Summary
Overview
Work History
Education
Skills
Work Availability
Certification
Work Preference
Accomplishments
Timeline
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Karnrawee Bowonthanatat

Karnrawee Bowonthanatat

Business Development
Klongteoi

Summary

Business development professional with strong track record in driving growth and building strategic partnerships. Skilled in market analysis, sales strategy, and negotiation. Known for fostering team collaboration, ensuring adaptability, and achieving impactful results. Reliable and focused on delivering high standards in fast-paced, and innovative environments.

Overview

18
18
years of professional experience
3
3
Certifications

Work History

Director of Marketing & Business Development

Thonburi Bumrungmeung Hospital
Bangkok, Thailand
08.2025 - Current

Strategic & Planning
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget implementations, employee evaluations, and contract details.
- Strategically plan Marketing movement and Branding proposition.
- Designed comprehensive business plans that aligned with organizational goals and objectives.
Financial
- Analyzed financial data to identify trends, risks, and opportunities for organizational improvement.
- Oversaw compliance with regulatory requirements, ensuring adherence to financial standards and best practices.
- Enhanced budget management by implementing expense tracking and cost reduction strategies.
People
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Assisted in recruiting, hiring and training of team members.
Marketing & Sales
- Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
- Lead team to exceed sales targets, implementing Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully motivational incentives and comprehensive training programs.
- Oversaw successful launch of new product lines, coordinating between departments to ensure unified approach and timely delivery.
- Generated significant revenue growth with the implementation of innovative marketing campaigns.
CRM
- CRM Set up leader and implementation
- Pioneered corporate social responsibility program, building community engagement and enhancing brand reputation.
- Analyzed customer behavior to identify trends and optimize marketing strategies for increased revenue growth.
- Increased customer satisfaction by implementing a personalized CRM strategy for better communication and engagement.
- Collaborated with the medical product development team to incorporate user feedback into product improvements, increasing overall user satisfaction.

Mastering the Dynamic of Xcellence Program Manager

Thammasat Consulting Networking and Coaching Cente
Bangkok, Thailand
05.2025 - Current

- Managed contract negotiations, ensuring mutually beneficial terms for stakeholders.
- Developed strong customer relationships to enhance client loyalty and retention.
- Worked to build relationships with customers and built potential for additional sales.

Founder

8 Astro Sukhumvit
Bangkok, Thailand
09.2024 - Current

- Solopreneur on small business in mission to expand networking and people and develops effective communication skills.
- Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
- A-Z Responsible as psychological and spiritual services for Worldwide customer.

Brand Director

APEX Medical Center
03.2024 - 09.2024
  • Establish new Aesthetic Clinic brand and operation set up for business.
  • Led operational deliverables for key internal issues.
  • Implemented innovative social media tactics to grow online presence and drive website traffic.
  • Mentored junior team members, fostering a culture of collaboration and professional development.

AVP, Strategic & Business Partnership

Thai Ocean Life Insurance PCL
09.2023 - 01.2024
  • Analyzed data to identify areas of improvement, implementing changes that resulted in greater operational efficiency.
  • Increased revenue by developing targeted sales strategies tailored to specific customer segments.
  • Negotiated contracts with suppliers, securing favorable terms and conditions for the company''s benefit.
  • New business partner seek and classify capability and contribute new crafted insurance products.

New Business Development Manager

Pataya Food Industries Company
06.2022 - 09.2023
  • Identified new opportunities for revenue growth and expansion by analyzing industry trends and competitor activity.
  • Developed strategic partnerships with organizations to create mutually beneficial business relationships and enhance company visibility.
  • Collaborated with internal teams to optimize product offerings based on client feedback and market demands, ultimately increasing overall sales performance.
  • Managed budgets effectively to maximize return on investment while minimizing unnecessary expenditures in business development initiatives.
  • Utilized CRM software to manage sales pipelines effectively, ensuring timely follow-ups with leads and optimal resource allocation among team members.

Business Development Manager

CHUBB Samaggi Insurance PCL
07.2019 - 01.2022
  • Generated new business with marketing initiatives and strategic plans, operations throughout reports and evaluations.
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decision maker.
  • Established relationships with key decision-makers within customer's organization to promote growth and retention.
  • Represented company and promoted products at conferences and industry events.
  • Facilitates new project initiation plan both internal and external departments.

Project Manager

Dfusion Marketing&Digital Agency.
03.2018 - 06.2019
  • Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
  • Planned, designed, and scheduled phases for Toyota, Sansiri as outsource marketing agency.
  • Identified plans and resources required to meet project goals and objectives of clients.
  • Media and PR control both online and offline medias.
  • Event and activity implementation and control, The Monument Thonglor- Grand Opening, Toyota Live Alive Run.

Strategic Partnership Manager

Viu Thailand
02.2017 - 02.2018
  • Developed partnership strategies for expanding market reach and increasing revenue opportunities.
  • Implemented performance metrics to evaluate partnership success and identify areas for improvement.
  • Enhanced partner relationships through regular communication and joint campaign between AIS - Viu.

Deputy International Marketing Divition Manager.

Phyathai 1 Hospital
05.2013 - 09.2016
  • CLMV Market expand through hospital's policy and create new networks.
  • Maximized revenue stream and performance by monitoring daily activities and mentoring hospital's agent members.
  • Controlled costs to keep business operating within budget and increase profits.
  • Improved marketing to attract new customers and promote business in Cambodia, Myanmar and Expatriates.
  • Streamlined workflows by identifying bottlenecks in existing systems and implementing semi-automation solutions.

International Marketing Executive

Phyathai Group of Hospital
09.2008 - 08.2010
  • Responsibility to administration support and information gathering for planning marketing strategy, directly report to International Division Manager.
  • Support patient’s need such as VISA document or special requirements.
  • Cooperate with business partners from EU, USA and Expat in Bangkok.
  • Be a Phyathai Group of Hospitals Representative for some social night and networking, National Day Party, greeting new ambassador.

Education

Certificate - Food Science And Branding For Business

DII Design International School
Bangkok, Thailand
04.2001 -

Certificate - Digital Marketing

Thammasart Business School ( CONC)
Bangkok, Thailand
04.2001 -

MBA - Business Administration And Management

Thammasart Business School
Bangkok, Thailand
04.2001 -

Bachelor of Arts - Korean Studies

Silpakorn University
Nakornpatom, Thailand
04.2001 -

Skills

Cross-functional team leadership

Analytical thinking

Strategic Planning, Branding, Marketing, Sales

Social Media Planning

Social Listening Skills

CRM management

Partnership development

E-commerce strategy

Staff mentorship

Adaptability and Problem-solving aptitude

P&L and Budgeting

Exhibition planning skills

Artificial intelligence adoption

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Certification

Licensed Life Insurance Agent - 2023-2025

Work Preference

Work Type

Full TimePart TimeContract WorkGig Work

Location Preference

On-SiteRemoteHybrid

Important To Me

Flexible work hoursCompany Culture

Accomplishments

  • New high revenue 3 years 2013-2016 in row for Phyathai 1 Hospital.
  • Established International Department as Consultant for Nakornthon Hospital in 2017.
  • Launch VIU-AIS ott platform in Thailand as pioneer team in 2018.
  • Acquired new strategic partnership in 2019-Srisawad, generating a total value of 9,900 MB for Chubb Samaggi Insurance .
  • Launch new pet food brand 'REMY' and GTM strategy planning and implementation in 2022
  • Open new skin clinics -BX-Clinic under APEX umbrella in 2024.
  • Established 8Astro and services worldwide clients over 1,000 people within in 1 year.

Timeline

Director of Marketing & Business Development

Thonburi Bumrungmeung Hospital
08.2025 - Current

Mastering the Dynamic of Xcellence Program Manager

Thammasat Consulting Networking and Coaching Cente
05.2025 - Current

Founder

8 Astro Sukhumvit
09.2024 - Current

Brand Director

APEX Medical Center
03.2024 - 09.2024

Licensed Life Insurance Agent - 2023-2025

12-2023

AVP, Strategic & Business Partnership

Thai Ocean Life Insurance PCL
09.2023 - 01.2024

การตลาดวันละตอน Social Listening, Mandala Analytics Archives- [2023]

03-2023

New Business Development Manager

Pataya Food Industries Company
06.2022 - 09.2023

Business Development Manager

CHUBB Samaggi Insurance PCL
07.2019 - 01.2022

Project Manager

Dfusion Marketing&Digital Agency.
03.2018 - 06.2019

Strategic Partnership Manager

Viu Thailand
02.2017 - 02.2018

Deputy International Marketing Divition Manager.

Phyathai 1 Hospital
05.2013 - 09.2016

International Marketing Executive

Phyathai Group of Hospital
09.2008 - 08.2010

Certificate - Food Science And Branding For Business

DII Design International School
04.2001 -

Certificate - Digital Marketing

Thammasart Business School ( CONC)
04.2001 -

MBA - Business Administration And Management

Thammasart Business School
04.2001 -

Bachelor of Arts - Korean Studies

Silpakorn University
04.2001 -
Karnrawee BowonthanatatBusiness Development