Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
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Runyarin L.

Runyarin L.

Senior Client Success
Samut Prakan

Summary

Senior Client Success and Account Management professional with 10+ years of experience across AdTech, SaaS, digital media, and Southeast Asian markets. Proven track record in driving client retention, revenue growth, and strategic account development through data-driven insights and cross-functional collaboration.

Overview

2027
2027
years of professional experience
2
2
Languages

Work History

Senior Account Manager

Appier Inc.
01.2021 - 01.2025
  • Managed enterprise and regional client portfolios across Southeast Asia
  • Drove retention and revenue growth through strategic account planning and performance optimization
  • Delivered QBRs and executive-level recommendations using KPI and campaign insights
  • Collaborated with Product, Operations, and Data teams to improve customer outcomes & identified risks and growth opportunities across account portfolios
  • Certificate of Achievement – Best Teamwork Award
  • Developed and executed strategic account plans to drive client growth and retention.
  • Cultivated strong relationships with clients, ensuring alignment with business objectives.
  • Led cross-functional teams to deliver integrated marketing solutions tailored to client needs.
  • Analyzed market trends and competitor strategies to inform account positioning and recommendations.

Independent AdTech & Programmatic Consultant

Avocado Solution
01.2021 - Current
  • Advising clients on media strategy and campaign optimization.
  • Supporting publisher monetization and digital performance tracking.
  • Analyzed client needs to develop tailored solutions, enhancing service delivery and client satisfaction.
  • Facilitated workshops to gather insights and foster collaboration among stakeholders, driving project alignment.
  • Created process maps to identify inefficiencies, leading to streamlined operations and improved workflow.
  • Developed comprehensive reports and presentations to communicate findings and recommendations effectively.

Hybrid Media Manager

Havas Riverorchid
01.2021 - 09.2021

• Managed integrated media campaigns and client relationships.

• Developed media strategies and coordinated campaign execution.

• Analyzed performance and provided optimization recommendations.

• Collaborated with cross-functional teams to achieve client goals.

Senior Account Manager

Dentsu One
2018 - 2020
  • Managed integrated digital campaigns for automotive(Honda), FMCG(Lotte) and financial clients(Umay+).
  • Mentored junior account manager, enhancing team performance and client service delivery.
  • Identified opportunities for process improvements, leading initiatives that streamlined operations.
  • Presented insights and performance reports to clients, reinforcing value proposition and fostering trust.
  • Developed long-lasting client relationships by providing exceptional customer service and support.
  • Enhanced communication between departments for more effective problem-solving and collaboration.

Brand Management & Digital Junior Manager

Martini Group
01.2017 - 01.2018
  • Led digital marketing and brand communication campaigns.
  • Assisted in managing daily operations to ensure team performance and customer satisfaction.
  • Coordinated schedules and resources to optimize workflow efficiency across departments.
  • Supported inventory management by tracking supplies and maintaining accurate records.
  • Monitored performance metrics, providing insights for strategic decision-making and resource allocation.

Digital Media Consultant

PHAR Partnerships / AirAsia
01.2014 - 01.2016
  • Supported digital platform strategy and client partnerships.
  • Planned cross-channel digital campaigns and media initiatives.
  • Developed and executed digital marketing strategies to enhance brand visibility across multiple platforms.
  • Advised clients on best practices in digital media, offering insight into emerging technologies as they became relevant within the industry space.
  • Developed comprehensive digital media plans, outlining specific strategies and tactics for achieving clients'' desired results within established timeframes and budgets.
  • Reference

Digital Campaign Specialist / Account Executive

Innity Digital Media
01.2011 - 01.2013
  • Supported digital campaign execution and client account management.
  • Developed and executed targeted digital marketing campaigns to enhance brand visibility.
  • Analyzed campaign performance metrics to identify optimization opportunities.
  • Collaborated with cross-functional teams to align marketing strategies with business objectives.
  • Conducted market research to inform campaign development and audience targeting.
  • Utilized analytics tools to track and report on campaign effectiveness and ROI.
  • Coordinated with external vendors to support campaign execution and delivery timelines.
  • Assisted in budget management for campaigns, ensuring efficient resource allocation.
  • Analyzed competitor offerings to identify unique selling points and opportunities for differentiation.
  • Managed budgets and timelines, ensuring all campaigns were delivered on time and within budget constraints.
  • Implemented A/B testing methodologies for continuous optimization of campaign elements.
  • Established clear KPIs for each campaign, measuring success against defined objectives regularly.
  • Improved conversion rates with the creation of compelling content for various channels.

Education

Bachelor of Arts - Communication Arts

Bangkok University International College
01-2011

NZQA National Certificate - High School

Craighead Diocesan School
New Zealand
01-2007

Skills

  • Customer Success
  • Strategic Account Management
  • Client Retention & Growth
  • Stakeholder Management
  • KPI & Account Health

Accomplishments

  • Drove 30%+ YoY revenue growth through strategic optimization initiatives
  • Managed multiple regional client accounts across Southeast Asia
  • Supported high client retention through strategic account management and performance-focused recommendations
  • Strengthened client relationships across SEA

Timeline

Hybrid Media Manager

Havas Riverorchid
01.2021 - 09.2021

Senior Account Manager

Appier Inc.
01.2021 - 01.2025

Independent AdTech & Programmatic Consultant

Avocado Solution
01.2021 - Current

Brand Management & Digital Junior Manager

Martini Group
01.2017 - 01.2018

Digital Media Consultant

PHAR Partnerships / AirAsia
01.2014 - 01.2016

Digital Campaign Specialist / Account Executive

Innity Digital Media
01.2011 - 01.2013

Senior Account Manager

Dentsu One
2018 - 2020

Bachelor of Arts - Communication Arts

Bangkok University International College

NZQA National Certificate - High School

Craighead Diocesan School
Runyarin L.Senior Client Success