Rossukol (Joy) Rergsomran

Consistently delivered high growth and profitability achieving sales growth of 13.59% and GP of 11.36% from 2012-2020 (CAGR). Led, developed, and mentored team members to achieve goals through building strong, highly competent, and technically skilled teams to support sales channels including retail, wholesale (Horeca) and private consumers.

• Maintained current knowledge of competitors, industry trends, and regulations to create and adjust sales strategies.
• Led and drove team performance during crisis, COVID-19, 1-month alcohol selling ban, and prohibition of on-line alcohol sales, and achieved 8.5% sales growth.
• Initiated a Fine Wine category, especially Old-World Wines, that benefited the image of the company and improved Spanish, Italian, Australia & New Zealand wine categories.
• Nurtured relationships with wineries and suppliers, earning reputation as a significant player in the industry to attract new business while currently managing over 1,000 labels of wines.
• Planed annual wine tasting events running the prestigious "Bordeaux Rendezvous - Grand Cru Classe Grand Wine Tasting".
• Initiated and implemented the new formula to estimate landing cost in 2017 according to Excise Act B.E. 2560 with new complicated taxation calculation.
• Met challenge presented with the new importation process under the complicated and time-consuming Excise Act to maintain stock availability with additional supply channels.

Guided team members to meet business goals through execution of strategic plans meeting sales targets. Collaborated with négociant and importer to establish the first Grand Cru Class wine tasting for company. Served as brand ambassador to represent and promote wines in the portfolio with tastings, dinners, and masterclasses.

• Operated efficiently using strong analytical and project management skills to position the company as the top destination for wine buyers.
• Played active role in employee development and talent selection while focusing on succession and identifying high potential employees for advancement.
• Overcame obstacles in 2008 due to Alcoholic Beverage Control Act B.E. 2551 that prohibited any advertising, promotion campaign, and marketing activities for alcohol beverages resulting in adjusting sales and marketing strategies.
• Prepared revised wine selection and pricing strategies due to tax rate increase in 2013 and participated in annual budgeting process.

Created goals and managed strategies to achieve budgets and financial plans while nurturing relationships with importers, consolidators, suppliers (including wineries) through polished communication skills.

• Managed P&L statement to meet the expectation, especially EBIT, on monthly basis.
• Created process for new selling channel, wholesales business (Horeca) and implemented marketing and event activities for wholesale clients.
• Analyzed stock replenishment reports on daily, weekly, and monthly basis and performed sales forecast to plan orders and ensure stock availability.
• Complete and conducted annual performance appraisal for team engaging in regular one-on-one sessions to provide continuous feedback.

Selected for management of alcohol and non-alcohol category ensuring set sales and gross margin targets were achieved.

• Responsible for ensuring merchandise selection matched customer needs promoting 300 new wines.
• Collaborated with wine importer and learned about the importation process, requirements, and restrictions.
• Developed formula to estimate the landing cost and determined pricing strategy.
• Managed orders, payments, and delivery resolving any complications.
• Coordinated with marketing team to design product catalogue and promotion materials.

Selected for Management Trainee and quickly promoted to Assistant Manager then Store Manager due to meeting and exceeding expectations while rotating through every function to understand the supermarket industry.

• Proficiently managed the store to achieve sales target and EBIT, as well as controlled expenses not to exceed the budget.
• Supervised team from leading on the floor and modeling service excellence to customers.
• Trained, developed, and evaluated store employees on key tasks including inventory, merchandising and cleanliness.