Summary
Overview
Work History
Education
Skills
Certification
Successes
Computertools
Languages
Websites
Timeline
Hi, I’m

Rungroj P.

Digital/Creative/MarComm Calibre
BKK
Rungroj P.

Summary

EXECUTIVE SUMMARY :


Experienced and enthusiastic Consultant with track record of success across wide range of industries. Possesses exceptional Digital Strategic Planning / Creative Idea Generation / Omni-Channels Marketing Communications, KOL Creativities, and Social Media skills to provide advice and expertise to client organizations improving business performance.


I've owned 23+ years of extensive experience from Top Leading Companies including Ad Agencies, Media Publisher & Content Provider, and Corporate Sides I've multi-skillsets and handled all aspects of digital & marcom solutions. I'm now looking for a permanent challenging job to utilize and leverage my expertise for you.

Overview

24
years of professional experience
8
years of post-secondary education
8
Certifications

Work History

N/A

Executive Consultant - Digital Creative
11.2019 - Current

Job overview

  • Influenced key decision-makers by presenting persuasive arguments backed by data-driven insights, ultimately leading to the adoption of best practices for business growth.
  • Streamlined communication between cross-functional teams, optimizing project efficiency and overall effectiveness.
  • Developed innovative strategies for clients, resulting in increased revenue and business growth.
  • Assisted clients in navigating complex industry challenges with strategic recommendations.
  • Delivered high-quality presentations to stakeholders, effectively communicating project objectives and results.
  • Collaborated with teams to define, strategize, and implement marketing and web strategies.
  • Transformed client digital strategies, leveraging cutting-edge technologies to enhance online presence and customer interaction.
  • Delivered comprehensive reports and presentations to stakeholders, providing insights and actionable recommendations for business improvement.

BEC-Tero Music

Digital Marketing Director
3 2019 - 10.2019

Job overview


  • Developed innovative content strategies to position the company as an industry leader.
  • Improved lead generation by designing and implementing digital marketing campaigns.
  • Led a team of marketing professionals to deliver high-quality digital initiatives for optimal results.
  • Spearheaded influencer partnerships, expanding brand reach and boosting audience engagement.
  • Enhanced customer engagement through targeted social media campaigns and content creatio

GMM Grammy

Digital Marketing Director
09.2015 - 02.2019

Job overview

  • Head of Social Media & Digital Marketing Communication, Branded Content, and GMM Media Strategy Solutions and key member of Senior Management for Total Music Marketing including Artist Management, Social Media, Branded Content Creation, Digital Campaigns, Music Merchandise, e/m/social Commerce, Influencer Marketing, etc.
  • Improved lead generation by designing and implementing email marketing campaigns.
  • Partnered with sales teams to develop cohesive strategies that aligned with overall business objectives..
  • Utilized data-driven insights to refine targeting strategies and improve overall campaign performance.
  • Ensured consistent messaging across all channels by overseeing creative development processes.
  • Increased brand awareness through creation and management of social media channels, boosting social media engagement.

Edge Asia

Executive Creative Director
03.2015 - 07.2015

Job overview

  • Head of Creative Marketing Communications Solutions, Digital Content Initiatives and Digital PR
  • Launched successful advertising campaigns that attracted new clients and expanded market reach.
  • Evaluated past campaigns'' performance metrics, using findings as a basis for refining future strategies and tactics.
  • Optimized workflow processes to ensure timely project completion and maximize efficiency within the creative team.
  • Strengthened brand identity by creating visually cohesive marketing materials across various platforms.
  • Execute Creative/Content Strategy, marketing plan, customer journey analysis, SWOT, 4Ps and competitor research to transform big data analysis into the effective strategies and big picture of digital ideation.

Sanook Online

Senior Creative Director
04.2013 - 02.2015

Job overview

  • Head of Creative Team for Integrated Marketing Communications, Social Media Strategy, and Content Creator who creates holistic ideas and plans the best creative strategy & effective user journey (UX/UI) for the company media
  • Direct the creative function so that the environment, team, capabilities, tools, processes, expectations, work style and other elements support the strategic goals and target insight.
  • Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
  • Developed strategic communication and marketing plans.
  • Designed innovative creative strategies to raise brand awareness and engagement for organization.
  • Developed and maintained productive relationships with key clients to ensure project alignment with their vision, leading to high satisfaction rates.

Ogilvy & Mather

Senior IMC Creative & Copywriter
10.2011 - 03.2013

Job overview

  • Execute the game plan for Integrated Marketing Communications and Content & Storytelling Creation to meet the clients brief, KPI and budget
  • Create and sharpen digital marketing strategy including ideation and leveraging the marketing communications that cover 360 degrees solutions.
  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
  • Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
  • Monitored performance of copywriting campaigns and analyzed data to identify areas of improvement.
  • Crafted effective call-to-action statements within copy, driving desired consumer behavior and increasing conversion rates.

McFiva

Creative Group Head
03.2011 - 09.2011

Job overview


  • Handled client communications and led meetings, providing clear direction and consistent updates on design progress.
  • Partnered closely with senior leadership and creative team to accumulate and disseminate best practices.
  • Developed winning pitch presentations that secured new business opportunities and expanded the company''s client portfolio..
  • Championed innovative ideas that resulted in successful campaigns, leading to increased revenue for clients.
  • Increased brand awareness through the creation of engaging marketing materials, ad placements, and social media content.
  • Designed innovative creative strategies to raise brand awareness and engagement for organization.
  • Managed campaigns with specific focuses in order to meet customer needs and creative visions.

McCann Worldgroup

Senior Creative & Copywriter
03.2007 - 02.2011

Job overview


  • Execute digital marketing strategy including ideation and leveraging the marketing communications that cover the clients' business objectives.
  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
  • Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
  • Customized brand message to reach and capture target audience interest and drive engagement..
  • Optimized social media presence by creating share-worthy content that encouraged organic reach and audience engagement.
  • Increased customer engagement, writing persuasive email marketing campaigns that highlighted product benefits.

SC Matchbox

Creative Copywriter
09.2002 - 02.2007

Job overview

  • Conduct market, customer and competitor research to convert/digest big data into relevant core analysis and effective digital marketing strategies
  • Collaborate with Marketing business partners (Advertising, Media Relations, Strategies, Technologists, Corporate and etc) to execute the most effective digital marketing/creative deliverables.
  • Collaborated with cross-functional teams to ensure cohesive messaging across all marketing channels.
  • Maximized client satisfaction by delivering high-quality copy on time and within budget constraints.
  • Achieved higher conversion rates by writing clear, concise, and action-oriented product descriptions.
  • Mentored junior writers in best practices for persuasive copywriting techniques, fostering a positive learning environment within the team setting.

Pop Network

Senior Web Content Editor
05.2000 - 08.2002

Job overview

  • Act as Web Creative Editor, Online Writer/Rewriter, Proof-reader, Co- producer, and Project Manager for multimedia and websites production
  • Be Online Columnist and Online News Reporter for the entertainment channel (Movie & Music) of the clients and company's portal website.
  • Managed freelance writers, providing guidance on tone, style guidelines, deadlines, and revisions as needed.
  • Increased website traffic through the creation of high-quality, shareable blog posts and articles.
  • Ensured brand consistency in messaging by collaborating closely with design and marketing teams during content development process.
  • Edited and proofread web copy, ensuring consistent tone and voice across all digital channels.
  • Assisted in the development of compelling landing pages for online marketing campaigns, resulting in improved conversion rates and lead generation.
  • Proofread, edited and evaluated final copy to verify content aligned with established guidelines.

Education

King Mongkut Institute of Technology Ladkrabang
BKK, Thailand

Master of Science from IT Management
04.2005 - 04.2007

University Overview

Sukhothai Thammatiraj Open University
BKK, Thailand

Bachelor of Arts from Advertising
04.2002 - 04.2005

University Overview

Chulalongkorn University
BKK, Thailand

Bachelor of Arts from Italian
04.1996 - 04.1999

University Overview

Skills

IMC

Certification

Facebook Marketing

Successes

Successes
  • Best Personalized Digital Marketing & Creative: Put the Right MKT to the Right Target
  • Best Branded Creative Content: Online to Offline and vice versa
  • Best Social Engagement and Content Creation: Realtime & Influencer MKT
  • 1 Best APAC Airline Website 2014: www.thaiairways.com
  • 2 Gold Cannes Lions 2013 in Media: Coca-Cola (Open Happiness IMC Campaign)
  • 1 Bronze ADFEST 2011 in Cyber: TAT (Speaking Translator Mobile App)
  • 1 Bronze ADMAN 2011 in Mobile Advertising: TAT (Speaking Translator Mobile App)
  • 1 Best B.A.D 2010 in Banner: TAT (Speaking Translator Mobile App)
  • 1 Cert. B.A.D 2010 in Innovative: TAT (Speaking Translator Mobile App)
  • 1 Gold TACT 2006 in Internet Advertising: AIS Halloween Campaign
  • 1 Cert. B.A.D 2005 in Website Design: AIS Halloween Campaign
  • 1 Best B.A.D 2004 in Website Design: AIS Branding Campaign

Computertools

Computertools
  • Working : MS Office ( Word, Excel, Powerpoint, Outlook, Keynotes, Pages, Google Drive
  • Creation : Adobe Creative Cloud (Photoshop, Illustrator, Dreamweaver, Lightroom) , Canva, iMovie
  • Collaboration : MS Team, Google Meet, Skype,

Languages

Good command of English & Thai

Websites

Timeline

Executive Consultant - Digital Creative
N/A
11.2019 - Current
Digital Marketing Director
GMM Grammy
09.2015 - 02.2019
Executive Creative Director
Edge Asia
03.2015 - 07.2015
Senior Creative Director
Sanook Online
04.2013 - 02.2015
Senior IMC Creative & Copywriter
Ogilvy & Mather
10.2011 - 03.2013
Creative Group Head
McFiva
03.2011 - 09.2011
Senior Creative & Copywriter
McCann Worldgroup
03.2007 - 02.2011
King Mongkut Institute of Technology Ladkrabang
Master of Science from IT Management
04.2005 - 04.2007
Creative Copywriter
SC Matchbox
09.2002 - 02.2007
Sukhothai Thammatiraj Open University
Bachelor of Arts from Advertising
04.2002 - 04.2005
Senior Web Content Editor
Pop Network
05.2000 - 08.2002
Chulalongkorn University
Bachelor of Arts from Italian
04.1996 - 04.1999
Digital Marketing Director
BEC-Tero Music
3 2019 - 10.2019

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Rungroj P.Digital/Creative/MarComm Calibre