Rujira Wongthanaporn

Responsible for the Makro & Lotus’s Chanel for Sausage Products.
• Prepare and manage annual budgets for assigned product categories.
• Develop and execute strategic plans to achieve business objectives, achieving 7% sales growth in 2025.
• Monitor and analyze monthly sales performance to identify growth opportunities.
• Manage and analyze profit and loss performance for assigned product categories.
• Implement cost optimization initiatives to improve overall profitability.
• Negotiate trade agreements and related commercial terms to maximize company benefits.
• Initiate and lead special projects throughout the year to drive incremental sales growth.
• Lead and manage the team to ensure strong collaboration and high performance.
• Build and maintain strong relationships with key customers.
• Coach, support, and monitor team performance to achieve targets effectively.
• Support sales director by managing schedules and tracking the progress of key projects.
• Successfully managed responsibilities with high efficiency, contributing to consistent year-on-year sales growth and sustained profitability as a Sales Group Manager.

Responsible for the Makro & Lotus’s Chanel for Fresh & Frozen Seafood Products.
• Develop annual strategic plans and action plans to achieve business objectives, achieving 9% sales growth within 2 years.
• Prepare annual budgets for individual products.
• Monitor and analyze monthly sales performance to identify growth opportunities.
• Develop pricing structures at both product and category levels.
• Manage and analyze profit and loss performance for assigned product categories.
• Plan and execute promotional strategies and sales activation activities.
• Negotiate trade agreements and related commercial terms to maximize company profitability.
• Initiate and lead special projects throughout the year to drive incremental sales growth.
• Lead and manage the team, including internal work planning and coordination.
• Support sales director by managing schedules and tracking project progress.
• Prepare monthly sales performance reports and present updates to the Vice President.
• Analyze company strengths and weaknesses relative to competitors.

Responsible for the Makro Chanel for Fresh & Frozen Seafood Products.
• Set annual sales growth targets and key performance objectives.
• Develop and execute sales strategies, achieving 470% sales growth within 4 years.
 
• Develop sales plans and promotional activities to drive revenue growth.
• Conduct weekly competitor and market analysis to support strategic planning.
• Negotiate pricing with customers on a weekly basis to optimize overall company profitability.
• Lead annual trade term agreement negotiations to maximize company benefits.
• Build and manage strong relationships with key customers.
• Conduct branch visits for business updates, meetings, and process improvement discussions.
• Forecast product demand and coordinate with supply chain and factory teams to ensure sufficient supply aligned with sales targets.
• Oversee order tracking, inventory management, and logistics operations across branches.
• Coordinate with the sourcing team to manage product imports for the Thailand market.

Responsible for the 7-Eleven chanel for Frozen Ready Meal Products.
• Develop and execute sales strategies to achieve annual organizational targets, Achieving 125% sales growth within 3 years.
• Propose sales plans and pricing strategies for new products.
• Establish pricing structures for assigned product categories to evaluate profitability and cost efficiency.
• Plan and implement annual promotional campaigns and sales activities.
• Manage and drive sales performance to achieve growth objectives.
• Handle and resolve sales-related issues with customers effectively.
• Analyze competitors and market trends to refine strategies and drive sustainable sales growth.
• Conduct market analysis for new product development and assess business feasibility.
• Collaborate with R&D and Marketing teams to develop new products.

Responsible for CPVN Seafood Products
• Managed the importation of frozen seafood products for domestic distribution in Thailand, ensuring supply alignment with business plans and driving consistent sales growth.
• Coordinated and planned order fulfillment for international customers to meet sales targets and support continuous revenue growth.
• Analyzed market trends to identify opportunities for new product development and assess business feasibility.
• Prepared sales reports and conducted sales performance analysis.
• Monitored and supported the sales team to achieve assigned targets.
• Prepared meeting minutes and management reports for presentation to the Vice President.