Sanae Onsri

Core Business: Manufacturer fabrication of PU PE EPDM, Adhesive tape, Film and others for Automotive, Electronic & Electrical parts, Medical parts, and Packaging.

• Analyzed sales and marketing data for improved strategies.
• Conducted market research to identify new business opportunities and stay ahead of industry trends.
• Increased market share by identifying untapped customer segments and developing tailored offerings to meet their needs.
• The Business Development Manager is responsible for initiating customer engagement, developing sales plans and opportunity pipelines in the assigned territory, and executing such to achieve annual targets for a Sales budget of 600MB.
• Strategizing and executing the strategy for growing the company in short terms (1-3 years) and long terms (5 years up)
• Training knowledge of raw material of products, applications of products, CRM.
• Promote product with China EV OEM Car (SAIC, BYD, Chngan, GAC Aion, Neta and Foton CP )

Successfully

• New product is “Potting Material” for Lamp for Magna Automotive Technology (Thailand) Co.,Ltd. (New Customer) @ Sales amount 30 MB/Y.
• Register new vendor list Fabrinet, Chicony Power, Chicony Electronic, Tro-Tronics (Thailand) @ Plan sales amount 50 MB/Y on 2026.
• Register a new vendor list with Nissan Motor Asia Pacific Co.,Ltd. and AutoAllance (Thailand) Co.,Ltd on 2024-2025.
• Promote new material (Thermal Pad) for Delta and SV will start SOP 2025 @ Sales amount 10-20 MB/Y
• Material for Battery EV Car (Amita Technology)
• RFQ new model RS00 & RR00 of Isuzu Motor.

Core Business: Manufacturer fabrication of PU, PE, EPDM Sponge, Adhesive tape and others for Automotive Air Condition and Electric Appliance.

• HOD to manage the Sales and Development team based on a Sales budget of 600MB and drive new business.
• Management for existing business Goals: Ensuring each RFQ /Quotation process smoothly, effectively, and efficiently; Maintaining good relationships with customers and ensuring 100% customer satisfaction.
• Keep the customer profile up to date (vehicle models, demand, pricing, identify key persons)
• Maintain good business relationships with customers (CRM) Analyze and Control Margin by analyzing processes and inventory Aging stock (FG & Raw materials) management.
• Top Customers are OEMs (AAT, Ford Motor, Honda Automobile & Suzuki Motor) and HVAC (Denso, Marelli Group, Hanon, MCCT, etc.
• Strategize and execute the strategy for growing the company in short terms (1-3 years) and long terms (5 years up).
• Key customers analyze potential growth.
• Set up KPI for the Sales team and by the member and customer satisfaction.
• Market research into new business opportunities and market trends.
• Sourcing new suppliers for training parts (Rubber molding, Plastic Injection Part and other)

Successfully

• Award new parts of RG01 & RJ01 model from Isuzu Motor @ Sales amount 20 MB/Y.
• Activity Localization Project on 2020 sales amount 10 MB/Y.
• Sales achieved target award in 2019Y & 2021Y
• New Projects & Profit Margin achieved target award in 2021Y.
• Top Sales Team Leader award in 2021Y
• Achievement for profit margin 12%

Core Business: Manufacturer of Polyurethane Foam for all markets.

Sales and Marketing Management (member 5 persons)

• Take care of Car makers Toyota Motor, Honda Automobile, Isuzu, AAT, Ford Motor, Nissan, Thai Honda, Kawasaki, Thai Yamaha, etc., and overseas (Malaysia)
• Tier1&2 for Seat Makers group (TBAS, TBGT, BAT, NHK, TS Tech, Adient, Lear) support for Laminate PU Foam cover Seat and Door Trim products and Interiors, Exteriors in the Automotive industry.
• Customer Relations
• SWOT Analysis
• Support customers to good use and meet their needs with Satisfaction.
• Making a business plan of yearly and long-plan.
• Salesman and Sales Admin control and take action on a problem.
• Present reports of sales amount every month to Top Management and summarize sales amount, Sales plan, and Sales growth to a President every 6 months.
• Setting KPI of Salesman and Sales Admin.
• New customers to find our customer target.
• Coordinate with 5 plants in Thailand for production.
• Packaging management
• Just in Time & Milk Run system

Customer Service Coordinate Management (member 10 persons)

• Control received orders and confirm delivery date.
• Customer complaints.
• To serve customers for FTA, Form D, and IDR activity
• Support customers to good use and meet their needs with Satisfaction.
• Support service parts for OEM centers.

Planning Management (Temporary 2 year in new Rayong plant)

• Production,Delivery and Raw material control.

Successfully

New customers

• Award new parts of IMV model from Toyota Motor @ Sales amount 40 MB/Y.
• Award new parts of Nissan model from NHK Spring @ Sales amount 15 MB/Y.
• Award B299 project from Ford Motor @ Sales amount 12 MB/Y.
• Registers new customers @ Sales amount 30 MB/Y
• Start New products with Chaiseree.
• Strong relationships with customers.

Achievement KPI

• Sales budget 800 MB
• Delivery on time 95%
• Transportation controller under 1.0 % of sales.
• Start the Milk Run project.

Core Business: Fastener Manufacturing Automotive parts (High-tension bolts)

Sales and marketing management (member 4 persons)

• Responsible for sales and marketing management following QS 9000/ISO9002, ISO14001 and TS16949.
• Coordinate with customers locally (Honda Automobile, Thai Honda, AAT, Mitsubishi Motor, Thai Yamaha, Nissan Motor) and overseas (Malaysia, Singapore, Vietnam) as a window of the Company on Commercial.
• Handle and take responsibility for sales and marketing tasks, process quotations, and cost Breakdowns submitted to customers.
• Prepare information for customers of the new project and work closely with Departments to conduct the assignment process and achieve project objectives and goals on a timeline.
• Support and coordinate with departments for any customer and commercial concern issues.
• Provide the figures of the forecast volume of the desired projects.
• Implement a computer worksheet to control all sales administration in the correct method and proper implementation as per customer requirements.
• Monitoring and following up VA/VE activity.
• Follow up on ECN cost impact and implementation.

Customer Service Coordinate Management (member 8 persons)

• Control received orders and confirm delivery date.
• To serve customers for FTA, Form D, and IDR activity
• Support customers to good use and meet their needs with Satisfaction.

Warehouse and Delivery Management (member 45 persons)

• Warehouse control (First In/First Out)
• Delivery & transportation controller.
• Packaging management.

Successfully

New customers.

• Thai Yamaha Motor Co., Ltd. Sales amount 25MB/Y.
• Siam Aisin Sales amount 50MB/Y.
• Minamoto (Malaysia) Sales amount 1 MB/Y.
• Nidec Tosok (Vietnam) Co., Ltd Sales amount 1.4MB/Y.

Achievement KPI

• Sales budget 300 MB
• Delivery on time 90%
• Transportation controller under 1.2 % of sales.

Core Business: Food Manufacturing

• Marketing promotion.
• Marketing analyst and marketing survey.
• Coordinate with the customer (Lotus, Big C, Top Supermarket, Jusco) as the window of the company on commercial.
• Sales (Order & Invoice), CRM
• Delivery & Transportation
• Exhibitions.

Core Business: Hotel & Resort (Supalai Pasak Resort at Saraburi)

• Planning Purchasing. Responsible for purchasing Food & Beverage, Stationery Tool Engineering, etc.
• Controller of stock food & beverage and stationery and inventory management.
• Controller and sorting suppliers.
• Control stock in/out.