Silvia Milantoni

I have been working as a freelance digital marketer, collaborating with various organizations to enhance their brand image, develop effective marketing strategies, and generate leads. Key projects and responsibilities include:

Smartpeg (Leading HR Software Solutions Producer and HR Services Provider):

• Improved the company’s brand image
• Built a new, more effective marketing strategy
• Gained leads through in-person and online meetings

House Manifest (Digital Entrepreneurs' Co-Living):

• Set up Ads profile and targeting after thorough research and gained 100+ leads from Instagram and Facebook Ads
• Designed social media posts, and managed all social media
• Redesigned the brand image, created a new optimized website, graphics, and logo

Linework (Web 3 and Cryptocurrency Platform):

• Defined, designed, and developed brand identity, voice, style, and marketing strategy
• Created website content and managed social media channels (Instagram, LinkedIn, Twitter, Telegram)
• Created and managed new clients/partnerships and the Marketing & Design side of external agencies

In addition to these collaborations, I have worked on other small projects, but the main focus of my freelance work is affiliate marketing. I promote digital products through online advertising, primarily using Google Ads, earning commissions on sales. This role has allowed me to leverage my skills in digital marketing, advertising, and brand management to drive results for my clients across the globe.

AltoValore is an Italian business consulting company that offers professional services to firms. The strength and uniqueness of AltoValore is that it is surrounded by a network of over 40 consultants, selected based on professionalism, experience, ethic behavior, and ability to work in team. The consultants are distributed in work groups, that offer services such as: M&A, company renovation, digitalization, green economy, European funds, risk management, and more.

Responsibilities:

• Clearly and effectively communicated with stakeholders and team members
• Developed a PR and marketing plan including strategy, goals, budget and tactics
• Develop media relations strategy; print, broadcast and online media
• Managed media relation activities
• Selected the appropriate content for, and managed social networks (LinkedIn, Instagram, Youtube) to engage audiences
• Managed media inquiries and meeting requests
• Maintained an understanding of industry trends affecting businesses and clients, and made appropriate recommendations regarding marketing and communication strategy surrounding them
• Organized and managed events: in person, and digital
• Coordination of internal and external work groups
• Supported the creation of videos/pictures/brochures; either myself, or with the collaboration with external agencies

Allure Marketing is a medium-sized marketing firm with about 50 employees, that specializes in marketing activities for Fortune 500 companies in the US. It is part of a big organization in the US, that includes 30+ marketing firms.

I started as a salesperson, then became the best one throughout the organization in the US. Thanks to my outstanding performance I was promoted to marketing manager. I then innovated the old marketing systems by applying active listening, thorough analysis, and different coaching and motivation styles. The team I built and managed became one of the top sales teams for Fortune 500 companies all over the US, with a record of $20,000 in revenue per week.

Responsibilities:

• Learned marketing and sales system
• Met with new customers to introduce the company and sell products
• Met with existing customers to help with any issues
• Represented the company through my image and knowledge
• Interviewed candidates to expand the team
• Coached and trained newly hired people
• Managed a team of 15+ people
• Constantly and clearly communicated with CEO and other stakeholders
• Assisted the CEO with any requirements
• Planned and execute business trips
• Managed company's social media
• Led daily development workshops on sales, training, time management, and more
• Participated and organized company events
• Publicly spoke at company events, and led organization wide online conferences

Taught students how to understand difficult concepts along with proper time management, studying techniques, and handling personal problems. I developed interpersonal communication skills in order to adapt behavior to fit each student's needs. Held leadership and organizational responsibilities, and acted as the face of the Student Learning Center.

Worked as an undergraduate fellowship for the Gender Studies Department in my University.

Responsibilities:

• Organized different events, such as dinners, workshops, and conferences with influential people on the reflection of social issues in art, activism, women's empowerment, diversity, and the LGBTQ+ community
• Managed 3+ people for the creation of videos to be presented at State Conferences
• Planned interviews with important figures, shot and edited the footage
• Attended and presented my work to represent my University at over 5 State Conferences.
• Was the spokesperson to introduce speakers, and give awards at ceremonies
• Created segments for our campus TV Channel

Shot and edited original, detailed, and educational videos featuring art, as the segment producer for “Hear Me Roar”, a live TV program focused on gender, multicultural issues, and the lives of marginalized groups. Creatively adapted to each episode's theme, organized interviews, attended and recorded events, maintained professional appearance and manners.

My content has been broadcasted on local live television, and displayed at various conferences and presentations.