Independent Asian Cinema, Fitness & Yoga, Traveling in Asia, Australia and Europe
Sirirat Dosanun
Commercial Finance Manager
Bangkok
Summary
Dynamic Commercial Finance Manager with extensive experience at Flora Food Group, excelling in financial analysis and business partnering. Proven track record in driving revenue growth and profitability through strategic budgeting and pricing strategies. Adept at fostering teamwork and collaboration, enhancing operational efficiency while delivering impactful financial insights.
Overview
27
27
years of professional experience
3
3
Languages
Work History
Commercial Finance Manager South & Far East Asia
Flora Food Group
09.2023 - Current
- Created customized financial reports for stakeholders, facilitating transparency in business operations.
- Business Partnering with cross-functional teams to achieve company revenue goals.
- Improved financial performance by developing and implementing strategic commercial finance plans.
- Monitored budget and revenue trends, compiling reports for company leadership to inform decision-making.
- Supported financial director with special projects and additional job duties.
Commercial Finance Controller
Boots Retail (Thailand) Ltd. Bangkok
06.2021 - 01.2023
- Supervised accurate, efficient, and compliant completion of monthly financial reporting packages.
- Oversaw preparation of annual budgets, providing accurate financial guidance for key business decisions.
- Conducted Promotion Effectiveness & Funding financial performance reviews with senior management, providing valuable insights for strategic decision making.
- Mentored junior colleagues within the finance team, contributing to their professional growth and development.
ASIA Sales Controller (APAC & China)
Alliance Laundry System LLC
09.2017 - 05.2019
- Worked with executives to create annual budget and track actual revenue against projected revenue.
- Consolidated Net Sales Report for competitive analysis
- Optimize Headcount leading to higher overall performance
- Forecast and Budget Process through relentless pursuit excellence
Business Unit Controller
Central Marketing Group Thailand
11.2015 - 09.2017
- Collaborated with cross-functional teams to drive Brands performance operational goals and financial targets.
- Managed a team of finance professionals, fostering an environment of collaboration and continuous improvement.
- Developed forecasting and Budgeting model to support strategic planning initiatives and inform executive decision-making processes.
- Drove feasibility analysis by analyzing product margins, assessing pricing strategies, and making recommendations based on market trends.
Commercial Finance Manager, MRO Reserve&IntlSpirit
Diageo Moet Henessy (Thailand) Ltd.,
03.2013 - 10.2015
- Conducted thorough financial Product & Channel analyses for informed decision making and profitability.
- Created business case analyse for stakeholders, facilitating transparency in business operations.
- Drove business growth by identifying new innovation opportunities through comprehensive industry analysis.
- Developed pricing strategies to enhance profitability while maintaining customer satisfaction.
- Monitored budget and roadmap outlook for 3 years for company leadership to inform decision-making.
Sales Financial Controlling Manager, Nivea
Beiersdorf (Thailand) Co.Ltd.,
07.2012 - 02.2013
- Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
- Mentored junior team members for career advancement, fostering a pipeline of future leaders within the organization.
- Oversaw Credit Control management, optimizing Aging levels, and reducing Bad Debt Provision.
- Managed CAPEX & Headcount investment to prioritize spending on high-impact projects, optimizing resource utilization.
Senior Financial Analyst
HOYA LENS (Thailand) Ltd.,
10.2010 - 06.2012
- Provided valuable insights by leading monthly variance analysis reviews between actual results and budget/forecast expectations.
- Collaborated with subsidiaries entity to drive process improvements and increase operational efficiency.
- Played a pivotal role in annual budget planning, collaborating with subsidiaries GM to develop financial models to assess potential investments and identify potential risks.
Marketing Controller, CPD BU
L’Oreal (Thailand) Ltd.,
06.2008 - 09.2010
- Implemented cost-saving measures, identifying inefficiencies and reallocating resources to achieve optimal results.
- Prepared detailed Marketing expenditure variance analyses on a monthly basis, enabling more effective tracking of actuals versus forecasted figures.
- Completed journal entries, reconciliations, and account analysis to prepare financial documents and general account management.
- Optimized CAPEX management by reviewing investment efficiency and ROI
- Oversaw management of Headcount, ensuring accurate and timely processing for all employees cost center.
- Supported program managers in providing procedural training on finance and accounting.
Senior Marketing Business Analyst
Areva T&D
01.2007 - 12.2007
- Implemented business intelligence solutions "Sales Data Warehouse Enhancement Project" to share knowledge, exchange ideas, address challenges, and collaborate on potential solutions and increase operational efficiency.
- Generated reports to evaluate specific business requirements.
Financial Analyst
Bank of Asia Public Co. Ltd.,
05.2003 - 06.2004
- Conducted detailed financial analysis to identify and evaluate changes in operations, trends and potential areas of improvement.
- Assisted in preparation of presentations, data tables and other documents for management & investor meetings.
- Researched macroeconomic, industry and bank-specific data to inform management & investor.
Accounting Section Chief
Bridgestone Sales (Thailand) Co. Ltd.,
09.1999 - 09.2002
- Liaised with accounting manager to formulate & monitor fixed assets investment.
- Managed journal entries, monitor outstanding AR & AP collection, payment and reconciliations
- Ensured compliance with tax regulations by preparing accurate federal, state, and local tax filings on a monthly and yearly basis.
- Performed banking, business administration and financial tasks to generate accurate and reliable financial data.
Junior Auditor
Arthur Andersen Public Co., Ltd.,
06.1998 - 08.1999
- Enhanced financial accuracy by conducting thorough audits and identifying discrepancies.
- Generated detailed reports outlining findings and recommendations for management review, facilitating informed decisionmaking.
- Collaborated with clients to resolve identified issues, providing guidance on corrective actions needed to maintain financial integrity.
- Assisted in uncovering fraudulent activities by diligently examining financial records and transactions.
Education
Master of Science - Banking And Finance
Thammasat University
Thailand 04.2001 -
No Degree - Banking And Finance
EDHEC Business School
France 04.2001 -
Marketing Certificate - Marketing
Thammasat University
Thailand 04.2001 -
Bachelor of Science - Accounting And Finance
Thammasat University
Thailand 04.2001 -
No Degree - Accounting And Finance
University of Canberra
Australia 04.2001 -
Skills
Business partnering
Financial Revenue growth
Pricing strategy
Profitability maximization
Financial analysis & reporting
Proficiency in PBI, SAP, etc,
Self Motivation & Willing to learn
Problem-solving abilities
Critical & Analytical thinking
Time management abilities
Teamwork and collaboration
Accomplishments
1989 – 1994
Obtained a special Scholarship from Somdej Prathep Rattanarajsuda Siam Boromrajkumalee (Daughter of the Thai Queen) as a top ten student in Science & Mathematics
Interests
Timeline
Commercial Finance Manager South & Far East Asia
Flora Food Group
09.2023 - Current
Commercial Finance Controller
Boots Retail (Thailand) Ltd. Bangkok
06.2021 - 01.2023
ASIA Sales Controller (APAC & China)
Alliance Laundry System LLC
09.2017 - 05.2019
Business Unit Controller
Central Marketing Group Thailand
11.2015 - 09.2017
Commercial Finance Manager, MRO Reserve&IntlSpirit
Diageo Moet Henessy (Thailand) Ltd.,
03.2013 - 10.2015
Sales Financial Controlling Manager, Nivea
Beiersdorf (Thailand) Co.Ltd.,
07.2012 - 02.2013
Senior Financial Analyst
HOYA LENS (Thailand) Ltd.,
10.2010 - 06.2012
Marketing Controller, CPD BU
L’Oreal (Thailand) Ltd.,
06.2008 - 09.2010
Senior Marketing Business Analyst
Areva T&D
01.2007 - 12.2007
Financial Analyst
Bank of Asia Public Co. Ltd.,
05.2003 - 06.2004
Master of Science - Banking And Finance
Thammasat University
04.2001 -
No Degree - Banking And Finance
EDHEC Business School
04.2001 -
Marketing Certificate - Marketing
Thammasat University
04.2001 -
Bachelor of Science - Accounting And Finance
Thammasat University
04.2001 -
No Degree - Accounting And Finance
University of Canberra
04.2001 -
Accounting Section Chief
Bridgestone Sales (Thailand) Co. Ltd.,
09.1999 - 09.2002
Junior Auditor
Arthur Andersen Public Co., Ltd.,
06.1998 - 08.1999