General Sales Manager
BMW Barcelona Motor
05.2021 - 09.2022
Hi, I’m
Sampanron Wongsayna
General Sales Manager
Bangkok
Summary
A dynamic and motivated team player with strong experiences in sales, marketing and sales training. Aiming to deliver the excellent results in both volume and quality with with track record of achievements.
Work History
AIA ThailandBangkok
Financial Advisor
05.2017 - 12.2022
Job overview
- Cultivated and strengthened relationships with new clients and educated clients on account services and capabilities.
- Met with clients to discuss assets, expenses, and long-term and short-term investment goals to devise personalized financial plans.
- Assisted clients with preparing financial plans, conducting investment research, and completing trades and transactions to assess and meet financial goals.
- Worked with clients to support understanding of rationale and details of financial strategies.
- Trained and mentored junior financial and support staff to generate ideas, share knowledge and grow firm.
BMW Barcelona MotorBangkok
General Sales Manager
05.2021 - 09.2022
Job overview
- Managed sales volume, sales campaign and sales profits for all 3 outlets (Vibhavadi, Bang Khae and Chiang Mai)
- Identified the brand and dealer positioning in the premium car segment
- Analyzed market trends and opportunities including internal and external threats both direct and indirect factors
- Determined the profit margin by implementing sales and marketing strategy to achieve the target
- Focused on sales activity (sales funnel process) in order to improve sales efficiency, marketing cost, lead generation and etc
- Established sales strategy to enhance the customer satisfaction in every touchpoint such as service attitude, consultation proficiency, test-drive, delivery and aftersales experience
- Oversaw the overall environment to ensure the customer's comfort under the brand values and corporate identities
- Initiated the sales proficiency training for sales consultant as well as sales manager to improve people quality and sales productivity
- Coached sales manager in product highlights, sales incentives, and selling techniques, significantly increasing customer satisfaction and sales volume.
xSpan ThailandBangkok
Freelance Sales Trainer
01.2020 - 05.2021
Job overview
- Assigned to conduct the sales operation process training to sales consultant and product genius to a mass Japanese car brand
- Trained sales consultant across the country via online and offline sessions
- Conducted the examination in both writing and presenting
- Evaluated the results and feedback what to improve to each outlets and headquarter
Volvo Wearnes ThailandBangkok
Head of New Car Sales and Operations
08.2016 - 03.2017
Job overview
- Established the sales objective for all 3 branches (Hua-Mak, Ladprao and Rama II)
- Determined the gross-profit (P/L) by implementing sales and marketing strategies to achieve the overall target
- Analyzed market trends and competitors in the premium segment
- Achieved sales volume and maintain selling price based on demand and supply, changing trends, economic indicators, and competitors
- Coordinated with marketing team closely in order to implement the efficient marketing activities
- Improved customer satisfaction index (CSI) on new car sold and maintain number of loyalty customers
- Monitored the national sales company's stock and also managing dealer stock
- Reorganized the fundamental of sales operations and process
- Issued the commission scheme, sales motivation campaign, and internal bulletin for sales department
BMW German AutoBangkok
Corporate Sales Manager
01.2012 - 01.2016
Job overview
- Developed sales strategy for sales team both BMW and MINI brands for all branches.
- Identified the target market and prepare sales campaign, tools and script to support sales team.
- Created marketing event for corporate sector such as golf event, driving experience events.
- Built a strong connections with corporate customers such as key account, car rental, hotel fleet and BMW global suppliers in Thailand.
- Held meetings with director to identify techniques to overcome sales obstacles.
BMW German AutoBangkok
Sales Supervisor
01.2011 - 01.2012
BMW German AutoBangkok
Sales Consultant
02.2008 - 01.2011
Education
Assumption University
Bachelor of Arts from Business English
01.2003 - 01.2007
Skills
Team development
undefinedAdditional Information
- 2017-2022 Million Dollar Round Table Qualified Member
- 2015 1st Runner Top BMW 7 Series Sales Award BMW Thailand
- 2014 Top BMW 7 Series Sales Award BMW Thailand
- 2013 Top BMW 7 Series Sales Award BMW Thailand
- 2011 Top BMW CBU Sales Award BMW Thailand
Timeline
Freelance Sales Trainer
xSpan Thailand
01.2020 - 05.2021
Financial Advisor
AIA Thailand
05.2017 - 12.2022
Head of New Car Sales and Operations
Volvo Wearnes Thailand
08.2016 - 03.2017
Corporate Sales Manager
BMW German Auto
01.2012 - 01.2016
Sales Supervisor
BMW German Auto
01.2011 - 01.2012
Sales Consultant
BMW German Auto
02.2008 - 01.2011
Assumption University
Bachelor of Arts from Business English
01.2003 - 01.2007
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