Santi Smith

• Managed daily operations of 4 main business departments orchestrating forward-thinking strategies to accomplish profit and expansion goals.
• Effectively managed team of 212 staffs and 840 workers with Head office in Bangkok and Phuket Branch
• Oversaw executive leadership, company training, establish the new sales with both existing and new clients.
• Developed intensive, ambitious business strategies, short term goals and long term objectives.
• Spearheaded overhaul of various departments and individuals to reduce stagnation and increase growth and productivities.
• Fostered change in company culture to be more open, transparent and accountable.
• Report Directly to Regional CEO

Key Achievement

• Increase revenue from 160 mil THB / year to 244 mil THB in October 2020 (little over 150%)

• Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies set by the Head office in Tokyo.
• Co ordination with the marketing team from Head office while launching the new game or promotions.
• Organized an event called " Be Mania" to promote the arcade game unit in Thailand and across the region.

• Look after budget, P&Ls and achieved margin target consistently to stay on track with growth plans.
• Successfully hosted more than 12 shows, 8 booking and co promote concerts in Thailand and in South East Asia.
• Some of the Events (Deep Purple, Fat boy slim, Kitaro, Noel Gallagher, Foo Fighter, Suede
• Direct contact with International artist agents and Band manager
• Looking after the production, to make sure it is matched with artists rider.

• Recruited, interviewed, hired and trained over 200 employees and implemented mentoring program to promote positive feedback and engagement.
• Set up the office in Hua Hin.
• Maintain the company policy of service quality and establish a new sales.

• Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
• Handled all customer relations issues pleasantly, enabling quick resolution and client satisfaction.
• Held weekly meetings with Sales Executives to identify techniques to overcome sales obstacles.
• Developed and implemented comprehensive salesperson training program.
• Travel regularly to upcountry in order to support sales tasks like: meeting with potential customers

• Worked with key customers to understand needs and provide required services.
• Maintained excellent attendance record, consistently arriving to work on time.
• Developed team communications and information for monthly meetings.
• Co ordinate with operation team once the confirmed order is completed.
• Ensure the smooth start up of projects
• Provide weekly activity report to sales manager