Sawarod Montrichaiwiwat
Marketing
Bangkok,BKK
Summary
Dynamic marketing professional with extensive experience at SHARP Manufacturing, adept at developing impactful strategies that enhance brand visibility and drive market expansion. Proven expertise in media planning and data management, complemented by strong teamwork and creative thinking skills. Successfully managed diverse marketing campaigns, resulting in increased engagement and brand recognition.
Overview
2
2
Languages
21
21
years of professional experience
Work History
Marketing Supervisor
SHARP Manufacturing (Thailand) Co., Ltd.
12.2018 - Current
- Developed and implemented marketing strategies to enhance brand visibility and market expansion across ASEAN/APAC.
- Manage, plan and improve marketing content online and offline every platform.
- Sharing content design idea for marketing collateral to meet event requirements such as subsidiaries/distributors/dealers meeting and demo contest.
- Contact marketing vendor and web service vendor, negotiate price and create expenses for corporate contract.
- E-learning Management, monitoring, generating report data using power BI, including encouraging completed product and soft skills courses.
- Managing and monitoring internal data (FTP/NAS), giving authentication and permission level.
Senior Marketing Executive
Informa Markets
03.2015 - 08.2018
- Managed and monitor all marketing collateral for International Trade Exhibition - Intermach, Subcon, ASEAN Sustainable Energy Week, Thai Water, Pumps & Valves.
- Organized local roadshows and international conferences, press release to boost visitor target and more international associations and customers before exhibitions.
- Budget Control on media partner both online and offline media, including negotiate for barter agreement.
- Contact vendors and suppliers, sourcing and finding the price and production that meet event timeline.
- Contact PR agencies to discuss content plan and idea.
- Full support team member, project member and other project department.
Department Manager
Robinson Department Store
03.2014 - 01.2015
- Manage production order, dealing with supplier in China and Thailand select fabric and specific clothing detail.
- Select and plan product list for new season, plan time-line in order to make sure product is ready to be launched on current store, new store, grand hall and extra area.
- Manage and monitor stock movement between 24 stores in Thailand and head-office.
- Process daily report and weekly report to check sales volume by brand, category and store.
- Crated campaign and promotion for old model and organized promotion event.
Senior Sales Executive
CMA CGM (Thailand) Co., Ltd
07.2010 - 02.2014
- Build and find new customers/cargoes to fill the feeder and mother vessel.
- Visit new and current customers daily and monthly basis.
- Negotiate rate with Head office in France for project shipment.
- Full support teams and customers whenever had shipment/ transport/ terminal problem.
Marketing Executive
CMA CGM (Thailand) Co., Ltd.
09.2006 - 03.2008
- Update and quote ocean freights and coordinate between sales department and clients, and provide them logistical routing and vessel guideline schedules.
- Monitor and report the results of sales volume of feeders, daily mother vessels, and loading confirmations of containers to the CMA CGM, Global offices and clients in portfolio such as Woolworth, Samsung, Ikea, Home Depot etc.
- Monitor container volume on feeders and mother vessels and report to management daily.
- Provide custom services, evidences, and legal advice on import and export procedures
Marketing Officer
Assumption University
05.2005 - 08.2006
- Arrange events, advertise and promote Bachelor and Master degree program of the College of Internet Distance Education (CIDE) and faculty of Science and Technology.
- Coordinate/ assist the researchers and consolidate the data, statistic results to analyze and translate the data for reporting the project manager and clients.
- Prepare project budget and propose the project to the faculty management for visual equipment, events and advertisement.
Education
MBA - Technology Management
Assumption University
Bangkok12-2009
Bachelor of Arts - Business English
Assumption University
Bangkok, Thailand12-2004
High School Diploma -
Satriwatrakhang School
Bangkok 2000
No Degree -
Jones of Arch School
Bangkok, Thailand1997
Skills
- Media Planing
- Data management or reporting
- Event planning
- Media buying
- Affiliate marketing
- Teamwork and collaboration
- Time management
- Creative thinking
- Video editing
- Content creator
- Multitasking
Accomplishments
Crated content and design content, sharing and discuss idea together with colleague. Getting strong support from team and management. Latest event was organizing Product Demo Contest and SHARP ASIA Meeting in December 2025.
travelling, swimming, trekking, driving, gardening
When i have free time, will try to exercise or travel which made me relax.
Languages
English
Advanced (C1)
Chinese (Mandarin)
Intermediate (B1)
Timeline
Marketing Supervisor
SHARP Manufacturing (Thailand) Co., Ltd.
12.2018 - Current
Senior Marketing Executive
Informa Markets
03.2015 - 08.2018
Department Manager
Robinson Department Store
03.2014 - 01.2015
Senior Sales Executive
CMA CGM (Thailand) Co., Ltd
07.2010 - 02.2014
Marketing Executive
CMA CGM (Thailand) Co., Ltd.
09.2006 - 03.2008
Marketing Officer
Assumption University
05.2005 - 08.2006
MBA - Technology Management
Assumption University
Bachelor of Arts - Business English
Assumption University
High School Diploma -
Satriwatrakhang School
No Degree -
Jones of Arch School