Rinlita Akaratulyaphat
Senior Manager - Content & Marketing Strategist
Summary
As an experienced tech professional, I’m great at strategic planning and creatively implementing marketing strategies to boost platform recognition and growth. Adaptability well to multi-environments and excel in critical thinking, problem-solving, and making complex decisions. These skills make well-suited for working with start-ups, where agility and innovation are key. Insightful Manager with experience directing and improving operations through effective employee motivational strategies and strong policy enforcement. Proficient in best practices, market trends and regulatory requirements of industry operations. Talented leader with analytical approach to business planning and day-to-day problem-solving.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
Work History
Senior Manager - Content & Marketing Strategist
TikTok Thailand
1 2019 - Current
- Initiative operational models and methodologies of how various operational models work and expertise in specific area to reach company's business strategies and goals
- Align business goals and content strategies with initiatives and tasks, setting measurable goals and leading team towards efficient execution
- Creating and executing action plans within strategic framework, engaging and motivating team with clear goals and action items
- Utilizing data and metrics to monitor team efficiency and clearly reporting on project progress. Setting data indicators to enhance data analysis for content insights
- Conducting research on complex issues, proposing innovative ideas, and exploring new methods
- Led cross-functional teams to achieve project milestones and deliver high-quality results
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives
Manager - Media Planning & Brand Strategy
OMG Thailand
01.2018 - 01.2019
- Development of digital strategies, campaign research, media plans, and reporting frameworks
- Day-to-day management and ownership of implementation process. Ensure brief is delivered/brought to plan, within appropriate criteria (budget, target, etc.)
- Collaborating with teams in various global markets to tailor media plans to local nuances and audience behaviors
- Management of post-campaign reporting that quantifies value of media strategy
Assistant Manager - Business Solution & Strategy
LINE Thailand
01.2014 - 01.2018
- Drive revenue growth and achieve assigned KPI from sales of LINE Media Solutions (e.g., LINE TV, LINE Today, More Tabs, Timeline Ads, etc.)
- Build sustainable relationships with clients and agency partners (both new & existing) maintaining strong, long-term relationships with both new and existing clients
- Consistently analyzing and understanding thoroughly of client’s business in order to propose right media solutions that help clients win
- Providing strategic media recommendations that align with clients' business objectives and drive their success
- Identified and communicated customer needs to supply chain capacity and quality teams
Education
Bachelor’s Degree of Business Administration (Marketing) -
Assumption University
Bangkok, Thailand 08.2008 - 05.2012
Skills
Team Leadership
undefinedOutstanding Skills
- Strategic Planning: Setting Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) goals that align with the organization's vision
- Data-Driven Decision Making: Conducting Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis to identify strategic priorities
- Implementation Planning: Developing detailed action plans with timelines, milestones, and performance metrics
- Team Development: Providing training and development opportunities to enhance team members' skills and competencies. Providing regular feedback and coaching to help team members improve their performance
- Cross-Functional Collaboration: Facilitating clear and effective communication between different departments. Leveraging the strengths of different teams to achieve better outcomes
- Market Analysis: Analyzing competitors to identify strengths, weaknesses, opportunities, and threats. Understanding customer needs and preferences through surveys, interviews, and data analysis.
References
- Chanida Klyphun, Head of Public Policy, TikTok Thailand
- Pisut Rojlertjanya, Head of Operation, TikTok Thailand
Timeline
Manager - Media Planning & Brand Strategy
OMG Thailand
01.2018 - 01.2019
Assistant Manager - Business Solution & Strategy
LINE Thailand
01.2014 - 01.2018
Bachelor’s Degree of Business Administration (Marketing) -
Assumption University
08.2008 - 05.2012
Senior Manager - Content & Marketing Strategist
TikTok Thailand
1 2019 - Current
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