin Siam
04.2019 - 03.2022
- Managed supply chain performances and long-term strategic planning for passenger-car OEM projects across ASEAN and Oceania markets.
- Led a cross-functional team of 4 supply chain coordinators.
- Facilitated a monthly Demand Review meeting with the Original Equipment regional team, ensuring alignment on operational objectives and strategies.
- Implemented cost-saving measures, reducing operational expenses without sacrificing quality or productivity.
- Maximized revenue generation through effective sales strategies and market analysis insights.
- Managed accurate files and implemented new organizational systems to improve traceability.
- Improved inventory management by implementing a robust tracking system for accurate forecasting.
- Facilitated seamless communication between departments to foster collaboration on shared objectives.
- Worked in tandem with peers to better understand business process and initiate improvements, helping company achieve goals.
Supply Chain Coordinator
Michelin Siam
12.2015 - 03.2019
- Developed strategic short-term and long-term supply planning to drive business growth at optimal cost with the shortest lead time.
- Reduced lead time for both local and import product deliveries through effective coordination between stakeholders.
- Enhanced efficiency by streamlining supply chain processes and implementing new strategies.
- Planned and executed solutions to customer demand incidents, resulting in 3 millions THB cost savings and uninterrupted operations to customer.
Project Cost Controller
Michelin Siam
11.2014 - 11.2015
- Enhanced communication between finance and operational teams for plants expansion project value at 200 millions EUR, fostering a collaborative approach to cost control efforts and process improvement.
- Prepared monthly financial reports, highlighting key variances between actuals versus budgets or forecasts to assist in corrective actions where necessary.
- Managed financial data with precision to ensure accurate reporting and informed decisionmaking.
- Improved cash flow management by closely tracking accounts payable/receivable activities and facilitating timely paymentscollections.
Industrial Engineer
Siam Michelin
05.2012 - 10.2014
- Conducted time studies for various manufacturing processes, optimizing workstations, reducing cycle times, and improve productivities.
- Implemented continuous improvement initiatives, identifying inefficiencies in existing systems and processes.
- Provided technical support and troubleshooting expertise for equipment malfunctions, reducing downtime and maintaining production targets.
- Optimized production processes by implementing lean manufacturing techniques.
- Spearhead of workflow redesigns that improved productivity by 30% and labor efficiency by 15% in plant's bottleneck.
Education
Bachelor of Engineering - Mechanical Engineering
Chiang Mai University
Chiang Mai, Thailand 04.2001 -
Co-operative Education - Mechanical Engineering
Institut Francais De Mecanique Avancee
Clermont-Ferrand, France 04.2001 -
Skills
Distribution Management
Supply Chain and Logistics Management
Customer Relationship Management
Supplier relationship management
Project Management
Cross-Functional Team Leadership
Sales Strategy Development
Data Analysis and Reporting
Timeline
Customer Supply Chain Manager
Procter&Gamble Trading (Thailand)
05.2024 - Current
Product Supply Manager
Procter&Gamble Trading (Thailand)
03.2022 - 05.2024
Business Operations Manager
Michelin Siam
04.2019 - 03.2022
Supply Chain Coordinator
Michelin Siam
12.2015 - 03.2019
Project Cost Controller
Michelin Siam
11.2014 - 11.2015
Industrial Engineer
Siam Michelin
05.2012 - 10.2014
Bachelor of Engineering - Mechanical Engineering
Chiang Mai University
04.2001 -
Co-operative Education - Mechanical Engineering
Institut Francais De Mecanique Avancee
04.2001 -
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