Overview
Work History
Education
Skills
Interests
Timeline
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Shashasa Sirilak

AVP Visual Merchanding
Bangkok

Overview

34
34
years of professional experience

Work History

Assistant Vice President VM

LME (ESPADA EP ESP F-FASHION LTD MANGO)
01.2012 - Current
  • Fostered strong relationships with key clients, leading to repeat business and a significant increase in customer satisfaction ratings.
  • Increased efficiency by streamlining processes and implementing new software tools for the team.
  • Optimized resource allocation by analyzing operational needs, reallocating resources as needed to maximize efficiency across all functions.
  • Led cross-functional teams to deliver successful projects on time and within budget, enhancing company reputation in the industry.
  • Drove innovation by encouraging creative problem-solving among team members and staying abreast of industry trends and best practices.

Regional WINDOW DRESSER and VM

ZARA
01.2005 - 12.2012
  • Assisted in training new team members on company policies and best practices related to visual merchandising techniques.
  • Coordinated with marketing team for promotional events, ensuring seamless integration of branding elements within the window displays.
  • Stayed current on industry trends and incorporated new ideas into window dressing concepts, maintaining a fresh and updated look.
  • Performed regular maintenance tasks such as cleaning glass surfaces, repairing minor damage or replacing worn-out display elements to maintain a polished and professional appearance.
  • Provided creative input during brainstorming sessions, contributing valuable ideas that led to successful campaigns and promotions.
  • Selected appropriate lighting techniques to enhance the overall aesthetic appeal of the window dressings while also highlighting key products or features within the scene.
  • Maintained inventory of display materials, resulting in efficient use of resources and quick access to necessary items when needed.
  • Increased store foot traffic by designing eye-catching and innovative window displays.

Fashion Designer

ESP
01.2003 - 12.2005
  • Conducted market research to identify emerging trends, guiding the development of new collections accordingly.
  • Assisted photographers in styling photoshoots showcasing new collections effectively; increasing exposure through print and digital media.
  • Worked closely with production teams to ensure high-quality manufacturing and timely delivery of products.
  • Participated in international trade shows to expand the brand''s reach into new markets successfully.

Fashion Designer

AIIZ
01.1999 - 12.2003
  • Worked closely with production teams to ensure high-quality manufacturing and timely delivery of products.
  • Assisted photographers in styling photoshoots showcasing new collections effectively; increasing exposure through print and digital media.

Fashion Designer

FLYNOW
01.1990 - 12.1999
  • Designed sampling displays to enhance consumer interest.
  • Created and presented design collections to buyers and other industry professionals to generate interest and secure orders.
  • Developed seasonal and brand style guides to promote organization.

Education

High School Diploma -

Suankularb
Bangkok, Thailand
04.2001 -

Bachelor of Arts - Art History

Silpakorn University
Bangkok, Thailand
04.2001 -

Skills

Consulting

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Interests

Music Director

Timeline

Assistant Vice President VM

LME (ESPADA EP ESP F-FASHION LTD MANGO)
01.2012 - Current

Regional WINDOW DRESSER and VM

ZARA
01.2005 - 12.2012

Fashion Designer

ESP
01.2003 - 12.2005

High School Diploma -

Suankularb
04.2001 -

Bachelor of Arts - Art History

Silpakorn University
04.2001 -

Fashion Designer

AIIZ
01.1999 - 12.2003

Fashion Designer

FLYNOW
01.1990 - 12.1999

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Shashasa SirilakAVP Visual Merchanding