Karnrawee Bowonthanatat
Business Development
Klongteoi
Summary
Business development professional with strong track record in driving growth and building strategic partnerships. Skilled in market analysis, sales strategy, and negotiation. Known for fostering team collaboration, ensuring adaptability, and achieving impactful results. Reliable and focused on delivering high standards in fast-paced, and innovative environments.
Overview
16
16
years of professional experience
2
2
Certifications
Work History
Brand Director
APEX Medical Center
03.2024 - 09.2024
- Establish new Aesthetic Clinic brand and operation set up for business.
- Led operational deliverables for key internal issues.
- Implemented innovative social media tactics to grow online presence and drive website traffic.
- Mentored junior team members, fostering a culture of collaboration and professional development.
AVP, Strategic & Business Partnership
Thai Ocean Life Insurance PCL
09.2023 - 01.2024
- Analyzed data to identify areas of improvement, implementing changes that resulted in greater operational efficiency.
- Increased revenue by developing targeted sales strategies tailored to specific customer segments.
- Negotiated contracts with suppliers, securing favorable terms and conditions for the company''s benefit.
- New business partner seek and classify capability and contribute new crafted insurance products.
New Business Development Manager
Pataya Food Industries Company
06.2022 - 09.2023
- Identified new opportunities for revenue growth and expansion by analyzing industry trends and competitor activity.
- Developed strategic partnerships with organizations to create mutually beneficial business relationships and enhance company visibility.
- Collaborated with internal teams to optimize product offerings based on client feedback and market demands, ultimately increasing overall sales performance.
- Managed budgets effectively to maximize return on investment while minimizing unnecessary expenditures in business development initiatives.
- Utilized CRM software to manage sales pipelines effectively, ensuring timely follow-ups with leads and optimal resource allocation among team members.
Business Development Manager
CHUBB Samaggi Insurance PCL
07.2019 - 01.2022
- Generated new business with marketing initiatives and strategic plans, operations throughout reports and evaluations.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision maker.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Represented company and promoted products at conferences and industry events.
- Facilitates new project initiation plan both internal and external departments.
Project Manager
Dfusion Marketing&Digital Agency.
03.2018 - 06.2019
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Planned, designed, and scheduled phases for Toyota, Sansiri as outsource marketing agency.
- Identified plans and resources required to meet project goals and objectives of clients.
- Media and PR control both online and offline medias.
- Event and activity implementation and control, The Monument Thonglor- Grand Opening, Toyota Live Alive Run.
Strategic Partnership Manager
Viu Thailand
02.2017 - 02.2018
- Developed partnership strategies for expanding market reach and increasing revenue opportunities.
- Implemented performance metrics to evaluate partnership success and identify areas for improvement.
- Enhanced partner relationships through regular communication and joint campaign between AIS - Viu.
Deputy International Marketing Divition Manager.
Phyathai 1 Hospital
05.2013 - 09.2016
- CLMV Market expand through hospital's policy and create new networks.
- Maximized revenue stream and performance by monitoring daily activities and mentoring hospital's agent members.
- Controlled costs to keep business operating within budget and increase profits.
- Improved marketing to attract new customers and promote business in Cambodia, Myanmar and Expatriates.
- Streamlined workflows by identifying bottlenecks in existing systems and implementing semi-automation solutions.
International Marketing Executive
Phyathai Group of Hospital
09.2008 - 08.2010
- Responsibility to administration support and information gathering for planning marketing strategy, directly report to International Division Manager.
- Support patient’s need such as VISA document or special requirements.
- Cooperate with business partners from EU, USA and Expat in Bangkok.
- Be a Phyathai Group of Hospitals Representative for some social night and networking, National Day Party, greeting new ambassador.
Education
Certificate - Food Science And Branding For Business
DII Design International School
Bangkok, Thailand 04.2001 -
Certificate - Digital Marketing
Thammasart Business School ( CONC)
Bangkok, Thailand 04.2001 -
MBA - Business Administration And Management
Thammasart Business School
Bangkok, Thailand 04.2001 -
Bachelor of Arts - Korean Studies
Silpakorn University
Nakornpatom, Thailand 04.2001 -
Skills
Cross-functional team leadership
Analytical thinking
Strategic Planning, Branding, Marketing, Sales
Social Media Planning
Social Listening and AI
CRM management
Partnership development
E-commerce strategy
Staff mentorship
Adaptability and Problem-solving aptitude
P&L and Budgeting
Exhibition planning skills
Certification
Licensed Life Insurance Agent - 2023-2025
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimePart TimeContract WorkGig WorkLocation Preference
On-SiteRemoteHybridImportant To Me
Flexible work hoursCompany CultureAccomplishments
- New high revenue 3 years 2013-2016 in row for Phyathai 1 Hospital.
- Established International Department as Consultant for Nakornthon Hospital in 2017.
- Launch VIU-AIS ott platform in Thailand as pioneer team in 2018.
- Acquired new strategic partnership in 2019-Srisawad, generating a total value of 9,900 MB for Chubb Samaggi Insurance .
- Launch new pet food brand 'REMY' and GTM strategy planning and implementation in 2022
- Open new skin clinics -BX-Clinic under APEX umbrella in 2024.
- Established 8Astro and services worldwide clients over 1,000 people within in 1 year.
Timeline
Brand Director
APEX Medical Center
03.2024 - 09.2024
Licensed Life Insurance Agent - 2023-2025
12-2023
AVP, Strategic & Business Partnership
Thai Ocean Life Insurance PCL
09.2023 - 01.2024
การตลาดวันละตอน Social Listening, Mandala Analytics Archives- [2023]
03-2023
New Business Development Manager
Pataya Food Industries Company
06.2022 - 09.2023
Business Development Manager
CHUBB Samaggi Insurance PCL
07.2019 - 01.2022
Project Manager
Dfusion Marketing&Digital Agency.
03.2018 - 06.2019
Strategic Partnership Manager
Viu Thailand
02.2017 - 02.2018
Deputy International Marketing Divition Manager.
Phyathai 1 Hospital
05.2013 - 09.2016
International Marketing Executive
Phyathai Group of Hospital
09.2008 - 08.2010
Certificate - Food Science And Branding For Business
DII Design International School
04.2001 -
Certificate - Digital Marketing
Thammasart Business School ( CONC)
04.2001 -
MBA - Business Administration And Management
Thammasart Business School
04.2001 -
Bachelor of Arts - Korean Studies
Silpakorn University
04.2001 -