Samantha Chee

Sales

• Identified appropriate marketing channels and target customers for campaigns.
• Led solution development efforts to address end-user needs while coordinating involvement of company and partner personnel.
• Assessed, clarified and validated partner needs to nurture relationships and achieve success.
• Managed potential channel conflict by fostering excellent communication and strict adherence to channel rules of engagement.
• Resolved problems with high-profile customers to maintain relationships and increase return customer base.
• Encouraged cross-selling of additional products and services through relationship-building and acquired understanding of customer business needs.
• Maintained up-to-date knowledge of competitor products and pricing in market served.
• Performed analysis of competition to determine strengths and weaknesses as compared to competing brands of gates and access control systems.
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
• Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues.

Product & Solution Integrations

• Collaborated with clients to define solution requirements and analyzed proposed technical solutions based on customer requirements.
• Developed solutions with partners to aid in winning new business.
• Contributed to creation and implementation of technical requirements and specifications to establish common foundation for application development.
• Assisted in development of products and services previously unrepresented in industry to increase shares in new markets.
• Collaborated with management, internal and development partners regarding software application design status and project progress.
• Partnered with development team on product development, application support plans and integrated third-party tools and components into dormakaba applications.
• Participated in tutorials, dormakaba internal online courses and interdepartmental webinars to enhance support team capabilities.

Project Management

• Analyzed data to coordinate installation of new systems or modification of existing systems.
• Gathered requirements, defined scopes, allocated resources and established schedules meeting or exceeding project demands.
• Collaborated with business users, technical teams, database administrators and testing teams during kickoff meetings, joint application designing and planning sessions to validate requirements.
• Supported external project stakeholders including systems integrators, main contractors, consultants, architects, interior designers in managing schedules and milestones.
• Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts
• Developed project plans and managed project scope using methodologies to guide projects from conceptualization to implementation and maintenance.
• Analyzed projects to determine resource requirements and procured necessary equipment and software and coordinated internal resources and third-party vendors for flawless execution of projects.
• Supported and executed simultaneous delivery of various commercial buildings, schools, manufacturing plants, airports, hospitality, residential and mixed use projects

Presentation & Training

• Communicated product quality and market comparisons by creating sales presentations.
• Developed and executed compelling presentation decks to gain approval for ideas and communicate results and sales presentations as well as both internal and external product training workshops.
• Developed and delivered sales training to partners on products and systems for specifications, pre-sales tender offers
• Delivered instructional presentations and conducted hands-on training on equipment, focusing on after sales service, identifying technical issues for maintenance support

Technical & After Sales

• Assisted customers in identifying issues and explained solutions to restore service and functionality.
• Resolved escalated issues by serving as subject matter expert on wide-ranging issues.
• Translated complex technical issues into digestible language for non-technical users.
• Provided documentation on troubleshooting of technical processes to support partners.

Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.

• Identified target audiences and devised campaigns to match target demographics and optimize results.
• Analyzed third-party data and investigated new growth opportunities.
• Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
• Identified value propositions and key messages for company marketing campaigns.
• Maintained reporting and developed actionable insights to continually improve branding efforts.
• Considered business demands and customer preferences when developing pricing structures and marketing plans.
• Compiled product and customer data to generate informed profit projections.
• Collaborated with product development team to effectively modernize and update promotions.
• Managed and oversaw design of marketing material and promotional literature for organization.
• Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
• Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
• Developed creative presentations, trend reports, kitted assets and product data sheets
• Engaged, informed and supported staff on media and marketing outcomes.
• Initiated and implemented CRM program to enable different departments globally to communicate more efficiently in response to the needs of customers
• Reported performance and ROI of campaign media.
• Completed and submitted monthly and yearly reports to support executive decision making.

• Identified business development challenges and customer concerns for proactive resolution.
• Researched product pricing, ratings and performance and created comparison spreadsheets to evaluate competitors.
• Conferred with sales and purchasing to match customer preferences.
• Assessed current service needs and calculated product satisfaction levels to make appropriate product and service adjustments.
• Forecasted purchasing trends and improved merchandising strategies.
• Researched and evaluated new and current vendors to determine suitability of products and contract and pricing negotiations.
• Negotiated policies and contracts with vendors to achieve optimal pricing and consistent availability.
• Maintained effective and lasting vendor relationships through dynamic communication, collaboration and intelligent questioning skills.
• Assessed quality standards and encouraged suppliers to integrate standards with company objectives.
• Improved inspection policies to increase quality of raw materials and finished goods.
• Collaborated with marketing and design teams to develop and plan site content, layout and style.
• Performed website content management tasks to enhance company marketing techniques and promote brand exposure.
• Maintained content marketing calendar to schedule creation and delivery deadlines.
• Represented company at national and regional trade shows. Contributed to industry events and trade shows to showcase products and gather industry intelligence.
• Generated reports, documents and analysis for senior management review and approval.

• Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs.
• Identified business development challenges and customer concerns for proactive resolution.
• Identified revenue opportunities by collaborating with distribution partners.
• Established and maintained highly effective relationships with clients and industry partners to drive growth.
• Delivered recommendations to long-term accounts to promote brand awareness to key audience.
• Translated customer needs into solution requirements using powerful value propositions and negotiation skills.
• Created strategic and tactical sales initiatives for forward planning to meet key objectives.
• Developed new proposals, contracts and procedures to draw in more clients
• Demonstrated products to show potential customers benefits and advantages and encourage purchases.
• Utilized market trends, mission priorities and customer goals to envision, shape and close new opportunities.
• Researched product pricing, ratings and performance and created comparison spreadsheets to evaluate competitors
• .Managed process flows, operations support and customer engagement strategies.
• Assessed current service needs and calculated product satisfaction levels to make appropriate product and service adjustments.
• Maintained up-to-date knowledge of competitor products and pricing in market served.
• Contributed to industry events and trade shows to showcase products and gather industry intelligence.

• Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
• Identified target audiences and devised campaigns to match target demographics and optimize result
• Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
• Developed innovative and targeted collateral to support overall branding objectives.
• Preserved brand integrity by monitoring consistency and quality of marketing content.
• Analyzed consumer usage patterns to identify trends and target key demographics.
• Compiled product and customer data to generate informed profit projections.
• Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
• Managed and oversaw design of marketing material and promotional literature for organization.
• Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
• Consulted with product development teams to enhance products based on customer interest data.
• Planned and executed marketing campaigns to target groups, areas and wider community.
• Launched marketing activities for new product lines and market penetration.
• Planned and executed events and marketing programs to increase qualified leads.
• Engaged, informed and supported staff on media and marketing outcomes.
• Maintained reporting and developed actionable insights to continually improve branding efforts.
• Maintained complete database of files, contacts and project materials.
• Traveled to promote current programs and drive marketing through trade shows and industry conferences.
• Completed quarterly forecasting and monthly financial reviews.