Sahil Chauhan
Faridbad
Summary
Digital Advertising Professional with 7+ Years experience in Trafficking & managing multiple advertiser via programmatic advertising & other multiple in-house tools and platforms.
Overview
7
7
years of professional experience
1
1
Certification
Work History
ASSISTANT MANAGER - AD OPERATIONS
VDX.TV
04.2023 - Current
- Managing team resources in coordination with stakeholders as required.
- Assisting management team in coordinating different training and sessions.
- Observed and provided ideas to streamline the existing work process of Operations.
- Manage process & people escalations effectively.
- Understand process gaps and propose preventive/corrective action where appropriate.
- Oversee campaign launches and optimization of private marketplace deals, including setup, troubleshooting, and delivery.
- Trained and helped less experienced staff manage workloads and assignments, facilitating fulfilment of organizational objectives.
SENIOR EXECUTIVE - AD OPERATIONS
VDX.TV
04.2020 - 03.2023
- Setup, traffic, and optimize online ad campaigns on Exponential's Advertising sever (Expo9) and coordinate with Account Managers, Campaign Managers, Performance Strategy Managers and Creative Team to receive assets for campaign launches and understand client goals & help in optimizing it accordingly
- Build campaigns on our internal DSP, Exponential's Open Auction server (Bidder9) using different strategies for bidding on various ad exchanges including Google Adx, Pubmatic, Index, Yahoo, Freewheel, AdapTV, Appnexus, OpenX, Dailymotion, Rubicon, Nexstar and AOL
- Implementing multiple strategies on our internal DSP to access ad inventory across multiple ad exchanges for reach and performance of individual campaigns
- Participate in the development of processes and mechanisms to proactively QA and monitor campaigns to minimize campaign outages, discrepancies, and other issues
- Perform all aspects of traffic management, including implementation, testing, deployment & delivery of ad campaigns from clients
- Work with internal teams to identify and develop solutions that automate and improve internal trafficking operations & provide technical support for Campaign Management and Engineering teams via JIRA Ticket to help troubleshoot problem related to issues like discrepancy, wrong macro implementation, campaign delivery queries, reporting etc
- Accessing and studying our internal and external reports for debugging any discrepancy issues and offering possible solutions and suggestion to internal and external teams.
EXECUTIVE - AD OPERATIONS
VDX.TV
04.2019 - 04.2020
- ✔Perform all aspects of traffic management, including implementation, testing, deployment & delivery of ad campaigns from clients.
- Test 3rd Party VAST Tags for Approval by going through the XML for different functionality of the creative and then generate preview link for debugging any issues that might be encountered
- Review, document and update training materials used by internal teams and partners
- Implementing setup for Dynamic Creative Optimization and User Behavior Mapping
- Help to set up programmatic buying campaigns with our own SSP Index to allow access to inventory for agency trading desks. This involves setting up Deal ID’s and PMPs
- Implementing multiple strategies on our internal DSP to access ad inventory across multiple ad exchanges for reach and performance of individual campaigns
- Managed and examined performance of executives to provide guidance for areas requiring improvement.
ASSOCIATE - AD OPERATIONS
VDX.TV
12.2017 - 03.2019
- Implementation and Testing of Creative Assets including Third party IAB tags from DART, Eye-blaster, Eye-return, Torque, Flash-talking etc.
- Analyzing the third party tags for domain approval for the reliability, malfunctioning creative, click-through URLs, action tracking etc.
- Setup, traffic, and optimize online ad campaigns on Exponential’s Advertising sever (Expo9) and coordinate with Account Managers, Campaign Managers, Sales Team, Performance Strategy Managers and Creative Team to receive assets for campaign launches and understand client goals & help in optimizing it accordingly.
- Build campaigns on our internal DSP, Exponential's Open Auction server (Bidder9) using different strategies for bidding on various ad exchanges including Google Adx, Pubmatic, Index, Yahoo, Freewheel, AdapTV, Appnexus, OpenX, Dailymotion, Rubicon, Nexstar and AOL.
- Ensure creatives are in compliance with various ad policies
- Fair knowledge of implementation and use of Integral Ad science, and Moat pixels for viewability purpose
Education
PGDM - OPERATIONS AND MARKETING
IMS, GZB
B. TECH - C.S.E
MRIU, FBD
Skills
- Diligent
- Quick learner
- Detail oriented
- Team Player
- Good Communication
- Good Listener
Accomplishments
- Valued Performer Award for Q3' 2019
- Mr. Cool title holder
For playing the role of QA with utmost accuracy which involves campaign verification once trafficked to ensure quality campaign set up and technical execution.
TECHNOLOGIES
- JIRA
- Microsoft Office
- Confluence Wiki
- EXPO 9
- BIDDER 9
- IAS, MOAT and DV
- DV360, CM360 & GAM
Hobbies and interests
- Gym
- Football
- Pool
- Travelling
Languages
English
Advanced
C1
Hindi
Proficient
C2
Certification
- Display & Video 360 Certification
- Campaign Manager 360 Certification
- GAM Certification
Personal Information
AREA OF EXPERTISE
- Solid communication skills when corresponding via email to colleagues or discussing campaign strategies virtually with stakeholders.
- Detailed knowledge of Ad-operations, rich media, digital media, mobile advertising, ad serving.
- Worked on Expo9 and CM 360 ad servers.
- Proficient with third party tags like DART, Eyeblaster, DoubleVerify, Flashtalking, etc.
- Proficient in MS Office and Excel.
Timeline
ASSISTANT MANAGER - AD OPERATIONS
VDX.TV
04.2023 - Current
SENIOR EXECUTIVE - AD OPERATIONS
VDX.TV
04.2020 - 03.2023
EXECUTIVE - AD OPERATIONS
VDX.TV
04.2019 - 04.2020
ASSOCIATE - AD OPERATIONS
VDX.TV
12.2017 - 03.2019
B. TECH - C.S.E
MRIU, FBD
PGDM - OPERATIONS AND MARKETING
IMS, GZB
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