Siddarth Sharma

Successfully acquired D-Act in Oct 2023, and leading the company towards new growth and diversification.

• Business Growth: Experienced in driving substantial business growth in tough market situation, through strategic planning, market expansion, and innovative initiatives.
• Profitability: Achieved increased profitability 20% higher than target and 3x compared to 2023, despite morbid market situation.
• Operational Management: Oversee daily operations, ensuring efficiency and productivity. Implement strategic plans to meet production goals. Increased production capacity by 20% within 6 months of taking over.
• Team Leadership: Lead and mentor a high-performing team, fostering a culture of continuous improvement and collaboration.
• Quality Assurance: Ensure compliance with industry standards and maintain robust quality control systems.
• Process Optimization: Identify and implement process improvements using lean manufacturing and Six Sigma methodologies.
• Safety and Compliance: Promote a safe working environment and ensure adherence to health, safety, and environmental regulations.
• Customer and Stakeholder Management: Collaborate with sales and logistics teams to ensure timely delivery. Maintain strong relationships with customers and suppliers.
• Budget Management: Develop and manage facility's budget, monitor financial performance, and implement cost-saving measures.

Directed the marketing activities for Nippon Paint AutoRefinish BU across all segments.

• Formulating marketing strategy by studying economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs; and monitoring competition
• Strategic Marketing: Developing and executing strategic marketing plans aligned with business objectives.
• Digital Marketing: Proficiency in digital marketing strategies, including SEO, SEM, social media, email marketing, and analytics. Successfully executed new GAR website and launched for International community.
• Brand Management: Successfully launched 2 new brands in market which have become 1 Mn INR sales brand within 2 years.
• Campaign Management: Directed Loyalty campaigns targeting refinish Painter community for their upliftment and align with business goals, registered 14,000+ registered painters nationwide. with 100% secondary sales growth.
• Market Research and Analysis: Conducting market research, analyzing trends, and using insights to guide marketing strategies and decision-making on product pricing and matrix
• CSR activities to create a positive reach towards society, engaged with 3 NGO's to support the community

Fore fronted Commercial Vehicle and Industrial Division for Nippon Paint Automotive Refinish BU. Liaised with Commercial Vehicle OEM's, State Transport Undertaking, and Private Bus body Manufacturers as Key Account Manager.

Collaborating in business planning, evolving rationalizing targets , and formulating marketing strategy

• Led Nippon Paint's CV Division to attain No. 2 market share in India's bus coating industry and No. 1 position with private bus builders and OEM affiliates.
• Successful in securing 4 OEM approvals within 6 years
• Assessing market & competition, strategizing sales plans to address various customer segments, and generating leads
• Preparing dynamic business presentations and proposals for clients & internal communications
• Studying market and competitors , identifying, and developing the company's unique selling propositions & technologies in coordination with RnD to remain ahead of the curve.
• Directed manufacturing operations to support customer supplies as well as expansion of business through 3rd party manufacturing.
• Ensuring sufficient human, financial, technological, process enhancement, and HR resources are available to ensure smooth business
• Mentoring, motivating & monitoring the performance of team members to ensure efficiency in process operations; recruited personnel and organized regular periodic meetings & trainings for staff for discussing issues and devising solutions for same

Head of Upper North Region (Punjab/HP/J&K) responsible for sales of automotive aftermarket coatings and adjacency's.

• Enhanced channel from 120 to 350+ Dealers and product mix
• Augmented the turnover from INR 110 Mn to 170 Mn
• Distinctively tripled PU (2K) sales within 3 years
• Increased the sales numbers of all the territories registered
• Awarded for highest PU sales in the Northern Region

• Product manager for Eicher Bus division
• Started in the sales role handling 2 Stated - Karnataka and Andhra Pradesh for Eicher Bus Sales.
• Create Relationship with Key influencers in each segment of target customers
• Registered a growth of 190% in the 1.5 years of Operations with all KEY Transporters cracked
• Moved from a nonexistent player in the market to a 3rd ranking in the market share within 1.5 years of handling operations

GPA: 8.2

Internship at Coca-Cola :

- Selected for the internship at Coca-Cola for 2 months during summer break

- Project: Study the market for hot beverage in Hyderabad

GPA: 70.2